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Clear Channel Outdoor Secures 10-Year Contract with City of Austin to Remaster Advertising and Sponsorship Opportunities at Austin-Bergstrom International Airport (AUS)

New York, NY — Clear Channel Outdoor, Airports Division, the Americas-based airports business of Clear Channel Outdoor Holdings, Inc. (NYSE: CCO), has signed a new 10-year contract with Austin-Bergstrom International Airport (AUS). […]

Clear Channel Outdoor
Wed, Jul 26, 2023 at 10:37 PM

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OOH valuation expert says having a perpetual easement is better than having a billboard lease (Billboard Insider)

Paul Wright, appraisal and valuation expert. The lack of a lease expense, which is often a billboard owner’s biggest operating expense, increases cash flow and results in a higher value. In addition, the lower risk of termination and fewer conflicts with landowners is more attractive to billboard buyers, so they will usually pay a higher price for billboards with a perpetual easement. […]

billboardinsider.com
Wed, Jul 26, 2023 at 5:21 PM

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Unilumin Metasight LEDs, As Shown at InfoComm 2023 (Commercial Integrator)

Unilumin Group, the Shenzhen, China-based manufacturer of LED products and solutions attended InfoComm 2023, alongside its subsidiary LAMPRO, from June14 to 16 in Orlando, Fla.  A number of its Metasight LED series products and solutions were on display. […]

commercialintegrator.com
Wed, Jul 26, 2023 at 2:04 PM

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Another Robotic LED DOOH Display Surfaces – Shape-Shifting In Seoul (16:9)

A vendor has passed along a link to a video showing its robotic LED DOOH billboard operating in Seoul, with the assertion that the ... […]

sixteen-nine.net
Wed, Jul 26, 2023 at 7:46 AM

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Hivestack releases Nielsen-backed programmatic digital out-of-home (DOOH) impression measurement solution, providing increased quality of inventory data for emerging markets across APAC

TAIPEI, TAIWAN, MONTREAL, CANADA - Hivestack, the independent programmatic DOOH ad tech company has released a verified impression multiplier solution for digital out of home (DOOH) in select regions across APAC. […]

hivestack.com · Promoted content
Wed, Jul 26, 2023 at 12:11 AM

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Sydney-based firm Thorndyke says it can now verify delivery of programmatic DOOH campaigns (AdNews)

Thorndyke, the preferred OOH verification vendor for Publicis, Dentsu & Cartology, has launched its verification solution for programmatic DOOH, a platform that verifies both direct and programmatic DOOH campaigns under the same campaign. Key features include real-time ad verification, campaign performance insights and third party measurement. […]

adnews.com.au
Tue, Jul 25, 2023 at 10:48 PM

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Purchasing an easement of land ownership increases your billboard’s value (Billboard Insider)

Billboard Insider’s take: A portion of the value of an easement or land ownership is automatically included in 8-12 times billboard cashflow multiple. If you own an easement or title to land under a billboard you have no lease costs on the billboard so the billboard cashflow multiple will capture part of the value of the easement. Take this example. […]

billboardinsider.com
Tue, Jul 25, 2023 at 10:05 PM

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Out of Home trade body OAAA appoints Julie Thompson as a new marketing chief, promotes Kate Scanlan and Jeff Jan

The Out of Home Advertising Association of America (OAAA), has appointed Julie Thompson as Executive Vice President and Chief Marketing Officer. She will report to OAAA President & CEO Anna Bager. […]

OAAA
Tue, Jul 25, 2023 at 4:51 PM

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Sony’s New Pro BRAVIA Displays (Commercial Integrator)

During InfoComm 2023, Commercial Integrator caught up with Sony for an exclusive booth tour of their new Pro BRAVIA displays. In this tour, Mark Bonifacio, director, business management, Professional Display Solutions, Sony, walks us through all the new BRAVIA displays that the company has released. […]

commercialintegrator.com
Tue, Jul 25, 2023 at 4:50 PM

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How programmatic digital out-of-home (DOOH) campaigns can target seasonal travelers using dynamic creative optimization (Hivestack)

Traditionally, advertisers would use local out of home (OOH) environments to reach potential travelers and tourists before they depart. Now with DOOH innovation and programmatic technology, buyers can unlock unique opportunities to reach and engage with audiences in a more contextually relevant way throughout their journey and even at their destination. […]

hivestack.com
Tue, Jul 25, 2023 at 3:56 PM

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Vistar Media’s new feature enables automatic inclusion of nearest business location details into DOOH ads

Vistar Media, a provider of programmatic technology for digital out-of-home (DOOH), has launched their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. […]

Vistar Media · Promoted content
Tue, Jul 25, 2023 at 12:10 AM

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After a rough few years, out-of-home advertising is back (Marketing Brew)

By Alyssa Meyers, Reporter at Morning Brew. As summer roadtrippers likely know, out-of-home advertising is alive and well—or at least alive. The “well” part is up for debate. […]

marketingbrew.com
Mon, Jul 24, 2023 at 10:25 PM

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Agency creative professionals reveal what makes an effective out-of-home ad (LBBonline)

“If it doesn’t work at a glance, it doesn’t work at all.” The sentiment by VMLY&R’s executive creative directors Justin Ebert and Niraj Zaveri is pretty indicative of OOH (out of home) advertising and the impact it has to have for an audience to engage with it effectively. […]

lbbonline.com
Mon, Jul 24, 2023 at 10:14 PM

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Resene uses dynamic creative optimization content in its DOOH campaign in New Zealand, tied to the 2023 FIFA Women’s World Cup (Campaign Brief)

LUMO has layered in a Dynamic Creative Optimisation (DCO) solution, with 28 local games and the win/loss/draw scenarios having been developed by LUMO’s in-house creative teams and OOH creative and software company, Latch. […]

campaignbrief.co.nz
Mon, Jul 24, 2023 at 9:52 PM

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The World Out of Home Organization is to hold its second APAC Regional Forum in Bali, Indonesia, November 1-3, 2023

The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia, in October 2022. WOO President Tom Goddard says: "Our Kuala Lumpur APAC Forum was an even bigger success than we expected and there has been huge support for another event in an incredibly dynamic region, vital to the development of Out of Home globally. We will be announcing further details shortly. […]

World Out of Home
Mon, Jul 24, 2023 at 9:50 PM

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