Raw Feed & Search

New digital signage unveiled at Osaka’s landmark tourist attraction – Tsutenkaku Tower (NHK)

Year-long renovation work on the signboards of Tsutenkaku Tower in Osaka, western Japan, has been completed. Osaka Governor Yoshimura Hirofumi attended the sign-lighting ceremony on Friday, along with Kojima Keiji, the president and CEO of Japanese electronics giant Hitachi, which took part in the renovation. […]

www3.nhk.or.jp
Sat, Sep 23, 2023 at 8:21 PM

Permalink

Taiwanese digital signage player maker IBASE says it expands and relocates its headquarters to accommodate the growing business

IBASE Technology Inc. (TPEx: 8050) says its original office is no longer sufficient. In order to cope with business growth and the expansion needs of the R&D units, an additional 5,825 square meters of office space has been purchased in Building F of the same park to provide employees with a more comfortable and spacious working environment. […]

ibase.com.tw
Sat, Sep 23, 2023 at 8:15 PM

Permalink

Examples of overturning billboard amortization (Billboard Insider)

Clear Channel's 20-year dispute with Tacoma was settled in 2017 without amortization. I always use the term “slow motion confiscation” and the metaphor, imagine you own a ten story building and suddenly a town decides that buildings cannot exceed 5 stories. Any building with more than 5 stories have ten years to remove. […]

billboardinsider.com
Sat, Sep 23, 2023 at 12:44 AM

Permalink

Which elements of your OOH ad sales people’s performance should you monitor? “Leading indicators” vs “lagging indicators” (Billboard Insider)

Lisa & Dan Nausley. If you are only looking at the end results (lagging indicators) it is not likely to be a gauge for determining training needs to ensure your people are performing as effectively and efficiently as they can. What are the “leading indicator” behaviors that your salespeople are actually in control of that are what deliver the lagging results? […]

billboardinsider.com
Sat, Sep 23, 2023 at 12:39 AM

Permalink

US Out of Home Advertising Grew 2.2% in Q2: OAAA

OOH Produces Second-Largest Quarterly Volume in History of the Medium. September 21, 2023 (Washington, DC) – Out of home (OOH) advertising revenue increased 2.2 percent in the second quarter of 2023 compared to the previous year, accounting for $2.68 billion, based on figures released by the Out of Home Advertising Association of America (OAAA). […]

OAAA
Thu, Sep 21, 2023 at 8:20 PM

Permalink

OOH media software provider Moving Walls integrates with Place Exchange to enable global DOOH inventory access for advertisers

Singapore, (Sept 21, 2023) – Moving Walls, the leading provider of Out-of-Home (OOH) media enterprise software, has partnered with Place Exchange, a leading supply-side platform (SSP) for programmatic OOH media, to provide Moving Walls OOH software users with access to Place Exchange’s vast network of digital OOH (DOOH) inventory. […]

Moving Walls
Thu, Sep 21, 2023 at 8:15 PM

Permalink

The 2023 CEDIA Expo and inaugural Commercial Integrator Expo (CIX) had 13K visitors Sept. 7-9 in Denver (Commercial Integrator)

Digital Signage Federation’s (DSF) Digital Signage Day offered nine sessions covering all aspects of a digital signage project. Indeed, the industry appeared to continue its post-pandemic momentum at the Colorado Convention Center following a solid attendance for CEDIA Expo 2022 in Dallas. Show attendees to Denver came from all 50 U.S. […]

commercialintegrator.com
Thu, Sep 21, 2023 at 7:58 PM

Permalink

DVLED vs. LCD: What’s The Best Option for Videowalls? (Commercial Integrator)

When choosing the type of display for your next videowall installation, you may find yourself stalling on the best direction to take. Discussing the pros and cons of a DVLED videowall versus an LCD videowall and drawing up comparison data is important to ensure the right technology selection for your application environment. […]

commercialintegrator.com
Thu, Sep 21, 2023 at 6:06 PM

Permalink

Bloomington, Indiana considers getting rid of 47 billboards without compensation (Billboard Insider)

Billboard Insider’s take: How would the planning commissioners like it if they had a house and the city’s mayor said “it spoils the view from the road and you’ve lived in the house long enough so we are going to make you take it down without compensation”. That’s what they are proposing to do to the billboard companies. […]

billboardinsider.com
Thu, Sep 21, 2023 at 5:14 PM

Permalink

Thorndyke founder says it can now verify delivery of 3D anamorphic DOOH campaigns (AdNews)

Thorndyke, a provider of digital out-of-home (DOOH) verification solutions, has announced that it supports new 3D Anamorphic (3DA) formats produced by COGNTV3D. Thorndyke helps brands ensure campaigns are delivered according to plan using its verification technology. […]

adnews.com.au
Thu, Sep 21, 2023 at 12:10 AM

Permalink

Reagan Outdoor files a lawsuit against the city of Rochester in effort to reverse a mayoral veto on placing a 600-square-foot digital billboard along U.S. Highway 52 (Post Bulletin)

By Randy Petersen, reporter. Reagan Outdoor Advertising wanted to place a one-sided, digital billboard at the site of Classic Storage, 2836 E Frontage Road. Since the property sits adjacent to Homestead Church, city staff denied the application, citing restrictions to billboards within 300 feet of churches. […]

postbulletin.com
Wed, Sep 20, 2023 at 11:27 PM

Permalink

oOh!media adds seven large format digital billboards in Sydney, Melbourne and Greater Brisbane to its network of 35,000 digital and classic assets (Mediaweek)

The two new sites in Sydney include Sydenham, a classic conversion located on the Princess Highway in the city’s busy inner west and is the largest digital on this arterial. The second new site at the Warriewood Shopping Centre on Jackson Road reaches the hard-to-reach and affluent Northern Beaches audiences. In Melbourne, oOh! […]

mediaweek.com.au
Wed, Sep 20, 2023 at 10:48 PM

Permalink

Lamar Advertising forms alliance with U.S. Department of Labor’s Occupational Safety and Health Administration (Department of Labor)

Federal OSHA, Oregon Occupational Safety and Health and Lamar Advertising Co. offices in Oregon, Idaho and Washington have established an alliance to provide workers with information, guidance and access to training resources on workplace safety and health. […]

dol.gov
Wed, Sep 20, 2023 at 8:47 PM

Permalink

OOH ad tech provider Billups acquires Malaysian OOH ad operator TAC Media

Billups Acquires TAC Media and Appoints David Krupp Global CEO. NEW YORK, Sept. 20, 2023 – Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired TAC Media Sdn. […]

Billups
Wed, Sep 20, 2023 at 8:25 PM

Permalink

How to use programmatic DOOH advertising to capture audience attention during Formula 1 (Hivestack on Billboard Insider)

By Ginny Bourne, Global Marketing and Communications Director, Hivestack. Formula 1, a truly global spectacle, is set to captivate audiences across the world once again. In 2023, racing enthusiasts, teams, and fans will traverse over 20 countries and five continents to witness fierce competition for the championship title. […]

billboardinsider.com · Promoted content
Wed, Sep 20, 2023 at 7:50 PM

Permalink