Raw Feed & Search

Sweden-based digital signage SaaS provider Zeta Display acquires Austrian digital signage integrator Peakmedia

Malmö - ZetaDisplay AB (publ) acquires Peakmedia digital signage GmbH, an Austrian digital signage integrator. The acquisition is a step for ZetaDisplay towards further strengthening its market presence in the DACH region and Europe. The deal will be accretive to EBITDA and will be funded through the Group’s existing debt facilities. […]

Zeta Display
Tue, Sep 19, 2023 at 8:22 PM

Permalink

On-boat static and digital billboard businesses are consolidating, upgrading ad inventory

Seattle, WA — [September 19, 2023] — Ballyhoo Media and Pivot Media Ventures, providers of waterway media advertising, have signed a deal with Trans4Media (T4), a transit advertising operator in Seattle, Washington. As a result, Ballyhoo Media and Pivot Media Ventures become the sole local and national sales representatives for Trans4Media. […]

Ballyhoo Media
Tue, Sep 19, 2023 at 8:20 PM

Permalink

Independent Billboard Operators’ trade body to hold its conference October 4th-6th, 2023 in Indianapolis, but it’s for members only (Billboard Insider)

The Fall IBO (Independent Billboard Operators) Conference. Location: Hyatt Regency Indianapolis. Agenda highlights: Billboard Insider Panel Discussion: Dive into the industry’s latest trends and insights with an engaging panel discussion hosted by Billboard Insider. […]

billboardinsider.com · Promoted content
Tue, Sep 19, 2023 at 7:06 PM

Permalink

How billboard owners fight rust (Billboard Insider)

Greg Hicks, President of Hicks Outdoor: Rust is a major problem. Traditional painting in my opinion is not a long term solution. We have been testing new rust conversion products that don’t require a painted top coat. […]

billboardinsider.com
Tue, Sep 19, 2023 at 6:36 PM

Permalink

Free creative for billboards to support reconstruction of Maui (Billboard Insider)

To help support the cause on available DOOH space, download 1400×400 and 1000×500 files here. […]

billboardinsider.com
Tue, Sep 19, 2023 at 6:22 PM

Permalink

Leading Women in Digital Media Honored at DPAA Global Summit on October 10, 2023 in New York

Association’s Women’s Empowerment Series Inaugural Awards Recipients Announced   NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. […]

dpaaglobal.com · Promoted content
Tue, Sep 19, 2023 at 10:45 AM

Permalink

Capital of Uzbekistan reports nearly 3,000 cases of unauthorized outdoor advertising installations (Daryo)

2,984 facilities in Tashkent alone were illicitly placed, and 3,082 advertising and information facilities were installed without proper permits throughout Uzbekistan. Of the 16,832 outdoor advertisements in the country, 11,144 (66%) were located in Tashkent, and 6,004 did not comply with regulations. […]

daryo.uz
Tue, Sep 19, 2023 at 12:10 AM

Permalink

Magna Boosts U.S. Ad Outlook For 2023, 2024; OOH to grow 4.2% in 2023 and 5.2% in 2024 (MediaPost)

by Joe Mandese. “Six months ago, the media industry was bracing for recession," noted Magna Executive Vice President of Global Marketing Intelligence Vincent Létang, adding, "but advertisers kept calm and continued to support their brands and sales through media investment. […]

mediapost.com
Mon, Sep 18, 2023 at 11:25 PM

Permalink

UK outdoor advertising recovery is led by DOOH, which now has 63% of market share (Print Week)

Dominic Bernard. The OOH advertising sector’s buoyant recovery from Covid – now trading at just 3% below 2019 levels – has exacerbated the divide between digital and print providers, according to fresh data. […]

printweek.com
Mon, Sep 18, 2023 at 11:22 PM

Permalink

IAB Australia offers ‘Foundations of Programmatic DOOH Buying’ training program free of charge (AdNews)

Foundations of Programmatic DOOH Buying module is available now, free of charge to all in the industry. The Foundations of Programmatic DOOH Buying module will include know-how on trading methods, audience targeting, measurement, brand impact and a wide range of local case studies. […]

adnews.com.au
Mon, Sep 18, 2023 at 11:20 PM

Permalink

Opportunities for OOH advertising as Gen Z will be traveling for longer and spending more this holiday season: Harris Poll Research

Air Travel Expected to See a Healthy Boost This Holiday Season According to Latest OAAA-Harris Poll Research. WASHINGTON, Sept. […]

OAAA
Mon, Sep 18, 2023 at 10:53 PM

Permalink

Steer Clear of this out-of-home fraud by “Clear Channel Outdoor Asia Corp” (Billboard Insider)

The Philippine Securities and Exchange commission has issued a warning that a fraudulent company named Clear Channel Outdoor Asia Corp is attempting to solicit investments even though it is not related to or affiliated with Clear Channel Outdoor Holdings, the public US based out of home company. […]

billboardinsider.com
Mon, Sep 18, 2023 at 6:30 PM

Permalink

How TierOne Media protects its billboard structures from weather effects (Billboard Insider)

  Jesse London, President, TierOne Media. We have inventory on the Gulf, and as with the Atlantic the salt content is very high. We get rust and need to stay aggressive. […]

billboardinsider.com
Mon, Sep 18, 2023 at 6:27 PM

Permalink

UK OOH market: VW motorway ads activate by scanning cars’ number plates (The Media Leader)

Ella Sagar. I-media, the motorway service out-of-home advertising specialist, has launched ad campaigns for four motor brands using Automated Number Plate Recognition (ANPR) to trigger dynamic digital ads in real-time. The campaigns for Peugeot-Citroen, Volkswagen, Toyota and Lexus use real-time data to target specific drivers of a competitive set of car brands. […]

the-media-leader.com
Mon, Sep 18, 2023 at 5:28 PM

Permalink

People Are Spending Like Crazy, But the Ad Market is Flat? (Nick Coston)

by Nick Coston, OOH, DOOH, pDOOH Professional. When some key OOH media execs were dismissed from their jobs recently, it was subtly alarming that Outfront CEO Jeremy Male told Billboard Insider, “It would be very hard to describe the ad market as robust.” Entire DOOH departments at big firms such as The Trade Desk, Yahoo, Ubimo, and Catalina USA, to mention a few, are gone. […]

nickcoston.substack.com
Sun, Sep 17, 2023 at 12:13 AM

Permalink