Raw Feed & Search

Warc: Australian adspend flat, outdoor on the rise

Mumbrella suggested that newspapers will probably be overtaken by outdoor during the course of 2015. The former's share of the market has fallen back from 12.1% in 2013 to 10.4% in 2014, while that of outdoor has climbed from 8.8% to 9.7%. Television continues to take the lion's share of advertising expenditure, accounting for 47.2% of the total, although this was down from 48.8% in 2013. […]

warc.com
Thu, Jan 15, 2015 at 11:51 PM

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Google Glass Shatters, Apple Watches With Delight (source – Linkedin Pulse)

The Wearable War has taken an unexpected turn: Google has decided to no longer market Glass, the eyewear it launched with great fanfare just under three years ago. This is no typical end-of-life story for a Google beta project. Glass was touted as the future, and Google until now had given every indication it was firmly behind the tech. […]

linkedin.com
Thu, Jan 15, 2015 at 11:28 PM

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CampaignLive: CES 2015: What does it mean for marketers?

The strong showing from agencies at the event embodies how important technology has become to marketing -- and vice versa. […]

campaignlive.co.uk
Thu, Jan 15, 2015 at 2:00 PM

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CampaignLive: Clear Channel Outdoor Planning Awards 2015

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campaignlive.co.uk
Thu, Jan 15, 2015 at 1:57 PM

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Study: Digital Signage Is Positive Addition To Banking (source – bsminfo, STRATACACHE)

Digital retail solutions company STRATACACHE recently released the results of its Understanding the Role of Digital Signage in Retail Banking survey, overseen by Brand Finance and Luth Research, both market research firms. The study surveyed almost 4,000 respondents across 17 North American banks in January and February of 2014. […]

bsminfo.com
Thu, Jan 15, 2015 at 1:50 PM

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AVNetwork: Digital Signage Tech Manager Insights

When it comes to digital signage, Jessica Stevens, PMP, has been there and done that. This 15-year, AV/IT industry veteran is an expert in all aspects of the digital signage category: live streaming, video-on-demand, satellite networks, touchscreen interaction, and large file content distribution. […]

Thu, Jan 15, 2015 at 1:48 PM

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Ian Somerhalder’s Azzaro ad tweet leads to Social & Sales Success (source – JCDecaux)

Social Buzz Azzaro’s latest fragrance campaign in Miami Airport, featuring the American actor Ian Somerhalder, went viral when the actor upon seeing it shared the campaign on Twitter. Fans followed in his footsteps, uploading and sharing photos of the campaign from their smartphones as they passed through the airport.  Sales Growth In addition to the social media impact, the four week long Azzaro Pour Homme campaign that dominated the duty free area on banners and digital screens in the North Terminal, led to a impressive rise in sales. […]

jcdecaux-oneworld.com
Thu, Jan 15, 2015 at 8:00 AM

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DSConnection: Top Industry Trends at DSE 2015 – The Big Picture

The sheer number of trends exhibitors cited for DSE 2015 bodes well for the industry and is a positive indication of the evolving role digital signage plays in the information age. […]

digitalsignageconnection.com
Wed, Jan 14, 2015 at 7:10 PM

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CES 2015: The Big Trends That Should Matter To Marketers (source – marketingland)

In recent years, the Consumer Electronics Show (CES) has become a tech-industry touchstone – a venue where companies from almost every corner of the space look to showcase what they believe will be a true “game-changer. […]

marketingland.com
Wed, Jan 14, 2015 at 6:35 PM

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The Best of NRF 2015: Top 10 Takeaways (source – risnews)

By The Editors of RIS. eBay showcased the Connected Store concept they deployed for Rebecca Minkoff late last year. The solution brings the power of digital to the physical world with a huge touchscreen wall that allows customers to send items directly to the fitting room. […]

risnews.edgl.com
Wed, Jan 14, 2015 at 6:34 PM

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Mediatel: A record year for UK adspend: Where’s the money going? (DOOH on the rise Ed.)

Out of home advertising, benefiting from the increased prevalence of digital technology, is estimated to have attracted adspend of over £1bn in 2014 - another first - while further growth of 3.3% is expected this year. […]

mediatel.co.uk
Wed, Jan 14, 2015 at 6:27 PM

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Washington Post from NRF show: 5 new technologies that may change how you shop (mobile and DOOH)

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washingtonpost.com
Wed, Jan 14, 2015 at 6:26 PM

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gmauthority: General Motors Opts Out Of Advertising During Super Bowl XLIX Coverage

General Motors aired two 30-second Chevrolet ads during last year’s Super Bowl, but the automaker has decided to sit out this year’s event, with no plans to air ads for any of its brands during Super Bowl XLIX, Automotive News reports. Other automakers have also decided to not participate in Super Bowl advertising, including Lincoln, Jaguar, Honda, and Acura. […]

gmauthority.com
Wed, Jan 14, 2015 at 5:02 PM

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MediaWeek: The year ahead for mobile

More than a channel operating in isolation, mobile is everywhere, influencing our entire lives. Now brands must exploit the blank canvas before them, James Kirkham writes. […]

mediaweek.co.uk
Wed, Jan 14, 2015 at 4:56 PM

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Beet tv: Mobile Growth Is ‘Insane’, Video Is Key To Ads: Flurry CEO

LAS VEGAS — After six years of chronicling the mobile consumption marketplace with its annual insights reports, mobile analytics firm Flurry, recently purchased by Yahoo, says the medium has reached new heights. “We’ve seen usage of mobile grow 76% year over year,” CEO Simon Khalif tells Beet.TV in this video interview. […]

beet.tv
Wed, Jan 14, 2015 at 3:09 PM

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