Andy Goodman, Age Advertising. How often should you be in contact with a landlord? During the entitlement and permitting process, I will give the landlord an update on a monthly basis on the progress that I’m making with the City and with Caltrans. […]
Omni La Costa Resort, Carlsbad, CA (Near San Diego). Stay tuned for more details on speakers, sessions, and registration details. […]
Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign have integrated platforms to bring all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the first time on the ARAGO platform. […]
Branded Cities relaunches the Atrium Media Tower, now the largest digital screen in Canada. Toronto, Canada – June 12, 2023, - Branded Cities, North America’s Out-of-Home (OOH) company expanded its presence at Canada’s premium advertising venue: Yonge and Dundas. […]
The Czech-US firm SignageOS continues to evolve its product offer, expanding from its roots offering middleware that made it easy to get CMS platforms ... […]
Monika Lindquist, CMO and CCO at Visual Art. The only thing we know for sure is that digital signage is perfectly positioned in the middle of everything. By being the most relevant and currently the largest digital surface in the physical store, it has a unique position to collect and provide relevant information about — and to — customers, all with the goal to improve the overall experience. […]
Digital signage CMS software platforms have been using computer vision for years, through partners or directly, but Dallas-based Korbyt appears to have ratcheted up ... […]
by Morten Gotterup, President, Clear Channel Airports. Airport advertising has a significant impact on brand awareness, particularly because they have the rare opportunity to leverage the anticipated, yet undercapitalized, role of dwell time. […]
Outgoing World Out of Home Organisation president Tom Goddard: OOH has far too many sales points”, a proliferation of ad tech which is “quite frustrating”, a lack of common standards and “the old chestnut of patchy audience measurement”. […]
by Eli Wolfe. Oakland officials approved a billboard development deal with two companies that will add millions of dollars to the coffers of the city and community organizations over the next four decades. But a rival firm claims the city’s deal-making process was tainted by lies, secrecy, and possible violations of government transparency laws. […]
Dear Members of the City Council: I write on behalf of Clear Channel Outdoor LLC (“Clear Channel”) regarding the Council’s consideration of a proposal by Becker Boards LLC (“Becker”) and Outfront Foster Interstate LLC (“Outfront”) (collectively, “Becker-OFI”) to remove and install certain outdoor advertising devices in the City of Oakland, currently scheduled for a vote on June 6, 2023. […]
Oakland has banned the installation of new billboards since 1997, but a projected $360 million budget shortfall anticipated in the cities General Fund over the next two years has encouraged City Government to entertain solutions that would provide long term revenue. […]
BY ROBERT BURNSON/BLOOMBERG. Greg Wasson worked for Walgreens for more than three decades, starting as an intern and serving as chief executive officer of the pharmacy giant from 2009 to 2014. Now, Wasson is suing his former employer in a contract dispute with a technology startup he helped found in 2017. […]
By Nicole Silberstein. In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores. […]
Lisa & Dan Nausley. Are You Distinguishable from Other Salespeople? We often get asked, “If you had to sum it up in one sentence, what do you teach OOH salespeople? […]
