Lamar Advertising Co (NASDAQ:LAMR) stock soared to an all-time high, reaching a price level of $126.82, marking a significant milestone for the outdoor advertising company. This peak comes amidst a robust year for Lamar, which has seen its stock value surge by 47.89% over the past year. […]
IPA: Media landscape remains increasingly fragmented, OOH dominates cut through. By Tom West. “More media is being used concurrently rather than in isolation and attention is becoming more stretched as a commodity – fuelled by the ever-increasing smartphone take-up,” he explained. […]
by Balthasar Mayer. The Red Bull Racing Technology Campus in Milton Keynes, UK, is now equipped with a large 46.25 meter wide and 2.75 meter high LED wall. The wall is installed in the heart of the site, the MK-7. […]
After initial successes in the Gulf region and North America, Pickcel is now focusing on Europe. The CMS provider has already won well-known international customers such as Mercedes-Benz, Amazon, Decathlon, NEC and Uber. Pickcel sees itself as particularly well positioned to integrate digital signage with data platforms such as CRM, ERP or business intelligence. […]
Olivia Oshry, who currently serves as Vice President of Marketing, is being promoted to Senior Vice President, Marketing and Communications. Olivia assumes the role and joins the OAAA Executive Team effective October 1, 2024, and there are no plans to hire for the CMO role. […]
Omar Oakes, Editor, The Media Leader announced as speaker for DPAA Breakfast with Ad Leaders, September 17, Sanderson Hotel, London NEW YORK – September 11, 2024 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media announced today topics and speakers for the latest edition of its well-received Breakfast with Ad Leaders series, to be held in London on September 17, 8:30am to 10:30am. This is a members-only event. […]
Maybe it’s just the old ops guy in me, but I see installations like this impressive one in Melbourne, Australia, and feel relieved when ... […]
This is one of those somewhat transparent, super-thin foil displays mounted inside a big window for a restaurant, I think, in Seoul. It’s interesting ... […]
Following a competitive tendering process, TfL has selected two companies to manage one of the world's most valuable advertising estates. The new contracts will see Global continue to manage advertising on TfL's rail estate, which includes digital and traditional paper advertising sites on the Tube, London Overground, and Elizabeth line. […]
SignValue’s Take: No international synergies, low margins and management distractions (e.g. spending 20% of your time in a meeting talking about 2% of EBIDTA). Selling the international assets is a great move. […]
Costco Wholesale Corp. and Premier Retail Networks (PRN) have extended a multi-year agreement providing Costco’s in-store media network and content strategy, including a new dedicated 3D content channel to support Costco’s 3D consumer electronics education initiatives. […]
By Kalila Welch - Senior Journalist. Out-of-home firm oOh!media is hoping to scoop up mid and smaller sized retailers and sell their media assets on network and off, as well as set up in-store screen networks. Now it just needs a local client to land amid heightening competition. […]
Kayla Caticchio. Once limited to estimated impressions and ad plays, campaign analytics have expanded to offer more comprehensive insights into performance. Additionally, enhanced OOH measurement and attribution capabilities enable advertisers to gather privacy-compliant data to extend their reach beyond physical screens to target audiences across multiple platforms. […]
Questex’s LDI And DSE Keynote: Artist & Designer Craig Winslow Discusses Playfulness In Tech-Driven Experiences Winslow will explore how a playful approach can spark creativity and drive innovation, keeping the human spirit at the heart of digital experiences New York, NY – September 10, 2024 – Questex’s co-located Live Design International (LDI), which unites the global entertainment design and technology communities, and Digital Signage Experience (DSE), the ultimate gathering of digital signage experts, today announces Craig Winslow will present the keynote “Illuminating Creativity: Infusing Playfulness in Tech-Driven Experiences. […]
Companies can submit their projects in a total of 24 categories. In addition, there are Gold categories for Outstanding Individuals, Outstanding Companies and the overall Grand Prix, so that every aspect of the industry is covered. A full list of the awards can be found on the awards website. […]
