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Placer AI says it uses mobile GPS data for location marketing without violating privacy (LinkedIn)

Dan Hight, Vice President of Channel Partnerships at Placer.ai. With the rise of privacy regulations and consumer awareness, the advertising industry is moving away from one-to-one targeting and towards one-to-many or one-to-few approaches. Placer.ai's approach focuses on place intelligence rather than individual profiling, ensuring privacy and regulation compliance. […]

linkedin.com · Promoted content
Wed, Sep 20, 2023 at 7:20 PM

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How to Measure and Improve ROI of Outdoor Advertising (DashTwo)

by Rodolfo Queiroz.  There is a formula you can use to track ROI, though it can be tricky to follow depending what type of data you get back from the campaign. It is: [((number of leads * lead-to-customer rate * average sales price) – cost or ad spend) / cost or ad spend] x 100 So, say a label spends $2,000 on a billboard promoting a new album. […]

dashtwo.com
Wed, Sep 20, 2023 at 12:02 PM

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Clear Channel Outdoor says its immersive showcase shelters in Los Angeles boost street-level reach and impact for advertisers

Clean California is First Brand to Activate Ad Campaign on Newly Launched Transit Shelters in Los Angeles, Connecting with Frequent Commuters & Residents Across the Region. […]

Clear Channel Outdoor
Wed, Sep 20, 2023 at 12:11 AM

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UAE-based DOOH ad operator Hypermedia secures exclusive OOH media rights for Reem Mall (PRNewswire)

Hypermedia will be deploying more than 200 digital signs and promotional spaces in Reem Mall. Hypermedia is a subsidiary of the W Group. […]

prnewswire.com
Wed, Sep 20, 2023 at 12:10 AM

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Vistar Media’s take on programmatic DOOH market in APAC (ExchangeWire)

Ahead of ATS Singapore, Franck Vidal, director of Southeast Asia sales & partnerships, Vistar Media, discusses programmatic digital out-of-home (pDOOH). Vidal assesses the evolution of pDOOH, how data can enhance pDOOH, and how advertisers are leveraging the medium in Singapore and the broader APAC region. […]

exchangewire.com · Promoted content
Wed, Sep 20, 2023 at 12:10 AM

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FEMA Asking Digital Signage Networks To Join Oct. 4th National Test Of Alert Systems (16:9)

The US Federal Emergency Management Agency is doing a national test of its Integrated Public Alert and Warning System (IPAWS) in early October, and ... […]

sixteen-nine.net
Tue, Sep 19, 2023 at 8:41 PM

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Korbyt CTO George Clopp On Going Big On AI-Driven Digital Signage Long Before ChatGPT (16:9)

What if you could use AI to make digital signage screen content relentlessly relevant? That’s the premise and promise of what Korbyt calls Machine ... […]

sixteen-nine.net
Tue, Sep 19, 2023 at 8:40 PM

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Kena Outdoor appoints DoohClick as ad management network partner

Kena Outdoor, a leading South African (SA) out-of-home media operator and brand communication specialist, has appointed DoohClick as its ad management partner. […]

doohclick.com · Promoted content
Tue, Sep 19, 2023 at 8:38 PM

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Creative Realities wins the contract to upgrade digital signage at Target Center arena in Minneapolis (Yahoo Finance)

Target Center is home to the NBA’s Minnesota Timberwolves and four-time WNBA world champion Minnesota Lynx, with more than one million guests each year. Creative Realities will upgrade the arena’s full IPTV and digital signage platforms, including software, displays and video walls, as well as deliver content creation design and optimization strategy. […]

finance.yahoo.com
Tue, Sep 19, 2023 at 8:24 PM

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Sweden-based digital signage SaaS provider Zeta Display acquires Austrian digital signage integrator Peakmedia

Malmö - ZetaDisplay AB (publ) acquires Peakmedia digital signage GmbH, an Austrian digital signage integrator. The acquisition is a step for ZetaDisplay towards further strengthening its market presence in the DACH region and Europe. The deal will be accretive to EBITDA and will be funded through the Group’s existing debt facilities. […]

Zeta Display
Tue, Sep 19, 2023 at 8:22 PM

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On-boat static and digital billboard businesses are consolidating, upgrading ad inventory

Seattle, WA — [September 19, 2023] — Ballyhoo Media and Pivot Media Ventures, providers of waterway media advertising, have signed a deal with Trans4Media (T4), a transit advertising operator in Seattle, Washington. As a result, Ballyhoo Media and Pivot Media Ventures become the sole local and national sales representatives for Trans4Media. […]

Ballyhoo Media
Tue, Sep 19, 2023 at 8:20 PM

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Independent Billboard Operators’ trade body to hold its conference October 4th-6th, 2023 in Indianapolis, but it’s for members only (Billboard Insider)

The Fall IBO (Independent Billboard Operators) Conference. Location: Hyatt Regency Indianapolis. Agenda highlights: Billboard Insider Panel Discussion: Dive into the industry’s latest trends and insights with an engaging panel discussion hosted by Billboard Insider. […]

billboardinsider.com · Promoted content
Tue, Sep 19, 2023 at 7:06 PM

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How billboard owners fight rust (Billboard Insider)

Greg Hicks, President of Hicks Outdoor: Rust is a major problem. Traditional painting in my opinion is not a long term solution. We have been testing new rust conversion products that don’t require a painted top coat. […]

billboardinsider.com
Tue, Sep 19, 2023 at 6:36 PM

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Free creative for billboards to support reconstruction of Maui (Billboard Insider)

To help support the cause on available DOOH space, download 1400×400 and 1000×500 files here. […]

billboardinsider.com
Tue, Sep 19, 2023 at 6:22 PM

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Leading Women in Digital Media Honored at DPAA Global Summit on October 10, 2023 in New York

Association’s Women’s Empowerment Series Inaugural Awards Recipients Announced   NEW YORK – September 19, 2023 – DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media today, announced today the recipients for its inaugural Leading Women in Digital Media Awards. […]

dpaaglobal.com · Promoted content
Tue, Sep 19, 2023 at 10:45 AM

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