Outsight marks Billups’ third acquisition since September. NEW YORK--Billups, a global Out-of-Home (OOH) managed services agency, has acquired Outsight, an independent OOH agency headquartered in Brussels. This acquisition comes on the heels of Billups' acquisitions of TAC Media in September and OOH Labs in October. […]
Insider’s Take: This caught our eye as the push for digital is coming from local businesses who recognize they can benefit from well placed, high quality off premise digital signage. […]
I was intrigued two or three years ago to learn about a QSR operation – I forget which one – that was using digital ... […]
Kessler Outdoor Advertising has sold its assets in Southeast Ohio to Oliver Outdoor Advertising, a family owned and operated billboard company based out of Butler, PA. Williamson & Associates Mergers and Acquisitions acted as exclusive advisor to Kessler Outdoor. Terms of the deal were not disclosed. […]
The giant consumer-focused tech trade show CES is next week in Las Vegas, and there will be all kinds of digital signage and pro ... […]
Clear Channel Outdoor was the only out of home company to beat the market for the full year 2023. Clear Channel Outdoor rose 73%. The S&P 500 rose 24%. […]
Well this makes me sad … the UK start-up that was using digital signage technology as the core visual marketing feature of a set ... […]
Hyun Lee. In Korea, the COEX area in Gangnam, Seoul, was designated as the First Free OOH advertising zone in 2016, and 20 digital billboards with different sizes and shapes from conventional billboards are currently installed and operated. […]
You bring an outsider’s perspective to out of home. What are three things the out of home business needs to do better? That’s easy. […]
Oliver Goodge, Head of Programmatic at i-media. Advertisers now have access to a wider range of data sources, including first-party data, third-party data, and real-time data, and with advancements in the targeting technologies being developed, specifically AI and machine-learning powered tools, advertisers can now readily identify patterns and make predictions about consumer behaviour. […]
Qatar's outdoor advertising company Elan Media has integrated its dynamic DOOH inventory into LMX's Supply Side Platform (SSP), offering advertisers access to a vast audience across Qatar. LMX, an enterprise software provider for Out-of-Home media owners, is making its entry into the Middle East through this partnership. […]
Boone Ashworth, staff writer, WIRED. CES, which kicks off January 9 in Las Vegas, will feature the usual assortment of new consumer tech products. This year, even more of that stuff will be empowered by machine intelligence. […]
Dean Takahashi. CES 2024 is coming back to Las Vegas the week of January 7, and it should be one of the biggest tech events in the world again. This year, the organizers of CES 2024 expect more than 130,000 attendees through January 12, with hundreds of speakers, 3,500-plus exhibitors and 2.4 million square feet of exhibit space to. […]
By Mark J. Pescatore. In 2024, SCN adds eight individuals to our Hall of Fame ranks, as we recognize their achievements in Pro AV. […]
Integrated Systems Europe (ISE) 2024 approaches a sellout, with the largest show floor ever, across eight halls of the Fira de Barcelona Gran Via. ISE 2024’s total show floor will be 30% larger than last year. Anticipation is also building for the highest number of visitors ever recorded at ISE. […]
