Welcome to the next segment in our monthly series, where we dive deep into various markets, providing valuable insights and expert advice drawn from our wide-ranging 30-year experience in the Out of Home advertising industry. In this issue, we’re focusing on the vibrant cityscape of Atlanta and the myriad OOH media options available to marketers. […]
Jim Wilson, CEO of Talon US. Audiences continue to shift away from linear TV, with large subsets of younger audiences now unreachable on traditional broadcast. In parallel, marketers are re-evaluating their digital and social media spending with IDFA privacy changes and cookie-based targeting going away. […]
Last week’s InfoComm in Orlando, Florida had just shy of 30,000 attendees, more than a third of them first-timers. When the show shut down ... […]
The Taiwan-based single-board computer maker AAEON has announced a teeny new micro PC it says is aimed at low-cost applications like digital signage, but ... […]
JCDecaux Norge AS has won an exclusive 6-year (plus a 2-year extension option) advertising contract with Sporveien Media AS – the company governing the advertising concessions for public transport in the greater Oslo region – with a population of over 1.3 million. The contract includes advertising rights on all buses, trams, and the Oslo metro – trains and stations. […]
Richard Rothfelder. The Legislature passed a couple of bills that, while probably not originally intended to directly affect the billboard industry, are very likely to do so. The first bill that could have an impact on the industry is HB 2127, which could invalidate certain local sign regulations that conflict with billboard owners’ rights afforded under the Texas Highway Beautification Act. […]
If you have been involved in the digital signage and DOOH sectors for many years, you’ll have made or heard observations and predictions that ... […]
Lucia Rabali, senior media planner at The MediaShop. Digital screens rely heavily on electricity for illumination and display, and during load shedding, DOOH becomes ineffective. This leads to limited brand visibility. […]
by Steve McClellan. The current programmatic media ecosystem is “rife with waste” to the tune of $13 billion and maybe as much $20 billion according to a new study by the Association of National Advertisers. The organization issued what it called a “first look” today of a more in-depth study that will be issued later this year. […]
ORLANDO – June 17, 2023 – InfoComm 2023 brought together the pro AV industry for a week on June 10-16 in Orlando, Florida. Total registrants for InfoComm 2023 reached 36,639. The show welcomed 29,325 verified attendees from 115 countries. […]
By Michael Kozlowski. Philips is very bullish about an electronic paper from E INK. They recently released the business monitor with an LCD screen and a secondary 13.3 E INK screen; they also have a dedicated 13.3-inch monitor. […]
This year’s winners as follows: WolfVision Cynap Videobar; Enado ProV6; Samsung OHB Outdoor Signage Display (24in, 46in, 55in) for the EV charging market; Audinate Dante AV-H; Jabra PanaCast 50 Video Bar System; Avocor L Series. […]
Bill Lodzinski, President and CEO of WV Outdoor received some good news recently. The city of Charleston, West Virginia approved a Bill that creates an opportunity to convert and/or build digital signs in the city on a very reasonable Cap & Replace basis. We reached out to Bill, to learn the details and got a terrific primer on how to work with local government. […]
By Wayne Cavadi, Systems Contractor News. It seems like not long ago, technology was all about the bells and whistles, and the product or solution that was packed with the most features and coolest look was the thing to have. Funny how quickly a pandemic changes things. […]
Inavate editors Hurrairah bin Sohail and Paul Milligan wrap up the second day of InfoComm 2023, focusing on software offerings, display products and the big surprises on the show floor. […]
