JCDecaux SA: Full-Year 2014 Revenues
2014 adjusted revenues up 5.1% to €2,813.3 million. 2014 adjusted organic revenues up 3.8%. Q4 adjusted revenues up 7.4% to €839.2 million. […]
Tue, Jan 27, 2015 at 6:32 PM
Raw Feed & Search
Tuesday, January 27, 2015 Tue, Jan 27, 2015
Tue, Jan 27, 2015 at 6:32 PM
MillwardBrown’s 2015 Digital & Media Predictions (free report)
New technologies are emerging all the time that give media agencies greater control over how and when consumers are exposed to brand messages, but there are still huge challenges surrounding how to connect plans across media silos and how to reduce and make sense of digital data complexity. […]
millwardbrown.com
Tue, Jan 27, 2015 at 6:12 PM
Tue, Jan 27, 2015 at 6:12 PM
Norway’s Unacast a beacon for the future of advertising (arcticstartup)
The idea behind Unacast is that digital advertising is getting smarter and smarter. If you look online for a hotel to stay at in London, for instance, it's not uncommon to see ads for hotels in London to pop up everywhere you look the next week or so. […]
Tue, Jan 27, 2015 at 5:53 PM
iBeacon, Video Analysis Top 2015 Tech Trends (progressivegrocer)
These days, most supermarket shoppers carry a smartphone. Some of them may be scanning QR codes on packages or displays. Others may be looking up nutritional information before making a purchase. […]
progressivegrocer.com
Tue, Jan 27, 2015 at 5:03 PM
Tue, Jan 27, 2015 at 5:03 PM
Success of first digital billboard has developer Roy Carroll looking to add more (bizjournals,
Continuing his venture into publishing and advertising, Greensboro developer Roy Carroll has launched Rhino Outdoor Advertising, a new entity expected to add digital billboards around Guilford County in the future. […]
bizjournals.com
Tue, Jan 27, 2015 at 5:02 PM
Tue, Jan 27, 2015 at 5:02 PM
Digital signage is now part of Dubai’s landscape (gulfnews)
By Stephanie Gutnik. Out-of-home is plentiful, especially in Dubai where large format signs spanning blocks and storeys are used to hide construction sites from passing traffic. In stark contrast to the old, Dubai is all about the new, the first, the biggest. […]
gulfnews.com
Tue, Jan 27, 2015 at 3:07 PM
Tue, Jan 27, 2015 at 3:07 PM
AdWeek: 5 Big New Trends That Marketers Need to Know Before Sunday’s (Super Bowl) Game
This Sunday is different from all other Sundays. Why? While many football fans typically don't pay close attention to commercials during the regular season, an expected audience of 110 million will gather this Sunday to analyze, appreciate and obsess over advertising. […]
Tue, Jan 27, 2015 at 11:26 AM
Insight into South Africa’s mobile advertising trends (mediaonline)
Almost every year, we hear, “This is the year of the mobile”. As the number of mobile devices on the planet increases, we all nod and agree, every year… But as marketers, while it is increasing in popularity, we are not yet making the most of this all-pervasive communication channel, says Deseré Orrill. […]
themediaonline.co.za
Tue, Jan 27, 2015 at 10:27 AM
Tue, Jan 27, 2015 at 10:27 AM
Captive Media Ltd Converts to BroadSign International, LLC for Growing Washroom Digital Signage Network
Innovative and engaging network will expand to 1,500 screens by 2017. London, England. January 27, 2015. […]
Tue, Jan 27, 2015 at 10:00 AM
LATimes: Campaign ads shine spotlight on L.A.’s struggle to enforce sign laws
Outdoor advertising company Lamar went big last week in its bid to drum up publicity for Los Angeles City Councilman Jose Huizar, putting up 100 free billboards supporting his March 3 reelection campaign. The billboard blitz — carried out in Boyle Heights, Glassell Park, Highland Park and elsewhere — put Huizar's name in front of thousands of motorists. […]
latimes.com
Tue, Jan 27, 2015 at 2:14 AM
Tue, Jan 27, 2015 at 2:14 AM
Mediatel: How will driverless cars affect roadside advertising?
As UK towns begin the first trials of driverless cars, Posterscope's Ben Milne looks at the opportunities for out-of-home. Amid the many technologies being unveiled at CES this year has been a renewed focus on the automotive industry. […]
mediatel.co.uk
Tue, Jan 27, 2015 at 2:12 AM
Tue, Jan 27, 2015 at 2:12 AM
invidis: Digital signage market update for Russia and Poland
Russia Amid the current volatile political situation and its economic consequences the digital signage market in Russia has a negative outlook on further growth potential for the first half of 2015 The tumbling currency exchange rate of the Ruble and a freeze in government financed projects has resulted in many tenders being put under revision or being postponed However ¾ of the digital signage market in Russia have registered a growth in revenues in the 2014 compared to the previous year Small signage with displays sizes smaller than 32“ in digital signage solutions is a growing trend in Russia / The surveyed companies see the highest potential for small signage (in the retail sector at the Point of Sale Retail and malls are also the most important sectors for the market, being responsible for 34% of all revenues generated /Particularly the harsh climatic conditions is the reason for the construction of indoor shopping centers in Russia. […]
invidis.de
Tue, Jan 27, 2015 at 2:10 AM
Tue, Jan 27, 2015 at 2:10 AM
Insight into South Africa’s DOOH: The 24/7 free-to-see medium (themediaonline)
Billboard advertising is to many is the traditional out of home (OOH) advertising format, but there has been significant global growth in digital OOH (digital boards and place-based networks) in recent years. A definite trend is the growth of digital as many more new sites are being developed, says Michele Munro. […]
themediaonline.co.za
Tue, Jan 27, 2015 at 1:49 AM
Tue, Jan 27, 2015 at 1:49 AM
NYTimes: Times Square’s Crushing Success Raises Questions About Its Future
The Crossroads of the World has never been more popular. And that is becoming a problem. More people than ever are packing into Times Square — from across the world, the country and the rest of New York City. […]
nytimes.com
Tue, Jan 27, 2015 at 1:35 AM
Tue, Jan 27, 2015 at 1:35 AM
Monday, January 26, 2015 Mon, Jan 26, 2015
Adotas: Why 2015 Is The Year For Mobile Advertising
Mobile is continuing to disrupt the industry, and the most successful marketers in 2015 are the ones that will embrace what mobile has to offer, but do so responsibly. As the technology available becomes richer, and as consumers continue to become more entrenched in mobile, the opportunities to engage with them continue to increase. […]
adotas.com
Mon, Jan 26, 2015 at 4:33 PM
Mon, Jan 26, 2015 at 4:33 PM