In the not-so-distant future the speed with which companies act on insights will become as important as the insights themselves. “Speed is probably one of the three or four most important needs of the industry,” Mr. Appel said. […]
The work, which features illustrations from RM2 and Debut Art’s Matt Dartford, will run across digital and static out-of-home sites in London as well as digital media nationwide. […]
Experiential designer and developer Pearl Media is feeding the digital signage beast in Chelsea Market. Pearl's Chelsea Market Feed powered by The Huffington Post has featured interactive experiences for computer maker HP and automaker Porsche since its launch this past summer in New York City's Chelsea Market, as well as adding to the customer experience and the Market's ambiance. […]
February means the beginning of trade show season for the digital signage industry with the ISE show in Amsterdam kicking things off followed by the Digital Signage Expo in March. We’ve already started to see a lot of new product announcements with more to come. It’s great to see all that activity. […]
Display manufacturers always like to have eye candy at trade show booths, and Portland-based Planar Systems is bringing over what looks to be a particularly sweet piece to its booth next week at ISE in Amsterdam – a transparent OLED display. […]
Part of the idea behind Route's conception way back in 2008, was that we should be able to provide audience metrics for advertisements that appear on digital signage. We are talking about anything that is present in a public space. […]
Dynamic signage and media expert Lyle Bunn takes a spin through analytics and merchandising in the drive-thru. […]
Breaking news, social media feeds, emergency alerts: All of these sources provide a huge boost to viewership rates. Audiences want visually appealing, stimulating and relevant content from your signage. […]
London-based washroom advertising start-upCaptive Media has secured a £617,000 investment round. London Business Angels and London Co-Investment Fund partnership backing will be used to expand network of 50 UK venues and 12 countries. […]
Market Briefings and Guided Tours, an Installation Tour and daily invidis presentations on digital signage will take place at the ISE 2015. Besides you can meet the invidis experts every day of the fair in the invidis digital signage lounge (hall 8 / room F102) at the Consultations Hours and Open House. […]
Straight from the horse's mouth, here's a whole year's worth of advice for creating effective digital signage content - one for each month of the year. […]
Two big transit advertising contracts were renewed this week, as Outfront Media inked a new five-year deal with Miami-Dade Transit, and Titan extended its relationship with the Metro Transit system serving Minneapolis-St. Paul with a new contract, also lasting five years. Both contracts include optional extensions. […]
There’s Twitter and Facebook, not to mention a vast variety of social chat apps. But what if you could go really large, using mega-public spaces like billboards and building walls to post messages and communicate with a general audience of people who don’t know or follow you? […]
Digital Signage Expo has scheduled a thought leadership panel keynote presentation led by LBMA head Asif Khan. […]
Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads. With online advertising expected to increase by 42 percent this year—it grew 40 percent in 2014—even those legacy media brands who previously resisted the shift to digital have largely abandoned their opposition. […]
