Advertisers can now optimize OOH placements through the new billups Analytics™ Attention Dashboard and creative optimization features NEW YORK, October 2, 2024 – billups, the independent Out-of-Home (OOH) managed services agency, today announced the launch of contextual and creative attention metrics for OOH media. […]
By Anthony Vargas. For now, Billups is only measuring inventory on a client-by-client basis. Clients send in their OOH media plan, and Billups evaluates the displays they plan to buy. […]
There are a few reasons why advertisers don’t use Out-Of-Home media – and all of them are wrong. But before we dissect these reasons, let’s take a quick look at the underlying decision-making process and how that influences the choice to include OOH or not. It’s the question of logic vs emotion. […]
NEW YORK – September 24, 2024 – Back To The Future The Musical will perform at the Video Everywhere Summit on October 15 at Pier 60 in Chelsea Piers. For more information on the DPAA Global Summit and to get passes click here. The multi-award-winning Back to the Future The Musical is a high-voltage comedy. […]
The Outdoor Advertising Association of America represents and guides the interests and activities of some 850 member organizations across the US, including the biggest ... […]
We find this transaction interesting because RSA was owned by American Tower. Maybe the billboards-are-just-like-towers experiment was a failure. Maybe there weren’t enough opportunities to put antennas on billboards. […]
by Antonia Hamberger. After the French soccer star initially promoted Loewe as a brand ambassador, he has now acquired a 10% stake in the company. Kylian Mbappé, the 25-year-old Real Madrid star, has become a shareholder in the Franconian TV manufacturer Loewe. […]
By Joe Mandese. Independent out-of-home media-buying agency Billups this morning unveiled its own new “quantifiable” attention metrics of both conventional and digital out-of-home media ads. […]
By Victoria McNally, Associate Editor. Lyft’s media network has grown a lot in two years. After launching in 2022 with in-car placements on tablets and out-of-home inventory on bike stations, Lyft rolled out in-app advertising, including display and video, last year. […]
JCDecaux's majority-owned subsidiary JCDecaux Top Media SA has acquired from its founders 70% of IMC, a leading OOH company in Central America and the number one outdoor advertising company in Costa Rica. […]
The Moscow Times is an "undesirable" organization in Russia. Wildberries has successfully merged with the outdoor advertising firm Russ Group, CEO Tatyana Kim announced Tuesday, following a bitter feud with her co-founder and ex-husband. Wildberries and Russ Group initially revealed plans to merge in June, creating a new digital trading platform called RWB. […]
by Florian Rotberg. Argentina is in the midst of an economic crisis – making effective campaigns all the more important. Publicis and Taggify are launching the new Peugeot 2008 SUV with a programmatic DooH campaign on ten synchronized screens in Buenos Aires’ most famous square. […]
Charlie Callari. For an out-of-home (OOH) sales rep, the holiday season presents a valuable opportunity to connect with clients and boost their sales. However, it’s essential to stand out amidst the flood of holiday campaigns by creating messages that speak to trends and consumer behaviors of the holiday season. […]
Tony Hull. YESCO Financial Solutions. Independent billboard operators choose YESCO Financial Solutions because we’re fast, flexible and offer thoughtful terms. […]
Well this is intriguing … Amazon has started marketing a lean version of its Fire TV HDMI sticks with the digital signage market in ... […]
