Hypercell’s audience measurement solution has been widely deployed in Europe, where clients like JCDecaux use the service in all major cities throughout Finland. […]
PML Group and IPSOS have studied the effectiveness of more than 800 Outdoor advertising campaigns in 2022, as part of the IMPACT research. The twelve winners are drawn from a diverse range of product categories including Finance, Telecoms, Dining, and Retail. 2022 was a huge year for Out of Home. […]
Interview with Matt Richman. How did you fund your company? I got a loan from a family member for my first billboard and was paying her back every month. […]
The company that first came up with the concept of using large transparent LCDs to create hologram-ish visual experiences has added Canada to its ... […]
The hotels sector has long been an active investor in digital signage, but with the notable exception of casino resorts, most properties have paid ... […]
by Bradley Cooper — Editor, ATM Marketplace. In the new world, an ATM will no longer just be a tool to dispense cash. It will be an innovative machine that can offer self-service banking, bill payment, cryptocurrency services, advertising and more. […]
Polygon, a new company and concept in digital Out-of-Home (DOOH) media, has been launched. The platform aims to change the media industry. The network is specifically designed to maximise omnichannel advertising campaigns while integrating accredited audience data using world-class technology. […]
Edmund Mullins, director of inventory partnerships, EMEA at StackAdapt outlines the importance of digital out-of-home (DOOH) in multi-channel strategies, and the formats available to media buyers. Digital out-of-home (DOOH) is any digital advertising that is found outside the home and in a public environment. […]
Choosing the right location is crucial to the success of any OOH campaign, but when marketers are spoiled for choice, audience and location data can offer clarity. Whether it’s fishing holes or scoring goals, being in the right place at the right time is an inevitable factor in the success of either. The same goes for out of home (OOH) advertising. […]
Quantela, Digital Alpha, and Starlite Media Form a $50 million Strategic Partnership to Build Advanced Retail Media Networks. Quantela, an urban infrastructure solution provider, and Starlite Media, a retail media network have joined efforts to drive, expand and optimize Starlite's digital retail media network. Digital Alpha, the lead investor, will provide the capital required for the project. […]
Screenverse, a digital out-of-home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a provider of software solutions for the DOOH industry, are pleased to announce their partnership in the digital billboard programmatic space. […]
Richard Rothfelder, Partner, Rothfelder Falick. The most recent case directly on point is Regency Outdoor Advertising vs City of Los Angeles, where in preparation for the 2000 Democratic National Convention, the City of Los Angeles undertook a beatification program aimed at enhancing the appearance of Century Boulevard, a main thoroughfare to the Airport. […]
Nanolumens was an early player in the LED display space – known mainly in its first few years for innovative display products that were ... […]
Beth Warren , SVP of Marketing | Retail SME, Creative Realities Inc. Brick-and-mortar retailers should also take advantage of retail media networks by extending the platform's power to in-store digital signage. Doing so creates a viable new revenue generation opportunity, offering brands a highly targeted way to get in front of their desired audience with a “pay to play” model. […]
Andy Goodman, Age Advertising. Indemnification: Lessee shall indemnify and hold Lessor harmless from all injuries to the Property or third person caused by Lessee, Lessee’s employees, agents, licensees and contractors; Lessor shall indemnify and hold Lessee harmless from all injuries to Structures or third persons caused by Lessor, Lessor’s employees, agents, licensees and contractors. […]
