The 10 commandments of digital billboard development – from a guy who installed 4,500 digital billboards in his career (Billboard Insider)
Bill Ripp, Lamar Advertising. Lamar Advertising relocates 10-20 digital signs a year and they let 10-20 digital signs fade to black because they are not worth replacing. A good location is always sold, has a good long lease, has a long approach with slow traffic and has few competitors nearby. […]
Thu, Apr 6, 2023 at 8:31 AM