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OOH Media agency Talon acquires Canadian counterpart Novus Media Canada

Talon, the global independent out-of-home (OOH) media agency, has acquired Novus Media Canada Corp, a specialised media agency, to faccelerate growth in the Canadian market. Under the ownership of Novus Media LLC, Novus Canada has leveraged its prowess for geography and understanding of location to build smart campaigns for agency partners and their many OOH advertisers. […]

Talon
Mon, Mar 20, 2023 at 5:52 PM

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The Resurgence of QR Codes Continues; And Other Trends in Advertising (Billboard Insider)

By Melody Roberts, Founder & Chief Creative Officer, Out of Home Creative. […]

billboardinsider.com
Mon, Mar 20, 2023 at 5:52 PM

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OOH ad operator Pikasso integrates with tools to combine DOOH ads with mobile campaigns

This agreement with Italy's Hic Mobile allows the engagement of the consumers on both big and small screens, at any moment of the day of any person passing by one of Pikasso digital screens or billboards. Several researches conducted demonstrated repeatedly that OOH is the best primer for mobile engagement. […]

Mon, Mar 20, 2023 at 5:34 PM

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How to target Gen Z with DOOH ads (Vistar Media via Open Mic)

Advertisers need to be careful here as Gen Z’s tastes and motivations differ from previous generations. One advertising study from Kantar Millward Brown found that Gen Z members were more receptive to ads that were funny, offered solid creative or told interesting stories. […]

thedrum.com · Promoted content
Mon, Mar 20, 2023 at 11:28 AM

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Qatari Hospital Uses LED-Embedded Glass To Create 4,000 Sq. M. Media Facade (16:9)

Engineering advances in LED display technology continue to take this stuff from being displays on a variety of surfaces to the surfaces being the ... […]

sixteen-nine.net
Mon, Mar 20, 2023 at 11:27 AM

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Outfront’s Q4 2022 results at a glance (Billboard Insider)

Q4 2022 revenue up 6.5% to $497.4 million. […]

billboardinsider.com
Sun, Mar 19, 2023 at 5:32 PM

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Updated agenda of the OAAA/Geopath OOH Media Conference March 27-29, 2023

Grand Hyatt Nashville, 1000 Broadway, Nashville, TN 37203. New this year, OAAA will hold Town Hall breakout sessions, inviting attendees to collaborate on potential solutions to industry challenges. Cookies, consumer behavior, metaverse, creator economy - how does OOH fit into it all? […]

oaaa.ooh2023.com
Sun, Mar 19, 2023 at 5:26 PM

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German chain of outdoor clothing stores gets digital signage from PPDS (Philips) in its flagship store

PPDS, the exclusive global provider of Philips digital signage, interactive displays, direct view LED and professional TV products, will provide its range of direct view LED and digital signage to create new,  immersive shopping experiences for visitors inside Jack Wolfskin’s flagship store in Frankfurt. […]

PPDS
Fri, Mar 17, 2023 at 4:31 PM

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NHL’s Blue Jackets Use Fine Pitch LED To Bling Out Locker Room, Public Areas (16:9)

Center-hung replay/scoreboards and LED ribbons are now pretty standard elements of pro sports venues, but the NHL’s Columbus Blue Jackets really went to town ... […]

sixteen-nine.net
Fri, Mar 17, 2023 at 10:40 AM

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Almost 1,700 Feet Of LED Fins Drive Brand And Inspire At Tech Firm’s NYC Experience Center (16:9)

The identity and access management tech vendor Okta has opened an Experience Center in NYC designed to raise brand awareness among passers-by, as well ... […]

sixteen-nine.net
Fri, Mar 17, 2023 at 10:05 AM

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Lamar Advertising’s Q4 2022 financials at a glance (Billboard Insider)

SignValue has prepared the following analysis of Lamar Advertising’s 4Q 2022 financials. […]

billboardinsider.com
Thu, Mar 16, 2023 at 6:25 PM

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Opinion: How tech is making OOH advertising effective beyond branding (AdWorld)

Aoife Hudson, deputy managing director of Talon in Ireland. To ignore the potential of OOH in driving action or inspiring a purchase, would be a missed opportunity. Traditionally, Out of Home (OOH) has been viewed as a top-of-the-funnel media channel due to its ability to drive broadcast awareness. […]

adworld.ie
Thu, Mar 16, 2023 at 6:22 PM

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Clear Channel adds 372 Billboard Live screens to its programmatic DOOH inventory in the UK (Clear Channel)

Clear Channel UK has added 372 Billboard Live screens – available in more than 85 towns and cities nationwide – to its inventory available to buy programmatically via Clear Channel LaunchPAD. […]

clearchannel.co.uk
Thu, Mar 16, 2023 at 6:19 PM

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How AI is applied in digital signage (rAVe Pubs)

AI can be used to match the content to the viewer demographic and drive a behavioral change — resulting in eyeballs on the display. And that’s just the beginning. AI can change the user interface depending on who’s driving the network; AI can be used to drive relevant content to the display; AI can be used to simplify data collection. […]

ravepubs.com · Promoted content
Thu, Mar 16, 2023 at 6:13 PM

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Recorded presentation: key trends for DOOH in 2023, by a Hivestack executive (MediaPost on YouTube)

Ben Abbatiello, Hivestack's Global SVP of Publisher Solutions discusses key trends for DOOH in 2023 and beyond during Mediapost's Digital Out-of-Home Insider Summit. […]

youtube.com
Thu, Mar 16, 2023 at 5:57 PM

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