In the heart of the bustling Las Vegas Strip, where neon lights and extravagant displays dazzle the senses, a new icon has risen to capture the attention of millions. […]
The Digital Signage Federation is running an evening mixer and panel next week in New York, at the front end of what has been ... […]
One of the work stops I wanted to make while in London recently was the revitalized and re-imagined Battersea Power Station, a huge decommissioned ... […]
1 Precision targeting; 2 Custom audience targeting; 3 Geo-location targeting; 4 Retargeting; 5 Local or global; 6 Measurement and attribution. […]
Leslie Lee, SVP of Marketing, Vistar Media. The combination of programmatic technology with digital out-of-home (DOOH) media provides marketers with many opportunities to reach shoppers with tailored and engaging ads that drive results. […]
Global sales of fine pitch LED video wall displays didn’t hit forecasts in Q2 of this year, according to new data slipped out by ... […]
by Joe Mandese. After declining precipitously in 2020 due to the disruption of the COVID-19 pandemic, digital out-of-home ad spending rebounded in 2021 and 2022, reaching all-time highs last year in both the U.S. and worldwide, according to new estimates released this morning by PQ Media as part of its Global Digital Out-of-Home Forecast. […]
The organization behind the long-running series of Raspberry Pi series of micro PCs announced the launch late last week of the fifth generation of ... […]
Clear Channel Stock increased 14% during the third quarter of 2023 versus a 1.5% decline for the S&P 500. Lamar declined by 13%. OUTFRONT declined by 34% during the quarter after acknowledging that transit ridership and revenues have been slow to recover from covid. […]
Giant, big dollar display installations tend to get a lopsided amount of attention in this industry, so I always like to point out that ... […]
By Neil Bell, Founder, New South Outdoor, LLC. As a billboard operator trying to grow my business, I juggle multiple tasks every day and not every aspect receives proper attention. There are, however, key aspects of my business I never overlook. […]
One of the sites I really wanted to see a second time while in London was the Outernet development in the center of the ... […]
by Meaghan Yuen. Although DOOH isn’t well-known for its personalization capabilities, PepsiCo has discovered ways to reach their consumers without it feeling invasive. The company has avoided “the creep factor,” Lucy Markowitz, said senior vice president of US demand at Vistar Media. […]
From building ideas that are “culture first” to reimagining the traditional agency/client models to embracing the power of organic earned and social media to establishing new content and media models, Todd Kaplan has re-defined what it means to be a successful brand marketer in the 21st century. […]
The F1 race coming up in a few weeks in Las Vegas has triggered an investment by the media company ClearChannel in a set ... […]
