DOOH Platform “MASTRUM” Launches First Phase on 34,000 Screens Across Japan 12th October, Tokyo; Japan — MASTRUM, the impression-based digital OOH (Out-of-Home) advertising platform launched by JR East Marketing & Communications Inc. […]
Kayla Caticchio. Major international clothing retailer H&M wanted to take advantage of the warmer season with a summer fashion campaign that promoted its new clothing line. To drive brand awareness and increase sales across key Portuguese markets, the brand turned to programmatic digital out-of-home (pDOOH) to support its omnichannel campaign for fashion-conscious consumers. […]
Out Of Home, Out Of Mind? Data-driven out-of-home media hasn’t taken off, in part, because most buyers don’t see it as a channel for generating mass reach and conversions. But the fact that people don’t feel bombarded by ads in the world around them – at least when compared with the unutterable annoyance of ad clutter around the web – is actually part of the OOH pitch. […]
Billboard Insider’s take: There’s no way to evaluate claims that a sale of US assets will not deleverage short of seeing more info. We hope Clear Channel’s board is reviewing this and not taking management’s word for it. We have no patience with the argument that selling will “negatively impact the platform”. […]
Tariq Hassan, chief marketing and customer experience officer at McDonald’s USA, spoke at an event hosted by the Digital Place-Based Advertising Association (DPAA) on Tuesday. The DPAA is a trade group for the out-of-home advertising industry and the discussion was moderated by Barry Frey, its president and CEO. […]
Saatchi & Saatchi and Mr President have secured the top prizes in Ocean Outdoor’s annual digital creative competition which rewards bold, original ideas that push the boundaries of digital out of home (DOOH) advertising. […]
Grupo Expansión’s network of DOOH screens in multiple environments such as Roadside, Airports and Shopping Malls will be integrated into the Hivestack SSP, and now available to purchase programmatically for local and global agencies and omnichannel DSPs alike. […]
2,000+ brands, 43,000+ domestic visitors, 3,000+ foreign visitors from 100+ countries. LED CHINA Shenzhen is a global trade event, specializing in LED Displays, Light and Sound, AV integration, Commercial Displays, Laser Projection, Metaverse/VR/AR/MR/XR/3D, Digital Signage, and LED Lighting and Signage. […]
VIOOH partnered with international research and strategy agency, MTM, to survey 1,200 advertisers and agencies across the US, UK, Australia, Spain, Germany, and France to learn about the current state of the nation of programmatic DOOH advertising. […]
Samsung Electronics America has signed a deal with US grocery chain Hy-Vee’s retail media network RedMedia to provide dynamic in-store content across a network of 10,000 commercial displays. The supermarket chain will be one of the first businesses to deploy the cloud-based Samsung VXT content management system (CMS) for digital signage. […]
NEW YORK--Billups, a global Out-of-Home (OOH) technology and managed services company, has acquired OOH Labs, a Canadian independent media agency driven by science, supported by data and managed by OOH professionals. […]
I really like split-flap and flip-disc mechanical displays – updated versions of the chattering signs at rail stations and airports that show key passenger ... […]
52% of Billboard Insider readers say that they do. 41% of Billboard Insider readers don’t. 7% of Billboard Insider readers don’t take credit cards in payment of out of home ad contracts. […]
Hy-Vee’s retail media network RedMedia is one of the first businesses to deploy the new Samsung VXT Content Management System (CMS) for digital signage. The cloud-native solution integrates content management and remote device management capabilities with intuitive features to enable users to control and secure their Samsung display network in real time. […]
Quebecor's Out-of-Home division took top honours in the "Street Level/Transit/Transportation", "Best Innovation Out of Home" and "Best in show" categories. Driven by a playful and innovative concept, the transit shelter turned into a wind machine campaign for Scotiabank and Scene+ took top honors in the " Street Level/Transit/Transportation " category, as well as winning "Best in show". […]
