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In-depth: Why Europe’s largest digital signage integrator acquired a digital agency for sports events (Invidis)

by Florian Rotberg. Last year, Trison, Europe’s largest digital signage integrator, entered the digital sports sector with the launch of Trison Sports and the recruitment of senior European stadium experts. Alongside its flagship project for Real Madrid, Trison now works with 25 sports clubs and associations. […]

invidis.com
Wed, Sep 18 at 3:47 PM

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AV-related Trade Shows Are Back On This Fall, And They Seem To Be Thriving (16:9)

The trade show season is very much back on after a summer break, and the events that touch on pro AV and digital signage ... […]

sixteen-nine.net
Wed, Sep 18 at 8:54 AM

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Europe’s Largest Digital Signage Integrator Trison Deepens Investment in Sports And Entertainment Venues Via Acquisition Of Digital Agency (16:9)

The biggest digital signage-centric integrator in Europe has indicated in recent years that it was making a push into sports and entertainment venues, where ... […]

sixteen-nine.net
Tue, Sep 17 at 7:47 PM

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More details on London transport network operator TFL’s contract renewals with JC Decaux and Global (Invidis)

by Balthasar Mayer. JC Decaux has its contract with the London public transport company, Transport for London (TFL) renewed. Under this agreement, JC Decaux will continue to manage and market more than 4,700 bus shelters with around 9,000 billboards and 612 DooH screens. […]

invidis.com
Tue, Sep 17 at 3:59 PM

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OOH ad sales: How to identify and target prospects in Q4 2024

Charlie Callari. 4th quarter presents a unique opportunity for OOH ad sales. Many businesses are looking to spend their remaining ad budgets before the year ends, and OOH can be a powerful channel for them to do so. […]

billboardinsider.com
Tue, Sep 17 at 3:53 PM

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Esprit Digital Now Gets To Fly King’s Flag At UK Office (16:9)

Congratulations to the good folks at Esprit Digital, the retail and DOOH focused specialty display company in a little town north of London. They ... […]

sixteen-nine.net
Tue, Sep 17 at 10:24 AM

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OAAA opens entries for 2025 OBIE Awards

Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]

oaaa.org
Tue, Sep 17 at 12:14 AM

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Survey by programmatic DOOH SSP VIOOH says advertisers are moving budgets from other channels to programmatic DOOH (The Media Leader)

Nearly one-third (29%) of UK ad campaigns over the past 18 months have utilised programmatic digital OOH (DOOH), tied with the US and France for the highest rate of adoption for programmatic DOOH globally. That is according to a new study by global DOOH marketplace Viooh, which predicts programmatic DOOH adoption will reach 36% within the next 18 months. […]

uk.themedialeader.com · Promoted content
Tue, Sep 17 at 12:11 AM

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Survey of 1200 participants by programmatic DOOH SSP VIOOH says programmatic DOOH adoption expected to rise 35% globally in next 18 months (Branding in Asia)

According to VIOOH, the global survey of 1,200 advertisers and agencies across the US, UK, Australia, Germany, France and this year’s guest market Brazil, reveals an anticipated increase in prDOOH investment of 28% over the next 18 months, led by US, UK and French marketers, all projecting a 29% growth in investment. […]

brandinginasia.com · Promoted content
Tue, Sep 17 at 12:10 AM

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Acquisitions made by public US OOH ad operators are down by 44% in 2024: Moorgate Capital report (Billboard Insider)

Lamar, OUTFRONT and Clear Channel Outdoor have done only $45 million in acquisitions during the first half of 2024, down from $81 million in acquisitions the first half of 2023 and $508 million in the first half of 2022. […]

billboardinsider.com
Mon, Sep 16 at 2:39 PM

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3 retail media trends in 2024: Search holds its value, while competition heats up (EMARKETER)

by Meaghan Yuen. “In 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending—nearly twice as quickly as it took social media,” our analyst Max Willens said on a recent Meet the Analyst webinar. “That was just the start. […]

emarketer.com
Mon, Sep 16 at 2:38 PM

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Red Bull F1 Team Switches On Huge 46-Meter-Wide LED Wall At UK Tech Campus (16:9)

The Red Bull F1 racing team has had a LOT of success in recent years (though McLaren really coming on now) and that success ... […]

sixteen-nine.net
Mon, Sep 16 at 11:08 AM

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Polish Media Company Mashes Up Sensors For What It Calls AI Screen (16:9)

The Polish digital OOH media company Screen Network has started branding its big media facade on the main entry to an urban shopping centre ... […]

sixteen-nine.net
Mon, Sep 16 at 9:09 AM

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Transport For London Renews Giant Ad Concessions For Rail And Bus Systems (16:9)

The organization that runs London, England’s vast, multi-modal public transport network – Transport for London (TfL) – is sticking with its existing media partners ... […]

sixteen-nine.net
Mon, Sep 16 at 8:13 AM

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Survey commissioned by programmatic DOOH SSP VIOOH says programmatic DOOH advertising is thriving in Australia (Mediaweek)

by Alisha Buaya. The adoption rate of programmatic DOOH in media plans will increase from 27% to 35% over the next 18 months, aligning with global forecasts, according to the new research from VIOOH into the programmatic DOOH (prDOOH) market. […]

mediaweek.com.au · Promoted content
Mon, Sep 16 at 12:10 AM

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