OOH audience measurement firm Route says its data points to a solid case for extending the time people have to cross the road (The Media Leader)

Euan Mackay, General Manager at Route Research. There are implications here for both safety and out-of-home advertising. And there are some fascinating out-of-home media issues at play here — and we at Route are well-placed to offer a perspective… because we already measure this sort of thing. […]