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Billups’ Stephanie Gutnik: Why marketers should not be scared of adding OOH to their performance marketing strategies (Advertising Week)

By Stephanie Gutnik, Global Chief Strategy Officer, Billups. Halloween is my favorite holiday and an appropriate time to explore all things spooky, including some perceptions about out-of-home advertising. In the evolving marketing landscape, OOH is a channel that is often overlooked and misunderstood. […]

advertisingweek.com
Tue, Oct 31, 2023 at 12:11 AM

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Discover the Spectacular Vegas Sphere: A Must-See While in Las Vegas for DSE 2023

This monumental structure is not just a massive, round digital screen; it's a transformative experience. The Sphere's grand opening on September 29, 2023, marked a new era in entertainment technology. It's poised to redefine how we perceive entertainment, offering a level of immersion and grandeur unparalleled in the industry. […]

digitalsignageexperience.com · Promoted content
Tue, Oct 31, 2023 at 12:10 AM

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QMS invests in more digital billboards in South Australia

Digital outdoor company QMS has launched four new digital large format billboards in South Australia.  The new premium billboards are positioned on key Adelaide arterials that will help deliver advertisers more than 23 million* impressions a week. […]

QMS Media
Mon, Oct 30, 2023 at 6:41 PM

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Local Advertisers Navigate Looming Surge in Political Ads Pricing (OOH included) (Street Fight)

by Stephanie Miles, Street Fight magazine.. A significant chunk of political ads spending still takes place on platforms like television and radio. Coupled with BIA’s analysis, which found that digital isn’t growing as fast as it once was, more advertisers are looking at the omnichannel approach as a way to combat rising ad prices in 2024. […]

streetfightmag.com
Mon, Oct 30, 2023 at 6:27 PM

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Friend-shoring: Moving Product Manufacturing Closer To The Markets (16:9)

The annual Digital Signage Yearbook produced by invidis, with contributions from Sixteen:Nine, was released this summer as a free download – and we’re now ... […]

sixteen-nine.net
Mon, Oct 30, 2023 at 9:16 AM

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How sports betting businesses can use Broadsign platform to get the most out of their OOH campaigns

Kayla Caticchio. When it comes to driving awareness for sports betting platforms, both new and well-established, OOH is the real MVP. According to OAAA and Harris Poll Rese data, 54% of U.S. […]

broadsign.com
Mon, Oct 30, 2023 at 12:11 AM

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DPAA Global Summit panel recap: Pepsi moves beyond paid media, “leaning into earned and organic social”

Pepsi has begun to embrace two fundamental things to support its culture-first approach, Pepsi CMO Kaplan said. The first is moving beyond the world of paid media and leaning into earned and organic social. The second: “a creative idea doesn’t always have to be an ad. […]

chiefmarketer.com · Promoted content
Mon, Oct 30, 2023 at 12:10 AM

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Las Vegas: The World’s Premier Destination for Spectacular Digital Signage, and location for #DSE2023

Holding DSE 2023 in Vegas is a very strategic decision that underscores the city's significance as the digital signage epicenter. Vegas offers a unique backdrop that perfectly aligns with the themes of innovation, connectivity, and the future that the conference aims to explore. […]

digitalsignageexperience.com · Promoted content
Mon, Oct 30, 2023 at 12:10 AM

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Talon Ireland pitches the benefits of OOH advertising during the holiday season (AdWorld)

Caroline DeCourcy. November stands out as the peak shopping month, with 34% of consumers commencing their gift-hunting journey just as Black Friday and Cyber Monday approach. Meanwhile, roughly 13% take a more relaxed approach, not beginning their shopping until December. […]

adworld.ie
Sat, Oct 28, 2023 at 5:55 PM

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Sharp/NEC digital signage displays now have built-in SpinetiX DSOS operating system with an integrated Intel SDM (Installation-International)

The new solution features the SpinetiX DSOS dedicated operating system built in to Sharp/NEC displays with an integrated Intel SDM. In addition, the signage solution offers out-of-the-box access to the free Discovery Plan of the SpinetiX ARYA™ CMS to quickly get started with digital signage on any number of screens without any recurring fees. […]

installation-international.com
Sat, Oct 28, 2023 at 5:48 PM

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OOH ad sales tip: talk less, listen more, and “accidentally” close more sales (Billboard insider)

Lisa & Dan Nausley. Professional OOH salespeople learned that they should never ask a question, make a statement, or behave in any way unless it’s in their best-selling interest. But…it wasn’t always that way. […]

billboardinsider.com
Fri, Oct 27, 2023 at 6:38 PM

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Stretched Display Built Into Order Counter Presents Hot Chocolate Options At UK Shop (16:9)

This is an approach to digital menus I haven’t seen before – embedding one of those stretch “bar-type” LCD displays on a tilted stand ... […]

sixteen-nine.net
Fri, Oct 27, 2023 at 10:45 AM

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Start-Up Cloudshelf Expands Beyond Shopify With API That Works With Most E-Comm Platforms (16:9)

The UK start-up that developed a way to smoothly bridge Shopify small business e-commerce sites to in-store retail kiosks and interactive screens has now ... […]

sixteen-nine.net
Fri, Oct 27, 2023 at 8:09 AM

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Las Vegas Backstage Full Day Tour Takes You Behind the Scenes of Tech-Savvy Venues at #DSE2023

Get ready to wear your comfiest shoes and embark on a journey that will take you behind the scenes of some of Las Vegas' newest and most tech-savvy venues. This exclusive backstage tour promises an up-close and personal look at the inner workings and cutting-edge technology that power these remarkable spaces. […]

digitalsignageexperience.com · Promoted content
Fri, Oct 27, 2023 at 12:10 AM

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DPAA Global Summit panel recap: How Mastercard connects with consumers in a fragmented media marketplace (Chief Marketer)

by Kaylee Hultgren. “Our jobs have become incredibly difficult to break through,” said Mastercard’s VP of Global Media Traci Spiegelman to a room full of digital out-of-home executives at the DPAA Summit in New York City on October 10. “For us, that means we need to be thinking about experiential marketing and touching consumers in a way that goes beyond advertising,” she said. […]

chiefmarketer.com · Promoted content
Fri, Oct 27, 2023 at 12:10 AM

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