Facts: Radio is losing to OOH (Billboard Insider)
Kevin Gephart. Radio is in a tough spot right now, while OOH is growing (record OOH revenues reported in Q2 2024). The largest radio group in the US, IHeartRadio lost $909 million in Q2 2024, and Audacy (the combined entity of CBS Radio and Entercom), the second largest radio group in the US, is currently working their way out of bankruptcy. […]
Wed, Aug 28 at 5:07 PM