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German supermarket chain to add 1,000 displays to stores (AVInteractive)

DOOH operator Digooh Media has signed a deal with Edeka Minden-Hannover to supply large-format Digital City Light Poster advertising displays for the entrances to the retailer’s stores. Around 1,000 of the company’s large-format Digital City Light Poster (DCLP) advertising displays will be positioned at the entrance to Edeka stores in the coming months. […]

avinteractive.com
Mon, Nov 11 at 9:33 PM

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Watsons’ 8,000th store in Manila shows how digital signage connects offline and online customer experiences (Invidis)

by Florian Rotberg. AS Watson is the world’s largest international health and beauty retailer, operating more than 16.500 stores under 12 retail brands. In Europe, AS Watson holds a 40 percent share in German drugstore chain Rossmann. […]

invidis.com
Mon, Nov 11 at 4:43 PM

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Daktronics to Convert $25 Million Convertible Promissory Note into Common Stock

BROOKINGS, S.D., Nov. 08, 2024 -- Daktronics, Inc. […]

Daktronics
Mon, Nov 11 at 4:34 PM

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Belfast’s Main Live Events Venue Does Digital Signage Refresh Across Venue (16:9)

The SSE Arena in Belfast has had digital signage as part of its communication mix since 2015, and the 11,000-seat venue – Northern Ireland’s ... […]

sixteen-nine.net
Mon, Nov 11 at 9:38 AM

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UAE-based startup Flyby transforms delivery bikes into cloud-enabled digital billboards

ABU DHABI, UNITED ARAB EMIRATES, November 11, 2024 /EINPresswire.com/ --Flyby, a UAE-based technology and advertising company, has launched mobile digital out-of-home (OOH) advertising on the roads of Abu Dhabi. This significant milestone allows Flyby to offer its Smart Delivery Boxes and related technology in the Emirate. […]

EINPresswire
Mon, Nov 11 at 9:37 AM

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Transparent Display Emulates Red Light District Window To Try Solving Amsterdam Cold Case (16:9)

If you have been to Amsterdam and found yourself walking at night through the central area’s famed “Red Light District” you have likely seen ... […]

sixteen-nine.net
Mon, Nov 11 at 8:22 AM

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Wraparound LED Creates Animated 10-Foot Wine Bottle For Retail Marketing (16:9)

This is a hard to miss in-store display that was developed, very obviously, to market a wine brand – developed by UK-based specialty Display ... […]

sixteen-nine.net
Mon, Nov 11 at 8:04 AM

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Lamar Advertising Company reports results for the third quarter ended September 30, 2024

Three Month Results: •  Net revenues was $564.1 million; •  Net income was $147.8 million; •  Adjusted EBITDA was $271.2 million. Nine Month Results: •  Net revenues was $1.63 billion; •  Net income was $363.9 million; •  Adjusted EBITDA was $754.6 million. BATON ROUGE, La., Nov. […]

Lamar Advertising Company
Sat, Nov 9 at 12:41 AM

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2025 Will See Retail Media Networks Launch A Charm Offensive (Forbes)

Kiri Masters covers trends in retail media and marketplaces. As retailers enter 2025, they face a critical reality: simply having a retail media network is no longer enough. […]

forbes.com
Fri, Nov 8 at 7:24 PM

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Why Representations and Warranties are the most important terms of any OOH asset sale agreement (Billboard Insider)

Christopher Rothfelder, Rothfelder Falick L.L.P. Representations and warranties protect the buyer from the unknown—what might not be discovered during due diligence. Many sales involve inventory that has been standing for decades or subject to leases that have rolled over several times. […]

billboardinsider.com
Fri, Nov 8 at 7:09 PM

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Recent high-ptofile OOH campaigns in Ireland: Vodafone and Baileys (Adworld)

Aaron Poole, marketing executive, PML Group. Baileys recently launched a campaign to promote its newest Chocolate Liqueur variety. Planned by PHD and Source out of home, the campaign began in cycle 22 highlighting the allure of a ‘chocolate on the rock’ for the adults at the Christmas table, deploying a comprehensive and innovative mix of digital formats to reach retail audiences effectively. […]

adworld.ie
Fri, Nov 8 at 12:10 AM

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JCDecaux reports 11.1% organic growth in Q3 2024

Paris, November 7th, 2024, outdoor advertising company JCDecaux SE (Euronext Paris: DEC) published this report for the third quarter of 2024 ending September 30th 2024. […]

JCDecaux
Thu, Nov 7 at 5:30 PM

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~30% of Australian Retail Media spending will be allocated from existing traditional media budgets by 2025: Morgan Stanley (Mi3)

Paul Brooks, Coles Retail Media. Morgan Stanley has forecast Australia's retail media market could top $1.9bn by 2025, with a pipeline of firms aiming to tap in. In the last year Kogan has launched into retail media, as has Metcash, while owned media consultancy Sonder reckons there could be dozens primed to enter the fray – and to date has been largely on the money. […]

mi-3.com.au
Thu, Nov 7 at 5:19 PM

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Magna forecasts 5% growth for OOH in 2025, after a dip in 2024; Street Furniture and Transit will grow faster than Billboards (Billboard Insider)

Billboard Insider’s take: Not sure we’d bet against roadside billboards, especially the roadside billboard plants run by the independents we know. They are achieving growth well in excess of 5%. MAGNA projects billboards to grow 4.6%/year for 2025-2028 versus 6%/year growth for street furniture and 6.7%/year growth for transit. […]

billboardinsider.com
Thu, Nov 7 at 2:34 PM

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OOH asset sale agreement: What to include in the Representations and Warranties section (Billboard insider)

When you sell out of home assets, you make reps and warranties to the buyer. There are two approaches. Full reps and warranties This is the best way to get top price for your out of home assets. […]

billboardinsider.com
Thu, Nov 7 at 2:29 PM

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