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Monday, September 16 Mon, Sep 16

Sunday, September 15 Sun, Sep 15

T-Mobile’s Kevin McGurn: “The measurement is fully broken”; T-Moblile launches a retail media network (The Current)

Kevin McGurn, T-Mobile’s VP and head of sales, marketing and distribution. We wanted to first and foremost connect our own screens in 12,000 stores that are all around the United States for T-Mobile and Metro. But the fact is, there are very few standards today as the media landscape is fragmented, starting with television and into every other line item on a plan. […]

thecurrent.com
Sun, Sep 15 at 3:37 PM

Friday, September 13 Fri, Sep 13

Thursday, September 12 Thu, Sep 12

Despite retail media’s growth, in-store measurement is still playing catchup (DIGIDAY)

By Michael Bürgi. With retail media networks continuing to attract a significant increase in media dollars from endemic advertisers — one estimate from eMarketer puts omnichannel retail media spend in 2024 at just under $60 billion — there’s one part of the business that’s been almost overlooked. Ironically, it’s the part of the business that’s been around longest: in-store media. […]

digiday.com
Thu, Sep 12 at 5:15 PM

Super-thin foil LED display turns Seoul restaurant window into billboard (16:9)

It’s interesting because it gives a business an opportunity to market at near-billboard scale, but without anywhere near the capital cost and complication of a conventional outdoor LED. The perforated material that holds the teeny LEDS is not invisible, as is often suggested by vendors, but it’s quite good in terms of still allowing people inside the building to see out. […]

sixteen-nine.net
Thu, Sep 12 at 4:38 PM

Daktronics is investing in software that runs its digital billboards (Billboard Insider)

Collin Huber, Market Manager – Out of Home Advertising, Daktronics. Our Venus Control Suite software, developed for the OOH industry, comes with our exclusive scheduling model to help users maximize their digital billboard revenue. Based on user feedback, our developers continually look for ways to improve functionality and user experience across all our software platforms. […]

billboardinsider.com
Thu, Sep 12 at 4:20 PM

Unclear contract termination language may cost you a lot (Billboard Insider)

Billboard Insider’s take: This case illustrates the importance of clear contract termination language. If the Agreement had said that the agreement could only be terminated in writing, maybe the court dispute could have been avoided. The case also illustrates why your ad contract needs to say that any delay in posting an ad will be made up by days added to the end of the contract. […]

billboardinsider.com
Thu, Sep 12 at 4:16 PM

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