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Activists are petitioning against 45 planned digital billboards in Miami. The billboard company is not named (Miami Today)

by Genevieve Bowen. An organization of Miami’s downtown residents is petitioning the city to throw out a proposal that would see the skyline illuminated with 45 new digital billboards. Last week, concerned citizens urged the Miami City Commission to vote against changes to the zoning code that would allow for digital murals. […]

miamitodaynews.com
Wed, Aug 2, 2023 at 2:37 PM

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Intersection is Executing Lots of OOH Campaigns for Travel Category Advertisers (Billboard Insider)

Billboard Insider talked with Intersection CEO Chris Grosso about how an increase in travel ad spending is helping out of home. Looks to Billboard Insider like airports are becoming more crowded. Are you seeing any statistics that back this up? […]

billboardinsider.com
Wed, Aug 2, 2023 at 2:24 PM

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The latest examples of innovative OOH campaigns (DIGIDAY)

By Kimeko McCoy. Fortune cookies, the Sphere and more: How advertisers are taking OOH beyond billboards. As advertisers continue to look for ways to differentiate themselves in today’s ad landscape, bounded by a saturated digital marketplace, inflation and rising online ad costs, expect to see more creative approaches to OOH, advertisers say. […]

digiday.com
Tue, Aug 1, 2023 at 5:54 PM

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What are ingress protection (IP) ratings for AV devices? (AVIXA)

By Alan C. Brawn, Brawn Consulting Principal. In short, IP ratings allow for comparing sealing levels among different types of electrical enclosures. […]

avixa.org
Tue, Aug 1, 2023 at 5:47 PM

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Projection mapping show firm Lighthouse Immersive files for bankuptcy protection (16:9)

A Toronto company in the business of touring immersive indoor projection mapping shows has filed for Chapter 15 bankruptcy, a sign that perhaps there ... […]

sixteen-nine.net
Tue, Aug 1, 2023 at 5:44 PM

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Why your billboard ad isn’t working (Billboard Insider)

Wes Frick, Founder, Wes Frick Design Agency. The problem facing many billboard advertisers is that they tend to just stay “safe”. They have a very general message, with generic stock images, and a typical, expected billboard layout. […]

billboardinsider.com
Tue, Aug 1, 2023 at 5:13 PM

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Intersection wins exclusive advertising contract with Metrolink in Southern California, the third-largest rail system in the US

DOOH ad operator Intersection has signed an exclusive partnership with Southern California’s Metrolink, the nation’s third-largest rail system. Metrolink rail lines cut through some of Southern California’s most populous residential areas and desirable tourist locations in Los Angeles, Orange, Riverside, San Bernardino, Ventura, and San Diego counties. […]

Intersection
Tue, Aug 1, 2023 at 5:05 PM

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Richard Malton: digital out-of-home advertising – why fake it when you can make it? (More About Advertising)

Richard Malton is CMO of Ocean Outdoor. Sure, it might be a cheap, easy tactic to build buzz, but how justifiable is it to PR fake activations on someone else’s commercial real estate if the people behind it aren’t transparent about what they are really doing? […]

moreaboutadvertising.com
Tue, Aug 1, 2023 at 4:06 PM

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Color Blocks Frenetically Appear In This Public Generative Art Piece In Seoul (16:9)

Here’s a very different take from the shape-shifting, oozing generative art for video walls that Turkish-American artist Refik Anadol pioneered and influenced in countless ... […]

sixteen-nine.net
Tue, Aug 1, 2023 at 1:14 PM

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How Italy’s M-Cube Delivers Digital Signage In Luxury Retail Across 100+ Countries (16:9)

Italy’s M-Cube has quietly grown into one of the larger and more pervasive digital signage solutions providers on the planet – with deployments in ... […]

sixteen-nine.net
Tue, Aug 1, 2023 at 12:46 PM

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AVIXA Adds Digital Transformation Hall, Conference And Networking To InfoComm 2024 (16:9)

AVIXA, the trade association that puts on InfoComm and co-owns ISE, has done a partnership that will see an exhibit hall, dedicated conference, and ... […]

sixteen-nine.net
Tue, Aug 1, 2023 at 12:31 PM

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DPAA Opens Nominations for 2nd Annual Digital Out of Home Excellence (DOOH-E) Awards Powered by Quotient

Industry’s only people’s choice awards includes new CPG category and screening judges announced. […]

dpaaglobal.com
Tue, Aug 1, 2023 at 10:12 AM

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The benefits of including DOOH advertising in omnichannel campaigns for beauty and wellness brands (Broadsign)

Quinn Mason. Advertisers can amplify their omnichannel strategy by incorporating DOOH into their campaigns to drive product awareness, consideration, and brand engagement. 88% of U.S. […]

broadsign.com · Promoted content
Tue, Aug 1, 2023 at 12:10 AM

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WOO Global Market Index report forecasts global OOH revenue to exceed $40bn for the first time (World Out-of-Home)

By macro region, North America’s market share was lowest at 3.05 (although it remains the second biggest territory by revenue behind Asia), Europe 5.9%, Asia 7.2%, Australia/New Zealand 5.0%, Africa 12.5% and LATAM 5.5%. Digital continues to increase its share of the global market with $15bn, 37% of the total, forecast for 2023. […]

WOO
Mon, Jul 31, 2023 at 8:13 PM

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OOH audience measurement firm Route says its data points to a solid case for extending the time people have to cross the road (The Media Leader)

Euan Mackay, General Manager at Route Research. There are implications here for both safety and out-of-home advertising. And there are some fascinating out-of-home media issues at play here — and we at Route are well-placed to offer a perspective… because we already measure this sort of thing. […]

the-media-leader.com
Mon, Jul 31, 2023 at 4:44 PM

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