Successful field test and infusion of Series B Financing propel phased rollout of in-aisle touchscreen couponing concept. […]
After the iconic Old Street EC1 launched in October, JCDecaux has kick-started 2015 with the launch of a new digital Outdoor tower set in the cultural heart of London, South Bank SE1. […]
Demystifying the hottest buzzword. One of the most used, yet least understood phrases in digital signage is programmatic buying. Today, digital media is so fragmented, it takes a huge team of people just to keep track. […]
FEPE International, a worldwide association of outdoor advertising companies and member AIG, IAA and EASA, prepares its 56th annual congress, scheduled to take place this year in Budapest, on June 10th-12th. […]
What are the main challenges in programmatic trading marketing currently and why? From the seller’s point of view, the biggest challenge is resources. Despite the wringing of hands about automation in digital advertising, people are as important as ever – especially those that are digitally savvy. […]
In late 2013, OgilvyOne created BA’s "magic of flying" campaign. The billboard won the Direct Grand Prix at the 2014 Cannes Lions International Festival of Creativity. OgilvyOne landed the global digital advertising business in 2012. […]
Taken in isolation, an audience’s patterns of location visitation reveal few secrets that the brand advertiser couldn’t already get from existing demo research. After all, mapping a particular place on the map to a particular demographic is nothing new; out-of-home and terrestrial radio advertising have been doing it for decades, and census tract data is public and mostly free. […]
Lamar Advertising Company (Nasdaq: LAMR), one of the largest outdoor advertising companies in North America, announces its new partnership with Blue Bite, the Mobile Standard in Out-of-Home, which will give advertisers the ability to create measurable mobile campaigns through the use of outdoor media. […]
The Houses of Parliament are broadcasting a series of short educational videos at London Underground stations to commemorate the anniversaries of the Simon de Montfort Parliament and the sealing of Magna Carta. New content will be revealed every Wednesday for 12 weeks on Exterion Media’s cross track projection digital screens. […]
During the holiday season, Microsoft and Synect launched a photo booth in the world at the Microsoft Stores. The digital experience allowed store visitors to take their pictures at a custom photo station and see the pictures displayed on the stores’ 150-foot long video wall. […]
Students in two Southern Arizona school districts will soon be sharing the hallways with digital billboards that resemble jumbo-sized iPods. The person-sized touch screens will allow schools to display their own content, such as photos, event announcements and schedules. But that school content will share space with advertising sold by SkoolLive LLC. […]
Want your ads to be seen by the entire world? There’s no better place to display than in space. SpaceBillboard, a space project initiated by three PhD researchers in engineering of a Belgium university, is putting this insane sounding idea into reality by launching what it claims as the first ad billboard to be placed out of this world under a crowdfunding project. […]
The Charlottetown-based digital signage company ScreenScape has signed a deal with CBC. Screenscape will distribute CBC video content through its place-based media — television screens in various retailers advertising their own deals and ads from other vendors. […]
By Richard Leibovitz. DSE exhibitors weigh in on some of the key trends that attendees can expect to see on the show floor. […]
We all hear about vast retail and hospitality projects in huge Chinese cities people in the west didn’t know existed. But there is a lot happening in other regional centres – the product of rising economies and huge wealth that’s often in the hands of a few family-run companies. […]
