Slipped through the cracks? Even a respected trade publication like Digital Signage Today allowed a guest writer to quote a junk report. See the link on "double in size" in this article. […]
by Grace Dillon. ARM is like ERP for the advertising industry: a strategic necessity in orchestrating and automating processes to cut spend and boost impact. The advertising landscape is more complicated today than it has ever been. […]
Cisco will provide solutions for the club’s networking, security, Wi-Fi and digital signage deployments throughout its 31-acre stadium district, anchored by CITYPARK. The stadium will deploy Cisco’s Wi-Fi 6 to deliver faster speeds and more bandwidth and reliability, while being less taxing on fans’ devices’ batteries. Only a handful of MLS-specific stadiums deploy Cisco’s Wi-Fi 6. […]
By Michael Feeley. Header bidding, creative optimisation and the metaverse will be among the big talking points for the digital out of home (DOOH) advertising industry in 2023, according to a new trends report from Hivestack. Despite a tumultuous year for the global economy, DOOH has again proven its agility and resilience, with investment in DOOH campaigns continuing to grow year-on-year. […]
Two sentences caught Billboard Insider’s eye: On average, billboard REITS pay an average dividend yield of 4.9%, well above the REIT Sector average of 3.6%. Billboard Insider thinks low out of home maintenance capexp explains this. Steel monopoles don’t need as much upkeep as commercial buildings. […]
oOh!media Limited has seen its profits grow by 343 per cent to $56.2 million after the out-of-home (OOH) advertising sector was decimated by the COVID pandemic. The oOh! network saw its Road and Retail formats grow above pre-pandemic levels. […]
Interview with Jun Sakurai, CEO of LIVE BOARD. To be honest, at the moment, I don't feel that advertisers, agencies, and media owners expect an OOH world that can be bought at an auction in Japan. However, buying through DSP is becoming a common method for global agencies and major Japanese agencies which are undergoing digitalisation, so they are finding value in it. […]
By Usman Kabir. 8. JCDecaux SE (OTC:JCDXF). Market cap: $4.91 billion. JCDecaux SE (OTC:JCDXF) is a global leader in the out-of-home advertising industry. […]
Omar Oakes. Peter Drucker said: “So much of what we call management consists in making it difficult for people to work.” This comes to mind when media-buying agencies like Interpublic Group decide to merge Mediahub, one of those most interesting network media agencies I’ve come across in the last five years, with IPG Mediabrands, the division that comprises UM and Initiative. […]
Taptap has designed a methodology that achieves more scale and higher accuracy than the standard solution as it is based in its geospatial intelligence technology and does not rely purely on individual data. […]
Elie Hankash has joined the agency to head this office. The move is part of the agency’s aim to reinforce its commitment towards providing its clients with best-suited services in the region. The Dubai office will serve as a hub for Laqshya Media Group's operations in the UAE and Gulf region. […]
The proposed lawsuit would seek damages from Daktronics for their disclosures related to supply chain disruptions, labor shortages, the shutdown of facilities in Shanghai, China and the impact that it created on cash liquidity and the quarterly profitability of the Company. The investors in the suit would seek damages for losses in the stock they purchased related to the Company’s actions. […]
By Leslie Lee. How many times per iPhone update have you accidentally discovered a new feature you didn't know existed? I recently learned of the ability to shuffle through a batch of images sent via an iMessage thread, like the way you would shuffle through a deck of cards. […]
Dentsu Africa is launching a DOOH tech solution that is powered by Moving Walls. This includes a supply-side platform that will aggregate OOH inventory information and connect media owners in the continent to inventory and campaign management tools. The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands. […]
By Ken Altena, Partner, Billboard Loans LLC. Banks have been tightening their lending standards for small firms (revenue less than $50 million) for four consecutive quarters due to recession fears. 44% of the bank loan officers responding the the January 2023 survey reported their institution was tightening lending standards for small businesses. […]
