Here’s a very different, and probably way less costly and involved demo of going at the idea of adding digital signage to chiller fridges. ... […]
Flashy, big dollar video walls and experiential installations at renovated airports tend to get the attention of industry writers and observers, and that makes ... […]
BELLEVUE, Wash., July 12, 2023 -- adPlanet Retail Media Group, that calls itself 'the largest grocery and retail digital out-of-home (DOOH) network,' is adding 17,000 additional DOOH screens throughout major retailers nationwide. […]
oOh!media has added the desirable Sydney Metro Martin Station precinct to its fast-expanding out-of-home advertising network, after winning the tender for the site. […]
By Kim Jae-heun. Samsung Electronics has started outdoor advertising at major landmarks around the world ahead of Galaxy Unpacked 2023: Join the flip side, the company said Tuesday. […]
The Canadian media firm Vertical City is expanding its core product – screens in elevators – into the much larger US market. The Edmonton ... […]
Basis Omnichannel DSP Provides Marketers with Access to Vistar Media’s Marketplace for DOOH Media; Encompasses Digital Billboards, Street Furniture, Transit, and Place-Based Displays. […]
CHICAGO, July 11, 2023 -- Basis Technologies, a provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has integrated with Place Exchange, a supply-side platform (SSP) for programmatic out-of-home (OOH) media. […]
Clear Channel Outdoor Pioneers Secure First-Party Data Collaboration for Brands to Activate Billboard Campaigns as Part of an Omni-Channel Strategy. […]
Jeff Hastings is stepping back from his longtime role as CEO of the media player firm BrightSign, but sticking with the company as co-CEO ... […]
Kayla Caticchio. The programmatic DOOH campaign was launched in collaboration with four major industry players: Precis Digital Agency, DV360 DSP, Broadsign SSP, and Clear Channel Sweden. Over three weeks, 1.9M+ ads were served across Clear Channel Sweden inventory in major cities Stockholm and Gothenburg, resulting in 5M+ total impressions. […]
I was amazed at a couple of recent trade shows to still see companies marketing an ad solution that involves screens that are attached ... […]
This is just sad – a major QSR chain using printed labels that staff evidently use to indicate out-of-stock menu items on the digital ... […]
The French CMS software firm Cenareo has acquired another French software firm EasyMovie, expanding its range of solutions to include video production capabilities aimed ... […]
Products 586 x 43” Hanging Double-Sided Displays Background Costa Coffee is the UK’s largest coffeehouse chain, and the second largest in the world, with over 2,500 stores throughout the UK. […]
