Paul Wright, CEO, Signvalue. Generally speaking, the question of whether a sign owner should sell their sign with a lease, or an easement largely depends on the cash flow multiple that they will achieve on the sale of the sign. […]
Most of the projection mapping we’ve seen lately has to do with experiential attractions that use a lot of tech to deliver big visuals ... […]
Screens on gas pumps have been developed into an advertising medium, most notably by market leader GSTV, but now a manufacturer of fuel dispensers ... […]
Immersive marketing, another term for experiential marketing, has gained a lot of traction in the last few years as a way to reach audiences and convert customers successfully. By using technologies like virtual reality (VR), augmented reality (AR), and 3D design, this type of marketing aims to create transformative experiences that deeply engage the senses, emotions, and imagination of consumers. […]
The Digital Signage Federation has worked with the events company behind the new trade show Commercial Integrator Expo to deliver a full day of ... […]
Justin Cochrane tells Ella Sagar about Clear Channel Outdoor’s aim to become a US-only business, what would be the ‘right’ buyer for the UK operation, and how out-of-home needs to be more consistent with its message to advertisers. Justin Cochrane, Clear Channel UK & Europe CEO, describes himself as “probably the least likely person to get into media”. […]
Kevin Gephart. Follow the money: Lady Bird Johnson and her family owned a group of radio stations in Texas at the time who directly competed with billboard companies for local ad revenue, so she used her position to thwart competition. Now there is hopeful news from Burnsville, Minnesota (a Minneapolis suburb, population 63,943), a city who has long opposed billboards. […]
SignValue has prepared the following analysis of Link Media Outdoor’s 2nd Quarter 2023 financials. […]
Michael Karlik. The federal appeals court based in Denver ruled on Tuesday that Colorado's rules governing paid advertising along highways do not violate the First Amendment, as they do not discriminate based on the content of the billboards. […]
Here’s another example of a company that works outside the digital signage business finding its way into the industry to address evolving customer needs ... […]
I referenced the recent K-Display exhibition in Seoul and the product demos of the two biggest display manufacturers in Korea – Samsung and LG. ... […]
Quinn Mason. “How much does a billboard cost?” remains a common query among advertisers and entrepreneurs eager to explore this time-tested ad medium. […]
By Nadeen Ebrahim and Lianne Kolirin, CNN. A statement from the Iraqi Interior Ministry said the adult content was aired on a screen in Uqba bin Nafeh Square, a busy thoroughfare in central Baghdad. […]
Moorgate Capital Partners has analyzed out-of-home leverage and cost of debt trends thru March 2023. Weight average debt costs have increased at the public out of home companies due to a rise in interest rates. Lamar Advertising’s weighted average cost of debt increased from 4.8% at March 2023 to 5.0% at June 2023. […]
by Chris Pash. oOh!media is riding a surging outdoor media sector, with better results ahead from a series of contract wins. Statutory net profit after tax was up 6% to $6.4 million. […]
