Updated: Digital Out-of-Home (DOOH): Definition and Core Features – by IAB

DOOH features and capabilities have considerably evolved over the last few years, but its definition hasn’t been updated. In partnership with members of the IAB DOOH Committee, we're excited to release a formal definition for the entire industry to align to and build upon. Digital Out-of-Home (DOOH) refers to digital media used for marketing purposes outside of the home. […]