Interview with Kevin Gephart. "There’s tension between keeping your reps hungry and not setting the threshold so high it’s demotivating." Kevin, how do you adjust a compensation plan for someone’s current book of business versus additional business? […]
BROOKINGS, S.D., Sept. 06, 2023 -- Daktronics, Inc. (NASDAQ - DAKT) reported results for its fiscal 2024 first quarter which ended July 29, 2023. […]
MOVE (Measurement of Outdoor Visibility and Exposure) is calling for expressions of interest (EOI) from data research organisations and/or media data software vendors currently serving (or having an interest in serving) Out of Home (OOH) advertisers, their agencies and/or OOH contractors, for the purpose of integrating MOVE data into their own products and software. […]
My friends and content partners at the German firm invidis have started pushing videos from the excellent digital signage summit it ran in Munich ... […]
Omar Oakes, editor-in-chief of The Media Leader. “We will soon need rules in place for fake ads, just like we did for paid influencer campaigns,” said Spark Foundry’s chief strategy and innovation officer Marcos Angelides. Indeed, as we reported at the time, the Advertising Standards Authority has no remit to investigate Gymbox because there is no ad to investigate. […]
Jack Benjamin. TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. The splash in OOH and DOOH advertising comes at the loss of magazines, which have dropped out of consumers’ top five preferred mediums. […]
By Lindsay Rittenhouse. U.S. ad industry revenue is expected to jump 5% to $363 billion in 2023, and rise another 4.3% in 2024, excluding political advertising spend, according to a report from industry analyst Brian Wieser. […]
Billboard Insider’s take: Expect to see more deals like this in urban areas. Metro and Los Angeles get much needed funds to spend on transportation projects. The 3:1 takedown ratio is reasonable and will result in a net revenue gain for the out of home companies while allowing Los Angeles to reduce the number of signs. […]
One of the knocks, historically, with color e-paper has been how a filter was added to the hardware layers that make up a display, ... […]
NEW YORK, Sept. 06, 2023 -- Vistar Media, the provider of programmatic technology for digital out-of-home (DOOH), has launched its new retail media targeting solution, providing marketers with the ability to easily activate campaigns across DOOH screens in major retailers, at scale, through a single deal ID. […]
by Richard Whitman, Columnist. Lamar and Vistar have worked together for a decade. Vistar helped develop Lamar’s OOH programmatic capabilities and Lamar in turn took a minority stake in the company two years ago with a $30 million Series B funding investment that also gave it a seat on Vistar’s board. […]
Broadway to once again take center stage during OOH New York NEW YORK – September 6, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today and its growing role in the omnichannel mix, announced today that A Beautiful Noise: The Neil Diamond Musical will open this year’s Global Summit on October 10 at Pier 60 in Chelsea Piers. […]
Paris, September 5th, 2023 – JCDecaux SE (Euronext Paris: DEC), the outdoor advertising company worldwide, announces that following two different competitive tenders, it has won the bus shelter contract of Toulouse Métropole (population: 796,203) and the street furniture contract of the City of Toulouse (population: 471,941), the fourth largest city in France and the capital of the Occitanie region. […]
As direct-to-consumer brands compete for shelf space at physical stores, many are now advertising in physical spaces, too. By Phoebe Bain. Direct-to-consumer brands are on the hunt for the best brand awareness strategies as they gain distribution in physical stores. […]
Marnie Christine Cody, Hamlin|Cody Law Firm. From my perspective, a billboard easement is unlike most easements. There’s a lot more to consider and if not crafted well, the easement may not impart the value that the seller expects to realize on sale. […]
