Raw Feed & Search

How mobile-based location data solves where to place DOOH ads (Hivestack via Open Mic)

Choosing the right location is crucial to the success of any OOH campaign, but when marketers are spoiled for choice, audience and location data can offer clarity. Whether it’s fishing holes or scoring goals, being in the right place at the right time is an inevitable factor in the success of either. The same goes for out of home (OOH) advertising. […]

thedrum.com
Thu, Mar 23, 2023 at 11:06 PM

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Starlite gets the funding to grow its retail DOOH network from 300 screens to 6,000 in partnership with smart city tech firm Quantela

Quantela, Digital Alpha, and Starlite Media Form a $50 million Strategic Partnership to Build Advanced Retail Media Networks. Quantela, an urban infrastructure solution provider, and Starlite Media, a retail media network have joined efforts to drive, expand and optimize Starlite's digital retail media network. Digital Alpha, the lead investor, will provide the capital required for the project. […]

Quantela
Thu, Mar 23, 2023 at 11:04 PM

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Screenverse integrates its DOOH inventory with Apparatix platform to enable programmatic buying

Screenverse, a digital out-of-home (DOOH) company in ad management, ad monetization, and programmatic ad solutions and Apparatix, a provider of software solutions for the DOOH industry, are pleased to announce their partnership in the digital billboard programmatic space. […]

Screenverse
Thu, Mar 23, 2023 at 8:22 PM

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Recent regulations regarding trees obstructing a billboard (Billboard Insider)

Richard Rothfelder, Partner, Rothfelder Falick. The most recent case directly on point is Regency Outdoor Advertising vs City of Los Angeles, where in preparation for the 2000 Democratic National Convention, the City of Los Angeles undertook a beatification program aimed at enhancing the appearance of Century Boulevard, a main thoroughfare to the Airport. […]

billboardinsider.com
Thu, Mar 23, 2023 at 7:45 PM

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Nanolumens Is Shifting From Niche To Full-Range LED Display Vendor (16:9)

Nanolumens was an early player in the LED display space – known mainly in its first few years for innovative  display products that were ... […]

sixteen-nine.net
Wed, Mar 22, 2023 at 9:35 PM

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Why retail media networks (including digital signage) are the future for stores (Retail Next)

Beth Warren , SVP of Marketing | Retail SME, Creative Realities Inc. Brick-and-mortar retailers should also take advantage of retail media networks by extending the platform's power to in-store digital signage. Doing so creates a viable new revenue generation opportunity, offering brands a highly targeted way to get in front of their desired audience with a “pay to play” model. […]

retailnext.net
Wed, Mar 22, 2023 at 7:23 PM

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What should be included in the indemnification, condemnation and assignment clauses in billboard land leases (Billboard Insider)

Andy Goodman, Age Advertising. Indemnification: Lessee shall indemnify and hold Lessor harmless from all injuries to the Property or third person caused by Lessee, Lessee’s employees, agents, licensees and contractors; Lessor shall indemnify and hold Lessee harmless from all injuries to Structures or third persons caused by Lessor, Lessor’s employees, agents, licensees and contractors. […]

billboardinsider.com
Wed, Mar 22, 2023 at 7:22 PM

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1,100-screen digital signage network Geometria enables programmatic buying of its inventory via Vengo platform

Place-based media technology platform Vengo, has signed an exclusive programmatic sales partnership with Geometria. Vengo is the exclusive programmatic partner for several large networks, including AMI’s 20,000 digital jukeboxes and CheddarU’s extensive college campus network of digital screens. Vengo now powers over 27,000 screens across the U.S. […]

Vengo Labs
Wed, Mar 22, 2023 at 7:18 PM

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How Spanish DOOH network LEDDREAM uses Broadsign platform to create immersive campaigns

Quinn Mason. LEDDREAM Group is now an audiovisual engineering company with more than 15 years of experience working on projects across Europe, North America, and Africa. […]

broadsign.com
Wed, Mar 22, 2023 at 4:20 PM

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Case study: Scottish craft brewery and pub chain Brew Dog used Hivestack platform to run programmatic DOOH campaign in London (Hivestack via Open Mic)

BrewDog launched a programmatic DOOH campaign that included a series of attention-grabbing creative visuals. Solutions. The campaign was a true testament to innovation using programmatic DOOH technology to utilize “Moment Targeting”. […]

thedrum.com · Promoted content
Wed, Mar 22, 2023 at 4:17 PM

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Programmatic DOOH platform Place Exchange expands footprint in the U.K., France, Germany, Italy, the Netherlands, Scandinavia, and Spain (MediaPost)

Marketers now have access to more than 13,000 digital out-of-home (DOOH) screens from European publishers Global Netherlands, i-media, and Ocean Outdoor, in addition to existing leading European media owners such as ACMS, Alight Media, Atmosphere TV, Blue Billboard, City Outdoor, Executive Channel Network, IQOOH, Limited Space, London Lites, Mass Media, Pixology Outdoor, Smart Outdoor, TuMedio, Zoom Media, and more. […]

mediapost.com
Wed, Mar 22, 2023 at 4:14 PM

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LED China Exhibition Returns July 17-19, 2023 (Commercial Integrator)

LED China, the Shanghai-based exhibition that brings LED display manufacturers and buyers together is preparing for its 2023 show. The exhibition will return after four years of pandemic travel restrictions in China. LED China will take place July 17-19 at the Shenzhen Convention and Exhibition Center, in the Futian District. […]

commercialintegrator.com
Wed, Mar 22, 2023 at 4:14 PM

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Programmatic DOOH platform Lemma adds screen inventory from Kuwaiti network AdZone to its SSP (Campaign Middle East)

The number of AdZone screens was not disclosed [Ed]. The newly added exclusive inventory is available on Lemma SSP in high-traffic areas such as busy roads, streets in and around shopping malls, Tech Parks, and other landmark locations across the region. Ad Zone Global can now instantly link its screens to programmatic demand worldwide. […]

campaignme.com
Wed, Mar 22, 2023 at 4:11 PM

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Peerless-AV Shipping New, Simplified Generation Of Outdoor Display Kiosks Tuned To Smart Cities Needs (16:9)

Peerless-AV has redesigned a set of specialty outdoor display products aimed at smart city applications, tuning these new versions to both marketplace demands and ... […]

sixteen-nine.net
Wed, Mar 22, 2023 at 8:39 AM

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More Than Half Of EU Orders For Samsung’s Super-Premium LED The Wall Are For Corporate Environments (16:9)

More than half of Samsung’s orders for its premium fine pitch LED display, The Wall, are going into corporate environments. That’s one of the ... […]

sixteen-nine.net
Wed, Mar 22, 2023 at 7:45 AM

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