Raw Feed & Search

WPP’s GroupM Nexus Makes Advanced Digital Out-Of-Home Capabilities Available To Advertisers In Singapore (MarTech Series)

Sightline, developed by GroupM Nexus, allows brands to plan, execute and measure the effectiveness of their DOOH campaigns, recently underscored by StarHub’s 48% reach uplift for their live cricket campaign GroupM, WPP’s media investment group, has laounched its advanced digital out-of-home (DOOH) solutions and technology suite Sightline in Singapore. […]

martechseries.com
Tue, Apr 18, 2023 at 12:14 AM

Permalink

Independent Billboard Operators of USA (IBOUSA) conference starts April 18 in Houston (Billboard Insider)

By Richard Rothfelder. The fun starts Tuesday morning with a golf tournament at historic Herman Golf Course. Afterward, we at Rothfelder & Falick are proud to sponsor a hearty Texas barbecue and beer dinner Tuesday from 6PM to 9PM at the Southside Place Clubhouse at 3743 Garnet Street. […]

billboardinsider.com
Mon, Apr 17, 2023 at 2:14 PM

Permalink

Under Armour Clads London “Brand House” Windows With Transparent LED (16:9)

The big old Battersea Power Station along the south side of Thames in London has been converted to a shopping and entertainment destination, revived ... […]

sixteen-nine.net
Mon, Apr 17, 2023 at 2:11 PM

Permalink

How Samsonite’s pDOOH campaign boosted brand KPIs (Broadsign)

Premier luggage brand Samsonite was looking to improve brand awareness and consideration for its high-quality luggage across major U.S cities. With fewer restrictions on air travel and an increase in consumer willingness to travel, the brand knew that more people would be on the move throughout the summer. […]

broadsign.com · Promoted content
Mon, Apr 17, 2023 at 2:06 PM

Permalink

Why Generative AI Isn’t Replacing Marketing Artists (Yet) (Onescreen AI)

by: Sam Mallikarjunan. I just got back from a trip to India where I spent some time visiting the Bengaluru Fort. […]

onescreen.ai · Promoted content
Mon, Apr 17, 2023 at 2:05 PM

Permalink

oOh!media integrates its DOOH inventory with Hivestack’s supply-side platform for programmatic buying (oOh!media)

oOh!media has appointed Hivestack and Vistar Media as Supply-Side Platform (SSP) partners ahead of the launch of its new programmatically traded inventory. As a market leading programmatic digital out of home (DOOH) adtech company, Hivestack will complement oOh!’s ongoing relationship with Vistar Media, which remains an SSP provider. oOh! […]

oohmedia.com.au · Promoted content
Mon, Apr 17, 2023 at 2:05 PM

Permalink

Programmatic DOOH campaign case study: MAC Liquid Lip Color in Turkey (Awarion)

MAC Turkey’s programmatic OOH campaign with Awarion optimised DOOH inventory in two malls based on store traffic and sales data. Check out the video for the results. […]

awarion.com · Promoted content
Mon, Apr 17, 2023 at 2:03 PM

Permalink

In a surpise move, National Bank of Canada FI Acquires 40,000 Shares in Digital Billboard maker Daktronics Inc (Best Stocks)

by Roberto Liccardo. National Bank of Canada FI has acquired 40,000 shares in the technology powerhouse, Daktronics Inc. With a market capitalization of $257.34 million and boasting a P/E ratio of -16.17, this investment is poised for significant returns. […]

beststocks.com
Mon, Apr 17, 2023 at 1:43 PM

Permalink

New ad sales platform signs deals with US DOOH networks adPlanet and Velocity to sell inventory on their 10,000 screens

Crackle Connex, part of Chicken Soup for the Soul Entertainment, continues to scale operations. Crackle Connex, a new advertising sales platform that simplifies the advertising buying process, has signed deals with two of the fastest growing Digital Out-of-Home (DOOH) networks in the US – rapidly scaling its reach to over 10,000 video screens. […]

Businesswire
Mon, Apr 17, 2023 at 1:29 PM

Permalink

New digital signage and AV event: Commercial Integrator Show September 7-9, 2023, in Denver, CO

Co-located with CEDIA Expo from September 7 to 9, 2023, in Denver, CO, Commercial Integrator Expo meets a market need among fixed-installation commercial AV professionals and technology managers. The new show offers an opportunity to meet new attendees, generate strategic business opportunities, and connect with commercial and residential integrators and technology managers at one event. […]

commercialintegrator.com
Sun, Apr 16, 2023 at 2:18 PM

Permalink

Why you should not record your billboard lease (record a lease memorandum instead) (Billboard Insider)

Andy Goodman, Age Advertising. […]

billboardinsider.com
Fri, Apr 14, 2023 at 5:46 PM

Permalink

Outfront Media Canada LP and RCC Media Inc. to deploy 39 digital bridge overpass screens and 8 large format digital bulletins

The rollout of these assets is already well underway with the majority expected to be completed in 2023. The first 7 Digital Bridge Overpass screens are already live in London, Ontario, providing Outfront with a new market of coverage. These new locations in London provide excellent coverage of this key market with this iconic product with best-in-class sightlines and strong occupancy at launch. […]

Outfront Media Canada
Fri, Apr 14, 2023 at 5:38 PM

Permalink

How OOH and DOOH owners can monetize and democratize their assets: free white paper (DoohClick)

Market fragmentation doesn’t help with a myriad different providers obscuring the OOH value chain. And this is causing market confusion as tech suppliers jockey for business. […]

doohclick.com
Fri, Apr 14, 2023 at 3:22 PM

Permalink

AVIXA Details Its Digital Signage Plans For InfoComm In June, Including A Sixteen:Nine Mixer (16:9)

AVIXA, the pro AV-focused trade organization, has released its digital signage event and programming plans for the 2023 edition of InfoComm, June 10-16 in ... […]

sixteen-nine.net
Fri, Apr 14, 2023 at 10:02 AM

Permalink

Help Size And Rank The Digital Signage Industry Through This Survey (16:9)

Two things happen all the time for me with respect to the size and characteristics of the digital signage software and services market: Industry ... […]

sixteen-nine.net
Fri, Apr 14, 2023 at 8:59 AM

Permalink