Four observations after reviewing the OAAA’s fourth quarter 2022 US out of home revenue figures. All sectors up. All US out of home industry sectors grew during the fourth quarter. […]
Creative Realities, Inc. (NASDAQ: CREX, CREXW), a provider of digital signage solutions, has deployed a custom digital signage network at Road Runner Sports that are already enhancing the in-store experience and streamlining sales associate efforts. […]
Photo credit: Hell Gate An NYC-focused news site called Hell Gate has a post up that gets into how the out of home media ... […]
Mobile retailers have long been regarded as environments that would really benefit from digital signage technology because of the constant evolution of devices and ... […]
TORONTO, April 17, 2023 -- Horizon Media Canada has launched AMP, its proprietary OOH planning and analytics platform, to boost marketers' out of home advertising performance using precision audience targeting and location data-based site selection. AMP's Canadian debut is part of a broader expansion of Horizon's Data Solutions Group. […]
Sightline, developed by GroupM Nexus, allows brands to plan, execute and measure the effectiveness of their DOOH campaigns, recently underscored by StarHub’s 48% reach uplift for their live cricket campaign GroupM, WPP’s media investment group, has laounched its advanced digital out-of-home (DOOH) solutions and technology suite Sightline in Singapore. […]
By Richard Rothfelder. The fun starts Tuesday morning with a golf tournament at historic Herman Golf Course. Afterward, we at Rothfelder & Falick are proud to sponsor a hearty Texas barbecue and beer dinner Tuesday from 6PM to 9PM at the Southside Place Clubhouse at 3743 Garnet Street. […]
The big old Battersea Power Station along the south side of Thames in London has been converted to a shopping and entertainment destination, revived ... […]
Premier luggage brand Samsonite was looking to improve brand awareness and consideration for its high-quality luggage across major U.S cities. With fewer restrictions on air travel and an increase in consumer willingness to travel, the brand knew that more people would be on the move throughout the summer. […]
by: Sam Mallikarjunan. I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. […]
oOh!media has appointed Hivestack and Vistar Media as Supply-Side Platform (SSP) partners ahead of the launch of its new programmatically traded inventory. As a market leading programmatic digital out of home (DOOH) adtech company, Hivestack will complement oOh!’s ongoing relationship with Vistar Media, which remains an SSP provider. oOh! […]
MAC Turkey’s programmatic OOH campaign with Awarion optimised DOOH inventory in two malls based on store traffic and sales data. Check out the video for the results. […]
by Roberto Liccardo. National Bank of Canada FI has acquired 40,000 shares in the technology powerhouse, Daktronics Inc. With a market capitalization of $257.34 million and boasting a P/E ratio of -16.17, this investment is poised for significant returns. […]
Crackle Connex, part of Chicken Soup for the Soul Entertainment, continues to scale operations. Crackle Connex, a new advertising sales platform that simplifies the advertising buying process, has signed deals with two of the fastest growing Digital Out-of-Home (DOOH) networks in the US – rapidly scaling its reach to over 10,000 video screens. […]
Co-located with CEDIA Expo from September 7 to 9, 2023, in Denver, CO, Commercial Integrator Expo meets a market need among fixed-installation commercial AV professionals and technology managers. The new show offers an opportunity to meet new attendees, generate strategic business opportunities, and connect with commercial and residential integrators and technology managers at one event. […]
