This somehow seems both weird and logical – what will be the inaugural Latin American Audiovisual Summit is being organized for 2024, to be ... […]
We’ve asked OOH experts to share their top takeaways from this year’s Cannes Lions Festival of Creativity and dissect what it all means for the OOH industry. Editor’s Note: Quotes have been edited for brevity and clarity. […]
Nick Coston, SVP, Smartify Media. Maybe some companies don’t need all that upper management dictating how professionals should be selling when, in reality, they’ve hardly sold that product successfully. That’s another reason I’ve always been a proponent of sales managers and general managers having their own book of business. […]
Media Resources' innovative technology sets new standards for light control in LED displays. Toronto, Ontario – Media Resources, a manufacturer of LED displays, has expanded its patented SITELINE™ family with the introduction of Generation 3 technology. This technology improves light trespass mitigation in LED displays, which is important for the digital out-of-home (DOOH) industry. […]
Chris Szewczyk. That's great news. There will always be a market for mini PCs. […]
There were already a subset of specialty PC companies who were intending to continue building their versions of Intel’s small form factor NUC PC ... […]
The 17th edition of Outdoor Advertising Convention, the largest OOH event organised every year in India, will be conducted at Manekshaw Centre, Delhi Cantonment on July 28-29, 2023. […]
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That’s the lesson of Denny Weikhorst Equipment vs Tri State Outdoor. Insider’s take: When a lease expires, take your billboard down or it may be deemed to be part of the real estate. The landlord’s position was helped on this case by the fact that no consideration was paid to it for use of the billboard. […]
Big LED billboards across nine European cities are being used to celebrate 45 years since the original release if the iconic arcade game ... […]
By Neil Patel. Measuring performance in programmatic DOOH can be a hassle because there are no standardized reporting guidelines. You also don’t get the benefit of granular targeting that you’d find with other advertising techniques. […]
Out of Clear Channel's four business segments, southern Europe contributes the least and, after Capex, contributed no cash to the business. If you are wondering if 2022 was an aberration, here is a table for the last three years. While Insider thinks it makes sense for Clear Channel to sell all their European assets, starting with the sale of your weakest performing group is a very sound strategy. […]
Korbyt, a provider of digital signage and workplace experience software, has received a significant growth investment from Clearhaven Partners (“Clearhaven”), a dedicated software and technology-focused private equity firm based in Boston. […]
Seven advertisers have chosen QMS’ City of Sydney digital street furniture network for their campaigns: Visa, Xero, Elvis: A Musical Revolution, Visit Victoria, AHM Health Insurance, Aussie Broadband and FIFA itself. […]
The outdoor media specialist has signed a long term, out-of-home partnership (with attribution exclusivity) with Unpacked by Flybuys, the insights, data and measurement division of Flybuys. And oOh!’s evolved data suite will integrate transactional banking data insights through Westpac DataX, the banking group’s data insights and analytics offering. […]
