COMB (Canadian Out-of-Home Measurement Bureau) has launched a state-of-the-art process to synchronize all trading data between its systems and those of its OOH company members. COMB will issue 60,000 audit requests to its members in its first year of the program. […]
As many as 5 brokerage firms have rated Outfront Media Inc (NYSE:OUT) at 1.8. Research Analysts at Zacks have ranked the company at 5, suggesting the traders with a rating of Underperform. The stock garnered a place in the hold list of 2 stock Analysts. […]
The question is, what should all of this mean for advertisers and for the long term? 1. Screens are everywhere The future is a world of abundant screens -- from smart mirrors in our bedrooms, larger, thinner, cheaper digital retail signage, or short throw laser projections to smartwatches on our wrists, and larger-screened connected cars. […]
Last year, the Wall Street Journal and several other publications hinted at McDonald's' millennial problem, suggesting that the burger giant's recent sales woes are due to a drop in 20-to-30-year-old customers. So, in an attempt to cater to these digital natives, the Oak Brook-based fast food chain is updating their menus to make them, well, digital. […]
The Amsterdam-based in-store marketing firm The Music Marketeers BV is using BroadSign International LLC's cloud-based digital signage software to power the Burger King "King Channel" in restaurants across the Netherlands. […]
An intelligent digital signage retail-shelf solution using SHELFVISION shelf-edge display strips from Display Solution AG will be on display this week at the Intel booth at the National Retail Federation Retail's BIG Show in New York City, according to an announcement from Display Solution AG. Japan's SB Creative Corp., a member of SoftBank Group, worked with Intel Corp. […]
I missed this in the two days I spent wandering the aisles of NRF, which is a shame because I’m intrigued by how it works. It’s billed as the world’s first digital mirror, which is a bit of a reach given eBay and The Big Space both have digital mirror things (admitted doing different stuff) at the show. […]
Digital Caddies interactive screens will be installed on three golf car fleets for the Arizona golf resort's championship courses. […]
The big printing hardware firm Lexmark debuted a digital signage product this week at the National Retail Federation show in New York – a digital endcap solution I’d best describe as shrug-inducing. It’s a template program that will generate a jpeg and push it to an LG monitor … and that’s about it. It’s not a clever piece of kit tuned to end of aisle shelving and merchandising. […]
What are some key operational solutions that have helped your network effectively manage growth and control disparate display types? […]
The world’s largest international outdoor media owners – APG|SGA, Clear Channel Outdoor, Exterion Media and JCDecaux are working together to develop the first standardised industry approach to measuring digital out-of-home (OOH) audiences. […]
By Nurlan Urazbaev Editor-in-Chief Digitalsignagepulse.com. With over 6500 outdoor screens in operation, Amscreen calls itself “Europe’s largest, fastest growing Digital Outdoor Network.” Mike Hemmings, International Marketing Director at AMScreen Ltd, shared with me his insights into the reasons behind the network’s success and the future of DOOH advertising. […]
After starting off the new year with a look back at 2014, now it's high time to turn expectant eyes forward to the future, and see what 2015 holds in store. […]
Four takeaways from the consumer electronics trade show that was so vast that journos and digital strategists are still emerging with their reports. […]
There is no real surprise that the main theme to come out of the Consumer Electronics Show (CES) in Las Vegas this year is the internet of things (IoT). The term IoT is one which has been talked a lot about over the past 12 months and something which I touched on in a blog about where mobile is headed in 2015. What it means is ‘things’, or ‘everything’, becoming a computer. […]
