Less than a third of marketers are aware that out of home (OOH) advertising offers contactless technology, motion detection, and QR and NFC integration, according to research which suggests the sector must do more to educate marketers on emerging technology. […]
Advertising Week Europe: The digital development director of Liveposter, Adam Cherry, has told Event that experiential marketers should be looking to use digital out-of-home (DOOH) technology to broaden the reach of content created at activations. Cherry was speaking today (23 March) on a panel entitled ‘What data can DOOH for us today’ at Advertising Week Europe. […]
The largest screen in Piccadilly Circus is to host questions about digital advertising, run by The Drum in conjunction with Clear Channel. As part of Advertising Week Europe this week, The Drum will be asking a question every day and looking for respondents to tweet their answers in reaction. […]
By MICHAELA PIPER. Luxury car brand, Audi, has teamed up with MediaCom and APN Outdoor on a campaign for the new TT model. Outdoor is the predominant medium being used for the campaign, which is aimed at driving mass awareness to the TT launch, while creating an emotional connection with consumers. […]
Advertising Week Europe: Mobile is the biggest game-changer in digital advertising but marketers have yet to fully understand its significance, senior ad figures at Facebook and Google have said. […]
Advertising Week Europe: The creative and communications process of a campaign needs to be informed by the audience, according to Mark Creighton, the chief executive at Mindshare UK. […]
Compares Sorrell to a Scorpion and Says, 'I Cannot Teach Him to be Elegant'. Maurice Lévy spoke about his rivalry with WPP CEO Martin Sorrell, and gave hints about succession planning at Publicis Groupe on the first day of Advertising Week Europe in London today. The group's chairman-CEO said he will be succeeded by a team, not a single person. […]
Experiential Marketing Specialist to Help Transform OOH. NEW YORK, /PRNewswire/ -- Kinetic, the world's largest and most innovative out-of-home marketing specialist, has appointed Charlotte Birley as Head of Kinetic Active in Asia. Kinetic Active is the newly launched full-service creative and production division of tenthavenue's Kinetic Worldwide. […]
The out-of-home advertising industry can offer brands various digitally-led ways to reach new audiences, but a new report suggests marketers are unaware of its potential. Innovative technologies such motion detection, contactless and NFC/QR codes have been cited by UK marketing professionals as among the most exciting methods for reaching new audiences, according to a new study. […]
Show achieves new benchmarks for total attendance, number of exhibitors and square footage. […]
How can a network most cost-effectively evaluate the success of its content/playlist? […]
Salma Hayek, Sir Kenneth Brannagh and Kim Cattrall are among the headline names taking to the stage this week for London’s third annual Advertising Week Europe (23-27 March), which opens today across the city. […]
Advertising Week Europe: Industry leaders agreed today that creativity and brand marketing will dominate the conversation about programmatic advertising this year but education for brands needed to step-up a gear. The ‘Programmatic: problem or panacea? […]
A Texas start-up called Signagely has started marketing its digital signage offer, which ranges from a $159 Chromebox at the top end to a $39 Kindle Fire TV HDMI stick they’ve got working as a basic player. The start-up’s website doesn’t have a lot of detail in it on the company background, or what’s different here. […]
Show organizer Exponation has released the wrap-up numbers for Digital Signage Expo earlier this month, saying the trade show hit a new record for headcount and footprint. DSE says it had almost 4,100 attendees, with 42% being end-users (who were the rest???), and more than 1,900 booth bunnies. The 6,000 or so people with badges of some sort came from 60 countries. […]
