Back at home and already missing the big blue skies and shirt sleeves weather of LA and Las Vegas. Sigh. Day 2 at Digital Signage Expo was still bat outta hell mode for me, running around looking at stuff and steering clients here and there to see things and meet people. […]
Pushkar Jain, Head (Brand Marketing) at Tata Teleservices, feels the outdoor advertising opportunity is still mostly untapped. Jain is a jury member of the upcoming OOH Conference and Awards 2015 organized by exchange4media, which will be held on March 27, 2015 in Gurgaon. Jain shares his thoughts on outdoor advertising and what it takes to create a great outdoor campaign. […]
A Roy Morgan survey of commuters in the country’s five biggest cities found strong engagement with outdoor advertising, fuelling the industry’s meteoric rise in recent years. Australians spot hundreds of outdoor ads on their way to and from work every week no matter what mode of transport they are using, new research finds. […]
After having recently launched the City of Edinburgh, JCDecaux’s next city focus is in Liverpool where brands are set to benefit from new premium Out-of-Home communications that will enhance JCDecaux’s dominant presence within this key UK city. […]
Forrest Media, Scotland’s largest Digital screen operator, has started 2015 with a flurry of exciting new digital developments, including two new Scottish screens − in Edinburgh and Glasgow − and a planned second screen in Newcastle. […]
By: Kate Cochrane. Clear Channel UK are pleased to announce that Justin Cochrane has been appointed CEO, Clear Channel UK with immediate effect. Justin has been with Clear Channel for over a decade, most recently as Chief Operating Officer of Clear Channel Outdoor’s European business. […]
More than 70,000 expected in Austin, Texas as annual showcase starts with tech festival. Former US vice-president Al Gore is one of the key speakers at SXSW Interactive Festival. […]
More signs along bus and CTrain routes will give Calgary Transit some much needed cash. The recommendation is one of many in a new report completed by the consulting firm Denneen and Company, which reviewed Calgary Transit’s revenue gained from advertising. […]
Sign and visual communications industry's signature event to be the largest in ISA history at 215,000 square feet. Alexandria VA (PRWEB) -- Four weeks before the ISA International Sign Expo 2015’s tradeshow opens, it already is completely sold out. In all, the tradeshow floor will approach 215,000 net square feet, making it the largest show floor in ISA history. […]
A Philadelphia taxi ride used to be one of those luxurious indulgences where you could escape, however briefly, from your over-scheduled life and spend a few precious minutes staring out the window, lost in thought. Now every trip begins with a backseat television screen laying claim to your eyeballs. At least you still have the option of hitting the off button. […]
A few weeks ago, we posted Facebook's great new commercials about friendship, directed by Mike Mills. But there's a lot more where that came from—in various other media. […]
Madison Avenue out-of-home media vet Ray Rotolo has joined proximity-based mobile technology developer Gimbal Inc. as senior vice president of out-of-home assets. Rotolo, a 22-year veteran of big Madison Avenue out-of-home media-buying shops, most recently was COO of Dentsu Aegis’ Posterscope operations in the U.S. […]
Ayuda Media Systems, an out-of-home (OOH) ad company that created a billboard management system for buying and selling outdoor ad inventory online, this week announced it has launched four private marketplaces for DOOH (digital out-of-home) media sellers. […]
Tech giants collaborating on new Managed Commercial Chrome Devices to push the frontiers of retail technology Las Vegas, 12 March 2015: Powerful, easy-to-use commercial grade devices are making an entry to the signage, POS and kiosk markets, after Google and AOPEN signed a co-development agreement. […]
Daylight is breaking here and it’s Day 2 of the trade show hall at Digital Signage Expo. This is the day I run around and really see stuff,I hope. Day 1 was meetings and catching up with people. […]
