Forbes has caught up to a story Billboard Insider broke on July 28 about Artie Moreno and Ernie Garcia II buying into Clear Channel Outdoor. See Two of Arizona’s Richest Businessmen Team up on Billboard Bet. […]
German language content partner invidis is reporting today how the commuter trains in its home city of Munich will be upgraded in roughly five ... […]
by Andrew Wooden. Seven of these Swiss army knifes of digital street furniture were switched on today at sites across Newcastle including streets in Byker, Benton, Heaton and Haymarket, and BT is throwing in £7.5 million of outdoor advertising space to small businesses across the UK as part of the rollout of them across the rest of the country. […]
A new proposal would light up Miami's skyline by permitting up to 45 digital billboards, each measuring up to 10,000 square feet. Why it matters: Downtown residents, who formed a petition opposing the proposal, say the lights would ruin their quality of life and property values — and pose dangers during hurricanes. […]
Combined ad technologies consolidate multi-channel campaign transactions, making it easier to buy and execute DOOH ads alongside TV, display, native, video, and CTV ads. The collaboration makes Illumin a one-stop shop for cross-channel marketing by bringing premium global DOOH inventory to illumin for the first time, just as more advertisers are doubling down on a full-funnel approach. […]
Ella Sagar interviewed Phil Hall, Ocean Outdoor UK CEO. Ocean now has 43 full motion large format digital screens across 11 cities, reaching 120 million adults fortnightly, with additional full motion large format screens in three new cities on the horizon with a focus on those being DeepScreen compatible, as well as in a prime location. […]
A Japanese passenger railway has started testing a service that auto-translates conversations at customer information counters – enabling foreign travellers with little or no ... […]
You could argue that data from media owner JCDecaux that shows a dip and then recovery of out of home audience counts through the ... […]
Billboard Insider’s interview with Intersection CEO Chris Grosso. Dynamic creative: We did real time temperature updates last winter. We’ve done it’s 80 degrees in Barbados but it’s 35 degrees in New York. […]
The “Build it and they will come” approach to digital out of home ad networks borrows a famous line from the 1989 film Field ... […]
OUTFRONT Media operates premium digital out-of-home (DOOH) billboards in Canada across a wide range of venues from urban centers, to busy highways, to transit hubs, to neighborhoods, that reach people in the places they live, work and travel. […]
Do brands consider all OOH/DOOH formats when they plan their media spends or draw up their campaign plans? Or are large formats like billboards the only ones kept in view? Is there merit in working with AOR or with multiple agencies when planning and launching OOH/DOOH campaigns? […]
The widget displays real-time air quality information, including the current Air Quality Index (AQI), as well as the forecast for days ahead. You will be able to see the AQI for PM 2.5, PM 10, and Ozone. Particulate matter (PM) contains microscopic solids or liquid droplets that can be inhaled and cause serious health problems (EPA). […]
As cloud-based digital signage grows in popularity (in no small measure because of its flexibility and affordability), Google's footprint has been growing in the digital signage world thanks to Chrome OS Flex, a cloud-focused operating system designed to work across PCs of varying age and hardware specifications. […]
by Genevieve Bowen. An organization of Miami’s downtown residents is petitioning the city to throw out a proposal that would see the skyline illuminated with 45 new digital billboards. Last week, concerned citizens urged the Miami City Commission to vote against changes to the zoning code that would allow for digital murals. […]
