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How in-store retail media can create a powerful flywheel effect (DPAA)

Andrew Lipsman, independent analyst and consultant at Media, Ads + Commerce. When Jeff Bezos famously sketched out Amazon’s retail flywheel—which looked something like the graphic below—it set the foundation for one of the most incredible runs of self-perpetuating value creation that’s ever occurred in business. […]

mediaadsandcommerce.substack.com
Thu, Nov 7, 2024 at 9:35 AM

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ISE Expecting Upcoming 2025 Show To Be 20% Larger Than This Year: Show Director (16:9)

German language content partner Invidis had a sit-down recently with Mike Blackman, the Managing Director of Integrated Systems Events, to advance the giant ISE ... […]

sixteen-nine.net
Thu, Nov 7, 2024 at 8:07 AM

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South Korea is planning three new DooH districts similar to New York’s Times Square (Invidis)

In one of these areas, Samsung is constructing a massive 8K screen—a scale that Europe can only dream of. Samsung is installing a new mega digital-out-of-home (DooH) screen in Seoul, South Korea’s capital. […]

invidis.com
Wed, Nov 6, 2024 at 3:25 PM

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Food store chain Save a Lot plots in-store retail media rollout across 900 locations (Retail Touch Points)

By Alicia Esposito. Save A Lot is partnering with Retail Fluent Media Network (RFMN) to bring Digital Window Signs to stores, including 750 independently owned and operated locations across 32 U.S. states. […]

retailtouchpoints.com
Wed, Nov 6, 2024 at 3:23 PM

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Lufthansa/LG-backed in-cabin digital display solution for commercial jets permanently grounded (16:9)

Started in 2019 by Lufthansa Technik and LG Electronics, Aerq’s cabin concept was based on LG OLEDs at seatbacks and a series of larger OLED-based digital signs positioned at the entrance door and around cabins. The Aerena met technical and customer satisfaction hurdles, and was installed as a demo on an Airbus A320 in the fleet of Lufthansa subsidiary Discovery Airlines. […]

sixteen-nine.net
Wed, Nov 6, 2024 at 3:22 PM

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The DSE: Time to Know and Time to Grow

By Alan C. Brawn CTSW, DSCE, DSDE. DSNE, DCME, DSSP, ISF-C Complacency is comfort in who we are, where we are, and what we know. […]

Editorial · Promoted content
Wed, Nov 6, 2024 at 3:20 PM

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WOO President Tom Goddard: Europe’s OOH ad revenue has overtaken the US

Europe has overtaken the US for the first time, according to WOO figures, with China still the market leader and APAC as a whole accounting for about half of global adspend. Digitisation is driving Out of Home growth, especially in Europe, World Out of Home Organization President Tom Goddard said at the WOO Europe forum, held in Milan this week. […]

Editorial · Promoted content
Wed, Nov 6, 2024 at 2:49 PM

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Global OOH Media Body Says Digital Screens Drive 40% Of Revenue While Only 10% Of Installed Base (16:9)

The head of the World Out of Home Organization says OOH advertising growth, especially in Europe, is the being driven by digital screens, with ... […]

sixteen-nine.net
Wed, Nov 6, 2024 at 7:17 AM

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DSE Announced Finalists For Its Dizzie Awards Next Month In Vegas (16:9)

The finalists for the 2024 Digital Signage Experience (DIZZIE) Awards coming up in just a few weeks in Las Vegas have been announced, with ... […]

sixteen-nine.net
Wed, Nov 6, 2024 at 7:01 AM

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The AV Awards 2024: the official photographer’s gallery (AVInteractive)

What a night it was with so many moments worth capturing. See below for a selection from the official photographer’s view of the proceedings. […]

avinteractive.com
Wed, Nov 6, 2024 at 12:10 AM

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DDX Asia: The Digital Display Experience Show – February 20–21, 2025 Mumbai, India

Launched in 2023, DDX Asia, the Expo brings together suppliers and buyers of digital solutions that power the retail and OOH environments. In its first edition DDX Asia drew 1500+ visitors. Encouraged by the response, the show is all set for its second edition to be held on February 20th and 21st, 2025, at Hall No 5, Nesco Exhibition Centre Goregaon Mumbai India. […]

ddxasia.events · Promoted content
Wed, Nov 6, 2024 at 12:10 AM

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OOH Day in LA by OAAA: Wednesday, November 20, 2024

During this event, you'll discover the latest industry insights, forge meaningful connections, and elevate your marketing strategies against the backdrop of LA's energy and creativity. Whether you’re a marketing maven, agency leader, industry insider, or simply curious about the OOH landscape and based in the Los Angeles area, this event is your all-access pass. […]

oaaa.swoogo.com · Promoted content
Wed, Nov 6, 2024 at 12:10 AM

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Quick Future Display Observations From Recent Travels, Inc. Color E Paper, MicroLED and Reflective LCD (16:9)

There are piles of interviews to write up and photos to sort through and edit from a bunch of recent travels to the US ... […]

sixteen-nine.net
Tue, Nov 5, 2024 at 7:55 PM

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ISE 2025 will have a larger digital signage presence and a new retail tech section (Invidis)

Exclusive interview with Managing Director of ISE Mike Blackman. Not only has digital signage moved to a new hall – Hall 4 – but there are also premium events as part of the extensive content programme, first and foremost the DSS ISE joint venture with invidis. […]

invidis.com
Tue, Nov 5, 2024 at 7:52 PM

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How fake OOH ads affect the real OOH ad market in Southeast Asia (Marketing-Interactive)

Camillia Dass, Deputy Editor - Southeast Asia. Traditional OOH has been going through an interesting period in the last decade or so and getting consumers to look away from their mobile phone has become increasingly difficult especially in a market such as Singapore where connectivity is quite superior, according to Mark Teal, chief marketing officer at VCCP Singapore. […]

marketing-interactive.com
Tue, Nov 5, 2024 at 7:48 PM

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