Motley Fool: CNBC Ditches Nielsen: Was It the Right Move?
After complaining for years that Nielsen's (NYSE: NLSN ) ratings didn't accurately gauge its audience and value, Comcast (NASDAQ: CMCSA ) -owned CNBC finally decided to part ways with the ratings giant. Instead, CNBC will partner with Cogent Reports, The Wall Street Journal reports, to deliver ratings information to advertisers. […]
Sun, Jan 11, 2015 at 11:57 AM