Tuesday, June 18, 2024

OOH ad operator New Tradition acquires assets from Victor Signs

Tuesday, April 4, 2023

The purchase includes Victor’s two massive wall spectaculars along the Eisenhower Expressway. Chicago is the nation’s 3rd-largest DMA. New tradition now has more than 30 premium bulletins and spectaculars in Chicago.

New Tradition’s Chicago footprint now covers neighborhoods including: Lakeview, Lincoln Park, Gold Coast, Streeterville, River North and West, Grant Park, Lincoln Park, Logan Square, Wicker Park, West Loop, East of the Loop, Hazelcrest, United Center, Eisenhower Expressway and others.

Johnsen, Fretty & Co., LLC acted as investment banker to Victor, while McGrath North Mullin & Kratz acted as legal advisor. Koley Jessen P.C., LLO acted as lead legal advisor to New Tradition in the transaction.

About New Tradition: Founded in 2010, New Tradition is an out-of-home media company, it operates inventory across the country, including large format, lifestyle center, and transit media. New Tradition’s inventory includes One Times Square and other marquee assets in New York, Los Angeles, Miami, Boston, Atlanta, Nashville, Chicago, Portland, Seattle, Washington DC, San Francisco, and Las Vegas.

Published on Tuesday, April 4, 2023 at 4:56 PM

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