We computed the list based on total compensation in each company’s 2022 14A proxy statement. Three observations: Everyone except Reilly and Wells is down. Reilly should be paid more and the other CEOs should be paid less. […]
The retail media provider Cooler Screens, which has a lot of investor capital, equips POS refrigerated cabinets with display doors that show the product range as well as advertising. But consumers and, surprisingly, retail companies are increasingly resisting the big screens, while advertisers are enthusiastic about the retail media offering. […]
One of the more compelling interactive display solutions I’ve ever seen made me say Oh Wow! when I first saw it 10-plus years ago, ... […]
Here is another video from last week’s mixer in Orlando during InfoComm 2023, shot and uploaded by Hao Le of the Toronto interactive software ... […]
One important takeaway was the growing use of automation in the OOH space. Industry leaders highlighted the need to embrace technology and automate processes to make advertising operations more efficient. By using data, automation and machine learning, advertisers can make smarter decisions and run more successful campaigns. […]
by Andrew Golden. Consumer packaged goods (CPG) marketers have a tough job — addressing changes in consumer behavior, climbing inflation rates and an ever-growing number of competitors vying for shopper attention are just a few of their common challenges. In addition, the traditional buyer’s journey (see an ad, buy a product) is long gone. […]
Definition and Purpose of an Insertion Order. An insertion order is a legal document that outlines the agreement between an advertiser and a publisher for a specific advertising campaign. It serves as a contract for the purchase of advertising space, essentially guiding the publisher on how to distribute the ads. […]
This integration further expands Clear Channel’s programmatic service in the market as part of Clear Channel LaunchPAD, a pan-European advertising platform offering programmatic, automated, and direct buying channels. […]
An industry friend sent me a copy of the complaint filed with an Illinois court regarding the dispute between US chain drug giant Walgreens and Cooler Screens, the DOOH start-up that was retrofitting the store’s chiller sections with custom-made transparent LCD screens embedded in the doors. It’s a big freaking $200 million mess. […]
It was in my head as I briskly walked to beat the shuttle bus rider rush as Day 2 of InfoComm wound down that ... […]
Later this year, JOLT and TELUS will begin installing their network of EV charging stations across Canada which will include TELUS’ public Wi-Fi service. […]
One of the key suppliers of liquid crystal technology for flat panel display makers has pretty much confirmed what we all sort of know ... […]
Out of Home Creative Founder and Chief Creative Officer Melody Roberts. Embrace color and have fun with yellows, blues, reds, purples, and pinks. These are some of my favorites, as well as blurred gradient abstract backgrounds. […]
In 2023, the transit tracking application, TransSee, partnered with PATTISON to increase visibility and tracking of transit vehicles. Tracking the weekly movements of transit vehicles can be tricky but TransSee makes it easy with its GPS enabled tracking software. […]
Anna Bager, President and CEO of the Out of Home Advertising Association of America (OAAA). As brands, agencies and media companies work towards integrating and adapting to the latest emerging technologies, OOH has been evolving right alongside them. […]
