Recap of DPAA Global’s Summit held October 15, 2024 in New York

Record number of registrations for the DPAA Summit, totalling in 1,067 attendees.

KEY QUOTES: 

Jay Altschuler, SVP, Global Media, Mastercard

• “Consumer trust with brands is at an all-time low and we are really thinking about what that means and how we combat that. Ultimately we feel that we need to have a framework and an approach to establish that trust.”

• “We have a 99% brand safety threshold that we hold ourselves accountable for.”
• “If you think about digital programmatic OOH, I think it’s the safest of all programmatic combined mediums that exist”

Stephanie Scheller, Managing Partner, Sustainability Solutions, Omnicom Media Group

• “Everyone talks about the aviation industry being the bad player in the field, and yes, it contributes a lot to our overall carbon footprint. But the media industry itself is about the same.”
• “If you do any changes to the AD, in size, in file, in storage, you are emitting carbon.”
• “We finally have availability of granularity of that data, so we can stop arguing if its 5.8 tons or 6.3 tons and we can finally together focus on the actual reduction of the carbon footprint.”

Adrian Witter, DOOH Solutions Lead, GroupM

• “Having some of the programmatic teams who have those models and who have this way of life to lean in and be advocates for our folk is something we should all be cheering for.”

Mike Salette, Vice President of Media Connections, Danone

• “Real great focus by the teams on bringing together new innovation into our view on how place based advertising works on the plans of driving incremental growth. Showing those business outcomes for the brand has been a big unlock”

Allison Coley, Executive Director, Wavemaker

• “It’s about not treating out of home or digital out of home in a silo, it needs to be integrated into everything that we do”  

Photo courtesy of Livingface Photography.

(Left to Right) Helen Miall, Chief Marketing Officer, VIOOH, Adrian Witter, DOOH Solutions Lead, GroupM, Justin Symons, VP Investment, Rapport. Photo courtesy of Rebecca Fesperman, Qnary.