By Jason Pollock. Out-of-home (OOH) has emerged from the chaos of pandemic lockdown to continue its climb as one of the fastest-growing channels in the media industry. IPG Mediabrands’ MAGNA predicts a 5% lift to $1.1 billion for outdoor media in 2023, while GroupM’s mid-year forecast puts OOH with 9% growth in 2023. […]
By Alan C. Brawn, Brawn Consulting Principal. With InfoComm 2023 (and > 70 dvLED company exhibitors!) now in the rearview mirror, it is time to clear up what can only be called confusion or obfuscation about dvLED categories and names. […]
By Aaron Baar. MediaMath’s bankruptcy filing demonstrates the difficulties DSPs can have making money, particularly in a high-volume, low-margin programmatic world that demands differentiation. […]
My friends at the German consulting and publishing firm invidis just made my day a little easier by publishing a nice set of summary ... […]
McDonald’s and Burger King used ChatGPT to make billboards as brands rely more on artificial intelligence in out-of-home campaigns. McDonald’s and Burger King in Brazil were the first (and second) major brands to promote their use of ChatGPT to create billboards. […]
The campaign starts on July 6 to August 31, 2023, offers brands an immersive virtual world to engage international visitors and local travellers where they can enjoy different games at the corresponding booths with the power of Web3 ecosystem. The HKIA Metaverse, embracing the technology of Web3, will be constructed with three Metaverse Airport scenes. […]
Paris, 10th July 2023 – JCDecaux SE (Euronext Paris: DEC), under the liquidity contract entered into between JCDECAUX SE and Kepler Cheuvreux, the following resources appeared on the liquidity account on June 30th 2023: 68,945 shares € 4,086,870.40 Number of executions on buy side on semester: 5,696 Number of executions on sell side on semester: 5,729 Traded volume on buy side on semester: 948,896 shares for € 18,713,694.64 Traded volume on sell side on semester: 993,671 shares for € 19,670,412.02 As a reminder: the following resources appeared on the last half year statement on 31 December 2022 on the liquidity account: 113,720 shares € 3,073,241.83 Number of executions on buy side on semester: 4,156 Number of executions on sell side on semester: 4,536 Traded volume on buy side on semester: 882,904 shares for € 13,680,496.89 Traded volume on sell side on semester: 979,652 shares for € 15,426,123.35 the following resources appeared on the liquidity account when the activity started: 0 shares € 5,000,000.00 The implementation of this report is carried out in accordance with AMF Decision N°2021-01 of June 22nd, 2021 renewing the implementation of liquidity contracts for shares as an accepted market practice. […]
Outdoor Network has installed 12 generators to keep digital billboards running when the lights go out due to load shedding. They are currently keeping billboards illuminated in KwaZulu-Natal (Ballito, Pietermaritzburg and Durban); Johannesburg (Cresta); Bloemfontein; East London and Cape Town. […]
The best way to measure your out-of-home company’s efficiency is by its cash flow margin (e.g. EBIDTA/Revenues). EBIDTA is earnings before interest, depreciation, income taxes and amortization. […]
By Jonas Glad, Co-founder and CEO DoohClick. So much is being written around what people perceive to be “retail media”. So many terms, different definitions, pontifications and views. […]
The German interactive software firm Sensape has been marketing an AR-driven virtual selfies application for a while now, including this one with Bayern Munich, ... […]
The Miracle Mile Shops mall that’s part of the Planet Hollywood resort in Las Vegas is nearing the end of a much, much needed ... […]
The research firm Omdia has pushed out some information nuggets from a paywalled report about key themes observed last month at InfoComm in Orlando, ... […]
At the second MediaPost Digital Out of Home Insider Summit we bring the early adopters in to trade learnings, cases and insights about where DOOH fits into the media plan, how champions of the format are selling the idea to peers, and what ROAS brands are seeing here. […]
Aaron Poole, PML Group. Retail formats such as dPods, Adshel Live Retail, iVisions and DX Screens allow brands to extend their messaging along the entire path to purchase, and deploying dynamic content to contextually target consumers near points of purchase when their message means the most. […]
