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The Las Vegas Sphere’s backers expect it will be a cash-generating machine (CoStar)

By Andy Peters. If successful, the Sphere's mastermind — Madison Square Garden CEO James Dolan — wants to build others, possibly in London and New York. Standing 366 feet tall, 516 feet wide and completely wrapped in video screens, the ball-shaped Sphere is an attention-grabber, even in the context of the visual overload of the Las Vegas Strip. […]

costar.com
Wed, Sep 27, 2023 at 9:50 PM

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How to price programmatic DOOH ad inventory? (AI wrote this for LinkedIn)

One of the biggest challenges is how to price ad inventory effectively and fairly in a competitive and complex market. In this article, you will learn about some of the most effective ways to price ad inventory for programmatic DOOH, such as: Dynamic pricing; Yield management; Floor pricing; Value-based pricing and Auction models. […]

linkedin.com
Wed, Sep 27, 2023 at 9:47 PM

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Most people don’t understand what billboard ads selling tech products say (Billboard Insider)

Both Dave and I live on the west coast. We thought this You Tube video from The San Francisco Standard was typical of our view of the Bay Area. […]

billboardinsider.com
Wed, Sep 27, 2023 at 7:36 PM

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How Ohio legislation handles billboard amortization (Billboard Insider)

Michael Galasso, Partner, Robbins, Kelly, Patterson & Tucker. In Ohio, the state code prohibits retroactive zoning ordinances – unless there is a declaration of a public nuisance. […]

billboardinsider.com
Wed, Sep 27, 2023 at 7:31 PM

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Increased wind load reinforcements have helped Grace Outdoor’s digital billboards withstand severe storms in the southeast (Billboard Insider)

Diana Stevenson, CEO, Grace Outdoor. We do have a few digitals in Charleston SC, which experiences hurricanes regularly. The last one did not cause any damage, just power outages. […]

billboardinsider.com
Wed, Sep 27, 2023 at 7:27 PM

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LMX integrates with XIBO, allowing XIBO’s digital signage CMS-connected networks to sell their inventory via Location Media Exchange

27th September, Malaysia: Location Media Xchange (LMX), an enterprise software provider for Out-of-Home (OOH) media owners, has integrated with Xibo's SSP Connector. This integration allows Xibo users to make their inventory available to advertising demand directly from the LMX platform. […]

Moving Walls · Promoted content
Wed, Sep 27, 2023 at 7:12 PM

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Motionworks launches a new tool to track mobile data for ad targeting, says it’s “privacy-compliant”

Below is the press release as is [Ed]. Solution provides hourly demographic and psychographic population density across the United States ATLANTA, GEORGIA, USA, September 26, 2023 -- Motionworks AI Inc., North America’s leading population intelligence company, announced today the official launch of its proprietary human mobility solution, Popcast™. […]

Motionworks AI Inc.
Wed, Sep 27, 2023 at 6:54 PM

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What is outdoor or out-of-home advertising? Everything you need to know (Broadsign)

Rob Côté. Outdoor advertising and out-of-home advertising are delivered to audiences outside of their homes via billboards, signs, and other kinds of visual or experiential media. These various formats account for thousands of locations, millions of screens, and faces worldwide. […]

broadsign.com · Promoted content
Wed, Sep 27, 2023 at 11:25 AM

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Why OOH marketing should be part of your omnichannel strategy (EMC Outdoor)

In this blog post, we will explore what an omnichannel strategy is, its importance, and how incorporating out of home (OOH) marketing can enhance overall marketing activities. Additionally, we’ll examine a hypothetical company’s omnichannel marketing strategy and discuss best practices for successful implementation. What is OOH Marketing? […]

emcoutdoor.com
Wed, Sep 27, 2023 at 11:22 AM

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What are the 3 most common misconceptions about programmatic DOOH? (DOOH ZA)

Jonas Glad, CEO, DoohClick. Let’s be honest. Programmatic outdoor is just another way of selling out of home inventory. […]

dooh.co.za
Tue, Sep 26, 2023 at 10:16 PM

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DPAA opens new London office, establishes new UK-based brand board ahead of September 28 event

Board Includes Representatives from Unilever, McDonald’s, Sky, HSBC UK, PepsiCo, the BBC, Direct Line Group, KFC and L’Oreal. […]

DPAA
Tue, Sep 26, 2023 at 7:00 PM

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LG Business Solutions USA appoints SVP to oversee digital signage and emerging tech

Kosla’s expanded role now also encompasses digital signage and IT solutions for a broad range of customer areas, including education, corporate, broadcast, stadiums, transportation and more – in addition to emerging business areas such as robots and electric vehicle charging stations. […]

LG Business Solutions
Tue, Sep 26, 2023 at 6:09 PM

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Reagan Outdoor re-erected its damaged sign pole 18-36 inches away from original spot, almost lost the billboard due to legal mumbo-jumbo (Indiana Lawyer)

In April 2020, Reagan learned that a storm had damaged one of its billboards, so it “acted promptly” to repair the damage. That included removing the billboard’s front-facing display, cutting off the existing posts at ground level, and installing new posts 18 to 36 inches behind the original posts. […]

theindianalawyer.com
Tue, Sep 26, 2023 at 5:56 PM

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CFO of digital billboard maker Daktronics explains how the management executed the turnaround of the post-pandemic slump (Billboard Insider)

Sheila Anderson, CFO, Daktronics. Teams from every area of the company executed our strategies (both in place and new during the pandemic time) to weather the unprecedented business environment and conditions the pandemic brought. […]

billboardinsider.com
Tue, Sep 26, 2023 at 5:16 PM

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How to protect your billboard structures from hurricanes: overbuild and insure (Billboard Insider)

Matt Schulze of Selective Structures. If you want to be conservative, build to withstand winds of 200+ mph. You would have to weigh the costs of steel versus insurance. […]

billboardinsider.com
Tue, Sep 26, 2023 at 5:07 PM

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