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Highlights from this year’s WOO Global Congress (The Media Leader)

Last week the World Out of Home Organisation (WOO) convened its global congress in Lisbon. Nick Parker,global managing partner of GroupM Outdoor, said "programmatic at the moment is still really “very small” from an investment perspective and that if it is not making up 25% of spend in five years’ time it would be “disappointing. […]

the-media-leader.com
Mon, Jun 12, 2023 at 5:58 PM

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Winners of the World Out of Home Individual, Creative and Technical Innovation Awards (Billboard Insider)

The World Out of Home Organization has announced the winners of its awards for both Digital and Classic plus Technical innovation at its Global Congress in Lisbon, held on June 7-9. Leadership: Andreas Soupliotis – Founder, President and CEO of Hivestack. The individual winners are: Lifetime Achievement Kinetic Global Chief Operating Officer Nick Parker. […]

billboardinsider.com
Mon, Jun 12, 2023 at 4:56 PM

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When and how to stay in touch with out-of-home landlords (Billboard Insider)

Andy Goodman, Age Advertising. How often should you be in contact with a landlord? During the entitlement and permitting process, I will give the landlord an update on a monthly basis on the progress that I’m making with the City and with Caltrans. […]

billboardinsider.com
Mon, Jun 12, 2023 at 4:16 PM

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OAAA’s OOH Media Conference 2024 will take place April 29 – May 1 in San Diego

Omni La Costa Resort, Carlsbad, CA (Near San Diego). Stay tuned for more details on speakers, sessions, and registration details. […]

oaaa.org
Mon, Jun 12, 2023 at 3:42 PM

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Retail-focused programmatic omnichannel DSP ARAGO integrates with Broadsign programmatic DOOH SSP

Paris, France and Montreal, Quebec (June 12, 2023) – ARAGO (formerly the Mediakeys Platform) and Broadsign have integrated platforms to bring all the DOOH inventory available via the Broadsign supply-side-platform (SSP) to ARAGO’s omnichannel demand-side-platform (DSP), making programmatic digital-out-of-home (DOOH) purchases accessible for the first time on the ARAGO platform. […]

broadsign.com
Mon, Jun 12, 2023 at 3:19 PM

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Branded Cities upgrades the largest DOOH screen in Canada

Branded Cities relaunches the Atrium Media Tower, now the largest digital screen in Canada. Toronto, Canada – June 12, 2023, - Branded Cities, North America’s Out-of-Home (OOH) company expanded its presence at Canada’s premium advertising venue: Yonge and Dundas. […]

Branded Cities
Mon, Jun 12, 2023 at 2:37 PM

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SignageOS Splits Core Digital Signage Software Solution To Launch CloudControl, DevSpace (16:9)

The Czech-US firm SignageOS continues to evolve its product offer, expanding from its roots offering middleware that made it easy to get CMS platforms ... […]

sixteen-nine.net
Mon, Jun 12, 2023 at 9:46 AM

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The future of retail media lies at the intersection of retail media and digital signage (DSToday)

Monika Lindquist, CMO and CCO at Visual Art. The only thing we know for sure is that digital signage is perfectly positioned in the middle of everything. By being the most relevant and currently the largest digital surface in the physical store, it has a unique position to collect and provide relevant information about — and to — customers, all with the goal to improve the overall experience. […]

digitalsignagetoday.com
Mon, Jun 12, 2023 at 8:28 AM

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Korbyt Launches New AI Computer Vision Toolset To Dynamically Change Content (16:9)

Digital signage CMS software platforms have been using computer vision for years, through partners or directly, but Dallas-based  Korbyt appears to have ratcheted up ... […]

sixteen-nine.net
Mon, Jun 12, 2023 at 8:27 AM

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Clear Channel Outdoor pitches the benefits of advertising in airports (Promoted content on Open Mic)

by Morten Gotterup, President, Clear Channel Airports. Airport advertising has a significant impact on brand awareness, particularly because they have the rare opportunity to leverage the anticipated, yet undercapitalized, role of dwell time. […]

thedrum.com · Promoted content
Mon, Jun 12, 2023 at 12:11 AM

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How OOH can overcome its ‘5% syndrome’ – a recap from the WOO Congress in Lisbon (The Media Update)

Outgoing World Out of Home Organisation president Tom Goddard: OOH has far too many sales points”, a proliferation of ad tech which is “quite frustrating”, a lack of common standards and “the old chestnut of patchy audience measurement”. […]

the-media-leader.com
Sun, Jun 11, 2023 at 6:53 PM

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Oakland City approves digital billboard deal with Becker Boards LLC and Outfront Foster Interstate LLC; Clear Channel Outdoor alleges the deal is “tainted” (Oakland Side)

by Eli Wolfe. Oakland officials approved a billboard development deal with two companies that will add millions of dollars to the coffers of the city and community organizations over the next four decades. But a rival firm claims the city’s deal-making process was tainted by lies, secrecy, and possible violations of government transparency laws. […]

oaklandside.org
Fri, Jun 9, 2023 at 6:32 PM

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Clear Channel’s Outdoor’s letter to the City of Oakland Council (Oakland Side)

Dear Members of the City Council: I write on behalf of Clear Channel Outdoor LLC (“Clear Channel”) regarding the Council’s consideration of a proposal by Becker Boards LLC (“Becker”) and Outfront Foster Interstate LLC (“Outfront”) (collectively, “Becker-OFI”) to remove and install certain outdoor advertising devices in the City of Oakland, currently scheduled for a vote on June 6, 2023. […]

oaklandside.org
Fri, Jun 9, 2023 at 6:24 PM

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Oakland Approves Digitals to Becker and OUTFRONT Foster Interstate LLC , Clear Channel Left Out of Final Agreement (Billboard Insider)

Oakland has banned the installation of new billboards since 1997, but a projected $360 million budget shortfall anticipated in the cities General Fund over the next two years has encouraged City Government to entertain solutions that would provide long term revenue. […]

billboardinsider.com
Fri, Jun 9, 2023 at 6:19 PM

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Full Story: Walgreens Faces $200 Million Broken Contract Suit from Cooler Screens (TIME Magazine)

BY ROBERT BURNSON/BLOOMBERG. Greg Wasson worked for Walgreens for more than three decades, starting as an intern and serving as chief executive officer of the pharmacy giant from 2009 to 2014. Now, Wasson is suing his former employer in a contract dispute with a technology startup he helped found in 2017. […]

time.com
Fri, Jun 9, 2023 at 4:57 PM

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