VIOOH partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, Australia, Spain, Germany, and France to learn about the current state of the nation of programmatic DOOH advertising. […]
Samsung Electronics America has signed a deal with US grocery chain Hy-Vee’s retail media network RedMedia to provide dynamic in-store content across a network of 10,000 commercial displays. The supermarket chain will be one of the first businesses to deploy the cloud-based Samsung VXT content management system (CMS) for digital signage. […]
NEW YORK--Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. […]
I really like split-flap and flip-disc mechanical displays – updated versions of the chattering signs at rail stations and airports that show key passenger ... […]
52% of Billboard Insider readers say that they do. 41% of Billboard Insider readers don’t. 7% of Billboard Insider readers don’t take credit cards in payment of out of home ad contracts. […]
Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung VXT Content Management System (CMS) for digital signage. The cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure their Samsung display network in real time. […]
Quebecor's Out-of-Home division took top honours in the "Street Level/Transit/Transportation", "Best Innovation Out of Home" and "Best in show" categories. Driven by a playful and innovative concept, the transit shelter turned into a wind machine campaign for Scotiabank and Scene+ took top honors in the " Street Level/Transit/Transportation " category, as well as winning "Best in show". […]
In this whitepaper, VIOOH and DSP, Yahoo analyze the growth of the programmatic digital out-of-home (prDOOH) in recent years. There is no doubt that advertisers have become increasingly accustomed to agility in campaign strategy and execution, but this was historically the reserve of digital campaigns. […]
Brandt Hastings is the president and CEO of Volta, a member of the Shell Group, where he leads the company’s dual EV charging and digital media network in North America. Remember that in-store audiences are still 70% larger than digital retail media audiences, per data from Placer.ai and Comscore Media Metrix Multi-Platform. […]
Latest total solutions strategy advances see Sian Rees – the mastermind behind the PPDS Wave management platform and ProStore ecosystem – join the Business Development team in the newly created position of Business Development Director Wave and Software Partnerships, with experienced Software Director, Siddarth Gopal, heading up the new PPDS Software Development Team. […]
7:15 AM: Registration and Breakfast. […]
Australian adtech firm Veridooh will track, measure and verify campaigns run on UK digital out-of-home (DOOH) media owner Smart Outdoor. Smart Outdoor, has large and small formats across the UK, launched in 2019. The announcement did not disclose the number of DOOH screens operated by Smart Outdoor. […]
The in-store digital screen network will feature state-of-the-art panels in all The Warehouse and Noel Leeming Stores, with 120 screens live in time for the Black Friday and Christmas trading season. By mid-2024, more than 330 freestanding and window screens will be installed across all stores, as well as connecting existing screens into the new proposition. […]
ADA Compliance for Digital Signage; Audio in Digital Signage; Basics of Installation; Beyond Touch; Choosing a Display; Choosing a Partner; Cloud vs. […]
Aaron Poole, marketing executive, PML Group. Our latest iQ research conducted by Ipsos indicates that over four fifths of Irish people plan to visit either a shopping centre or supermarket in December while two thirds will make their way down the local high street. […]
