By Michael Kozlowski. E Ink Kaleido 3 Outdoor colour e-paper technology is designed for outdoor information boards, enabling rapid dynamic updates of information. Compared to traditional paper-based signage, it offers enhanced functionality and environmental benefits. […]
19th October 2023, Morocco – Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Pikasso, an Out-of-Home advertising enterprise operating across diverse international markets. […]
by Joe Mandese. DPAA (Digital Place-Based Advertising Association) President-CEO Barry Frey talks about the power of brands, new digital out-of-home experiences, and why IRL will never be supplanted by the metaverse. […]
A big new outdoor LED display at the Kennedy Space Center Visitor Complex in central Florida is notable for at least a couple if ... […]
Limited spaces available: Go behind the scenes of Las Vegas' newest tech-savvy venues: full-day backstage tour or FlyOver Vegas Experience Digital Signage Experience (DSE) in December is your ticket to the latest in high-tech venues across Las Vegas. […]
L Squared Digital Signage was founded in 2007. Its cloud platform, the L Squared Hub, allows users to control content such as lobby display screens, menu boards and mobile applications, to deliver tailored corporate information, alerts, videos, news and advertisements to customers. […]
Digital signage has become a cornerstone of campus messaging, serving diverse needs ranging from event promotion and emergency notifications to room scheduling, dining menus, university branding, and general reminders. This transformation is crucial as institutions increasingly recognize the need for consistency and efficiency in disseminating critical information. […]
Digital Signage Today editor Daniel Brown interviewed CEO of Place Exchange Ari Buchalter. "And programmatic is really a great way to do that," Buchalter said. "Because if you are a smaller business — a restaurant, coffee shop, what have you — selling advertising is not your top priority. […]
Paris, October 19th, 2023 – Following a competitive tender, JCDecaux SE (Euronext Paris: DEC) has renewed and extended its advertising concession with Madrid Metro (5 million daily passengers on average), making it the most digitised JCDecaux-marketed metro in Europe and the first 100% data-driven advertising space in Spain. […]
By Ella Sagar. The 4,000 square-metre screen, twice the size of London’s Piccadilly Lights, has just featured in Maybelline’s global New York Falsies Surreal Extension Mascara 3D digital out-of-home (DOOH) campaign. […]
Clear Channel should sell more assets in Europe while divesting small South American buiness, Legion Managing Partner Chris Kiper said at the 13D Monitor Active-Passive Investor Summit in New York, according to a Bloomberg account of the event on Tuesday. The comments come after Legion in May, in a 13D filing, said it's pushing the billboard company to evaluate a sale of the entire company. […]
Toronto, October 19, 2023 - COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics (EA) to access comprehensive nationwide population movement data through its mobile-location services. […]
Tickets: Table of 10: Member: $1,995; Non-member: $2,995 (this rate includes one-year, Bronze-Level Corporate Membership to The AD Club benefits for first-time members only): Individuals: Member: $195 ; Non-member: $295 (this rate includes one-year, Individual Corporate Membership to The AD Club for first-time members only). Young Pro (Under 30): Member $75 ; Non-Member $95. […]
I don’t normally write about personnel stuff like new hires and departures because page view metrics clearly suggest few readers have much interest in ... […]
North Carolina State was a pretty early adopter of big video walls, putting them in when its James B. Hunt Jr. Library first went ... […]
