LDI is a very different show and crowd from DSE, but having walked LDI for the first time last fall, putting the two together is, I think, more than just an efficient business decision and a way to bulk up DSE foot traffic counts. […]
The French software firm Telelogos has developed what it says is the first platform to offer remote management of the Philips Tableaux Advanced Colour ... […]
This is a 25 meter long LED tunnel on a walkway that takes people between the main passenger rail station in Florence and one ... […]
Sony now has added a big brother to its interesting three-dimensional Spatial Reality Display product line-up – a 27-inch unit that offers 4K visuals. ... […]
JCDecaux's head of programmatic, Dom Kozak, joined ExchangeWire COO Lindsay Rowntree to discuss the importance of data to an effective OOH strategy. In this voxpop, Dom discusses: • Is strategic data use being overlooked in OOH? What 'flavours' of data can impact ad performance? […]
The How Aussies Move report was commissioned by oOh!media and conducted by the independent strategic research company, Pollinate. The report noted that the world has become much smaller over the past few years, and so has the field of view and perspective. Over the past year, Australians have embraced the outdoors with renewed energy and enthusiasm. […]
Out-of-home media firm Ocean Outdoor has won planning approval for an advertising ‘sleeve’ set to run around the iconic Marble Arch monument in Central London. The purpose-built sleeve shrouding Marble Arch will be erected to raise funds for the English Heritage’s major conservation project to preserve the 19th-century monument. […]
StackAdapt has integrated with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media to provide its users access to Place Exchange’s supply of global digital OOH (DOOH) inventory. This collaboration will allow advertisers to reach their target audiences via Place Exchange's network of DOOH screens across all major venues and formats. […]
By Donald Turvill, Reporter. Edinburgh phone boxes used as 'toilets and drug dens' finally removed from city centre. […]
Billboards for Education Founder Matt Richman. […]
The purchase includes Victor’s two massive wall spectaculars along the Eisenhower Expressway. Chicago is the nation's 3rd-largest DMA. New tradition now has more than 30 premium bulletins and spectaculars in Chicago. […]
By Leslie Lee, SVP of Marketing, Vistar Media. As with any new technological advancement, there is a learning curve and it takes a little time to understand all of the newfound capabilities. Because some marketers don’t fully understand all of the capabilities of DOOH, the channel is often forgotten or deprioritized during the planning stages of a campaign. […]
That vast set of LED video walls at a new culture, arts and media district in central London is evidently resonating with the public ... […]
Guest Post: Tomer Mann, 22Miles The pandemic inspired a renaissance for the modern workplace, and team distribution looks much different than it did five ... […]
Screens that explain what to do are a central part of the plans for what would be the first use of Amazon’s checkout-free purchasing ... […]
