Here are some photos I asked for that show the public demo of that Israeli company’s very different approach to making billboards both digital ... […]
by Florian Rotberg. More and more retailers are introducing shop window screens, not only for their own promotions but also for DooH advertising. The British grocer Coop now announced to start a front-of-store DooH network using the Grassfish CMS. […]
By The Drum, Editorial. Pedr Howard, head of creative excellence at Ipsos, draws comparisons between the current retail media boom and the tech revolution of the early 2000s. “Everyone is becoming a media company,” he says. […]
Most observers will have long ago concluded that if another version of the Las Vegas Sphere was going to be built, it would likely ... […]
The announcement does not explain how this measurement tool works [Ed]. by Camille Bersola. The solution allows brands to accurately measure campaign performance, providing insights into passenger movement, unique visitors, frequency, reach and viewed impressions. […]
Digital signage is crucial for informing and guiding visitors in labyrinthine government buildings. Wayfinding displays and super-bright screens help guests navigate complex facilities, while displays placed in common areas offer real-time information and updates. Agencies can also use digital signage to overcome communication barriers by displaying information in multiple languages. […]
Aaron Leiker, Vice President of Operation Centers at Haivision. In the face of ever-changing security threats, SOCs must be built on a foundation of flexibility and adaptability. […]
Billups’ Stephanie Gutnik and Cognitiv’s Justine Frostad joined Ad Age’s Business of Brands conference to discuss how an innovative OOH campaign helped reach high-value audiences. Billups used its technology to help Cognitiv understand consumer trajectories. The company also used a recommendation engine to help Cognitiv understand outcomes and be able to plan and measure against them. […]
LG has employed the latest AI technology for its next-generation LG Micro LED digital signage display which is set to launch later this year. In a briefing with journalists in South Korea, the company said AI was used during the production process and to create intelligent image-quality algorithms. […]
Euan Mackay, Chief Strategy Officer at Route. OOH has seen the smallest shift in weekly reach of -2% since 2015, with much more dramatic shifts seen across the industry. Commercial live / recorded TV has seen a sharp drop of -17%. […]
by Daniel Brown — Editor, Networld Media Group. AI is here to stay, but it’s moving so fast, it’s hard to know where it’s going. From our daily lives as consumers to our operations in business, it’s hard to keep up with the changes and trends that are transforming entire industries virtually overnight — and sometimes repeatedly. […]
Yasmeen Louis. The new investment has been made in partnership with independent retail media operator SMG, and will increase the convenience retailer‘s total number of screens across its 2,400 stores to 9,300. They will be placed at either the entrance to the store, in the store foyer, or in a window close to the entrance. […]
Wildstone, an Out-of-Home (OOH) infrastructure owner in Europe will fund two new digital spectacular sites for billboard media provider, Alliance Outdoor Media Group in Australia, marking its first step into the Australian market since its entry in May. […]
By Sydney Deibert, Marketing, DOmedia. Gen Z can be an incredibly daunting group of people to advertise to. They’ve got strong opinions, grew up with the internet, and aren’t afraid to drop a comment on your Instagram post or make a TikTok sharing their thoughts—positive or negative—regarding your brand or your newest ad campaign. […]
Media buyers using the VIOOH Trading Manager platform to access digital out-of-home (DOOH) inventory across VIOOH’s media owner partners globally can now choose to add Veridooh’s 100% independent OOH verification solution via their DSP. With the addition of VIOOH Trading Manager, independent verification is now available across an even broader range of Digital OOH (DOOH) inventory globally. […]
