The round shape is not only visually appealing, but also features a tube amplifier with 100W x 2ch and speakers on each side, providing warm and clear sound. The TV comes equipped with a Fire Smart TV stick, allowing you to watch everything and everywhere with Wi-Fi access. […]
HP’s Sprocket product is aimed at travel enthusiasts and students, as it’s the perfect companion for the snappy happy who like the feel of a printed photo. We used third party audience data from one of our providers, Blesh. The result was an automated campaign that was live only when the two target audiences were highly present, in real-time. […]
By Tim Rowe. Recorded on location at the Screenverse penthouse in Nashville with Adam Malone (President and co-founder of Screenverse), David Weinfeld (CEO and co-founder of Screenverse) and COMMB President, Amanda Dorenberg. […]
Eric Lamb, VP of publisher solutions at Vistar Media, virtually sat down with Tim Albright to chat about the state of the digital out of home (DOOH) market. Lamb discusses what makes a programmatic DOOH system, the current trends of the signage market, where things might be headed moving forward, and more. […]
by Joe Mandese. No details on whether the Walmart EV charging stations will also be ad-supported. Walmart this morning unveiled plans to expand its fledgling charging station network to thousands of Walmart and Sam's Club locations nationwide. […]
Boston Omaha-owned Link Media Outdoor has closed 20 out of home acquisitions totaling $240 million since 2015. That’s a lot, but maybe not so much when you remember that Lamar spends approximately $250 million a year on acquisitions. […]
E-paper manufacturer E Ink has launched a new generation of its Spectra color displays that it says delivers more vivid, saturated visuals and includes ... […]
A Linkedin post I stumbled across the morning reminded me – having written a lot recently about generative AI artwork and big visual illusions ... […]
Creative agencies think the wave of artificial intelligence-driven tools that have emerged recently will streamline their workflows, but generally doubt bot-driven visuals will take ... […]
Bill Ripp, Lamar Advertising. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to black because they are not worth replacing. A good location is always sold, has a good long lease, has a long approach with slow traffic and has few competitors nearby. […]
Talon, a global independent Out-of-Home (OOH) media agency backed by Equistone Partners Europe, has completed two bolt-on acquisitions worth £100m to expand its international footprint. […]
OOH Takes the Lead as Fastest Growing Medium of 2023 Published: April 6, 2023 Magna and OAAA have independently reported that out-of-home (OOH) advertising is the most rapidly expanding medium of the year! […]
Senior Reporter Amy Houston interviewed Andres Reisinger. Out-of-home (OOH) billboards are simultaneously everywhere and nowhere. That is, you’ll have seen them but most likely on social media and probably not in person, lending credence to the argument that an increasing number of outdoor ads are made for virality rather than verity. […]
Global has the most out-of-home screens out of the top four outdoor media owners, followed by Clear Channel, JCDecaux and Ocean Outdoor. A variety of large screen outdoor formats builds more brand awareness and experience “a multiplier effect” across categories. […]
Net media revenue for OOH jumped 11.8% to $259.4 million in the March quarter 2023, according to the Outdoor Media Association (OMA). Digital OOH (DOOH) revenue accounts for 67.6% of total net media revenue year-to-date, an increase over the recorded 57.6% for the same period last year. The OOH industry is projecting an annual compound growth rate of 9% over the next four years. […]
