Sunday, September 24, 2023

DOOH network operator and tech provider Edison Interactive to use Airsqreen’s campaign verification software

Thursday, August 24, 2023

DENVER and NEW YORK, Aug. 24, 2023 — Edison Interactive and AirSqreen Inc. have entered a global strategic partnership, building client-accretive transparent reporting with AirSqreen’s real time campaign verification technology on Edison Interactive’s digital out of home (DOOH) and cross-device screens for Fortune 500 clientele.

The digital out-of-home market has few adapted technologies serving the critical transparencies needed to support growing client diligence towards KPI achievements based on third-party verification. The Edison Interactive-AirSqreen partnership aligns immutable real-time data capture and reporting on campaign delivery for Edison Interactive’s Fortune 500 partners.

According to Jeremy Straight, SVP Sales and Marketing of Edison Interactive, “We continue to see growth in the DOOH space from both an inventory and advertising perspective, and we are excited to partner with companies that are bringing useful tools to the marketplace. As a media owner in the DOOH vertical, we want to provide our advertisers with the tools they need to launch transparent and measurable media campaigns. AirSqreen’s technology gives our advertisers an unbiased, third-party option for this type of verification.”

Sharon Seidman Berdugo, Global President and Chief Business Officer of AirSqreen Inc. says “AirSqreen’s innovative technology lifts the current archaic campaign deployment proof of play in the DOOH sector from lagging static photos and excel spreadsheets to unbiased verified reporting, in real time, to brands and agencies. As AirSqreen has built a leadership position in the EMEA markets, we are confident our partnership with Edison Interactive will secure definitive footholds in the North American corridor.”

About Edison Interactive:
Edison Interactive is a leading out-of-home (OOH) content management system (CMS) for connected devices in golf cars, rental vehicles, hotel rooms and beyond. Focused on digitally transforming the customer experience, Edison is known for its vast network of premium displays, digital signage and infotainment solutions. The Edison platform delivers valuable back-end insights and management capabilities for businesses while providing end-users with meaningful content and features that can be monetized. With a predominantly Fortune 500 client base, including Verizon Wireless, Avis Budget Group and Yahoo!, EI was founded in 2016 and is headquartered in Denver, Colorado. For more, visit www.edisoninteractive.com.

About AirSqreen Inc.:
AirSqreen, Inc., a SaaS-based, innovative global technology company founded and incorporated in 2021, automates the digital out of home (DOOH) campaign-flight-workflow with transparent reporting efficiencies and efficacies. AirSqreen’s AirSignal Technology delivers integrated automation, accurate measurement and third-party campaign verification, for both programmatic and non-programmatic campaigns, in real time, to digital device screens agnostically. Currently working with Fortune 500 brands and agencies, it lifts the current archaic proof of reporting schematic to seamless integration, affording client-integration with content management systems (CMS) to capture and elevate KPI measurements. For more, visit www.airsqreen.com.

 

Published on Thursday, August 24, 2023 at 8:41 PM

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