The big LED ad display in London’s Euston Station – put in a year ago by DOOH media giant JCDecaux – is now a ... […]
In the wake of advancing the ISE plans of PPDS (Philips), I came across information about another big pro AV display vendor, Sony, is ... […]
The big display manufacturers have started talking up what they will be showing at ISE in Barcelona, though I think some of them might ... […]
Aaron Poole, marketing executive, PML Group. Dynamic Digital OOH drove engagement throughout 2024 via real-time data, weather triggers, and tailored scheduling. Guinness Storehouse used proximity targeting with LIVEPOSTER, delivering location-specific messages such as “precipitation is high, our views are higher,” prompting visiting OOH consumers within a 30-minute radius of the venue. […]
by Neil Griffiths. Out-of-home advertising is on the up with no signs of slowing down. A WARC study forecasted a 7.3% increase in ad spend in 2024, but the news is even better for Australia specifically, according to a key industry head. […]
By Prashant Mehra. Australia ’s largest outdoor advertising firm said it would cut costs by at least $15 million to offset the impacts of inflation and additional business investment, which will result in a cost base of $150 million to $155 million in 2025. […]
oOh! delivered Q3 revenue growth of +2 per cent on the prior corresponding period (pcp). Revenue growth in Q4 is expected to improve to between +3 per cent and +6 per cent on the pcp, which is lower than initially anticipated, with reasonably strong forward pacing not having converted to revenues as short-term booking activity slowed. […]
By Patrick Coffee. The combined company would have competed more with Walmart for ad dollars, industry observers say. The merger would have allowed the grocery giants to marry their retail media networks, which help brands target digital ads in-store and online, and better compete for ad sales with larger rivals such as Walmart’s ad network. […]
The largest shareholder in Daktronics, Alta Fox Capital, is not happy with the Board and Management at Daktronics. Things heated up on Wednesday as Daktronics provided their thoughts and Alta Fox quickly countered. First, comments from a Daktronics public letter: BROOKINGS, S.D., Dec. […]
By Reuters. Kroger and Albertsons could turn to fast-growing and profitable advertising ventures to tackle competition and grow after a failed $25 billion merger between the two supermarket rivals, analysts said. […]
DOOH features and capabilities have considerably evolved over the last few years, but its definition hasn’t been updated. In partnership with members of the IAB DOOH Committee, we're excited to release a formal definition for the entire industry to align to and build upon. Digital Out-of-Home (DOOH) refers to digital media used for marketing purposes outside of the home. […]
I am back from the US west – Palm Springs and then Las Vegas and a set of flights that really reinforced how I ... […]
by Florian Rotberg. The HDMI stick was primarily developed for consumer TVs and simple professional screens without SoC. However, professional screens with an outdated SoC can also be used for longer with the Signage Stick. […]
OAAA EVP Michael Hershey. The change in presidential administrations means new executive leadership at federal agencies. Of obvious interest to us is the U.S. […]
The board of premium LED display manufacturer Daktronics has accused an active investor of mounting a “self-serving” campaign that would favour it as a creditor. The claim was made after active investor Alta Fox yesterday announced a plan to nominate its own candidates for director roles on the board of the US-headquartered manufacturer of premium LED displays. […]
