Billboard Insider’s take: Lamar has turned conservative. Fewer acqusitions and the company is paying down debt. The market liked what it heard. […]
Lisa & Dan Nausley. When you tell your team member that the company’s goal is for them to earn $100,000 (or any other target), you’d expect them to get motivated and excited, and they might initially. But what’s happening behind the scenes is something different. […]
Running from July to November, the OOH campaign in Europe includes high-profile visibility on screens in departures and baggage reclaim at Munich, Zürich and Hamburg airports. The promotion highlights Victorinox’s ‘Master the Moment’ campaign, which showcases the multiple uses of the brand’s Swiss Army KnifeTM, as well as the vibrant Classic Colors Swiss Army KnifeTM line. […]
Outdoor Network has unveiled the largest digital billboard site in South Africa on the M3 highway in close proximity to the Durban CBD. The site is measuring 4.5m x 18m (81m² on each side), and is located adjacent to the M3, facing all east-bound traffic from the N3, N2 and Pietermaritzburg into the CBD, and the south- and west-bound traffic exiting the city. […]
Digital signage software and solutions provider Creative Realities, Inc. (aka CRI) has published a detailed set of findings from an online survey this fall ... […]
Whale accounts that are high up on Fortune magazine lists are typically hard or impossible for suppliers to get OKs from to make some ... […]
From static roadside billboards to digital billboards and DOOH screens in urban landscapes, OOH advertising adapts to engage busy individuals. Its role in building brand awareness and fostering offline engagement remains significant, even in the digital age. OOH campaigns, by connecting with consumers in their physical surroundings, leave lasting impressions that resonate long after exposure. […]
By Johan Holst. Understand the technical infrastructure of DOOH. To deliver campaigns you need to have your screens, PCs and player software up and running online with a super stable 24/7 internet connection which isn’t affected by bad connectivity or firewalls if the player is, for example, sitting in the basement of a shopping mall. […]
Created by multimedia tech and design studio, Blunt Action, the interactive billboard features a multitude of immersive scenes, from a 3D astronaut lunging out of the screen to a NASA spacecraft blasting into space. The team worked extensively to bring NASA's history to life, led by the guidance of Co-Founders, Ethan Jakab, Colby Hampton, and Jared Bellon. […]
OBIE Awards Since 1942, the OBIE Awards have honored the best, most innovative, and breathtaking activations in our industry. Short for “obelisk” – the ancient Egyptian stone pillars that are the foundation of modern advertising – the OBIEs are a celebration of the best designs in the out of home (OOH) industry. […]
Three Month Results: Net revenue was $542.6 million Net income was $140.4 million Adjusted EBITDA was $265.7 million Nine Month Results: Net revenue was $1.56 billion Net income was $347.5 million Adjusted EBITDA was $717.6 million BATON ROUGE, La., Nov. […]
Kathleen Livingstone. WALMART has begun using AI-powered surveillance cameras to track customer movements in hundreds of its stores in Mexico. The rotating cameras can track shoppers' movements around the store beginning from when they come in the entrance, according to Retail Tech Innovation Hub. […]
OOH's share in the APAC region is now 7% compared to a global average of 5%, driven by technical and creative innovation. OOH globally has recovered strongly from the pandemic with revenues hitting $36bn, exceeding pre-lockdown levels. […]
Computer vision solutions have been around for many years now, but the vendors haven’t always done the best job of marketing them or even ... […]
Photo: ABC News, Cathy Border Here’s a case of a good intentions but flawed execution – fire danger rating signs made easier to update ... […]
