South Africa: A digital face to shopping centre advertising
Digital technology is changing the way advertising is done in the retail space – be it in a bricks and mortar store, online or using smartphone and tablet devices. Advertisers can now speak to consumers with immediacy and relevance using digital display in malls, says Bruce Burgess, Posterscope development director for sub-Saharan Africa. […]
Mon, Mar 16, 2015 at 5:35 PM