Nearly one in 10 enterprise marketers work with more than 30 different ad tech tools regularly. The rise of programmatic advertising has created additional pressure on marketers to make audience data actionable, per a white paper released Tuesday. […]
Acon Investments and MidOcean Partners have completed the sale of their portfolio company, Duncan-based Fairway Media Group LLC, to investment funds affiliated with Chicago-based private equity firm GTCR, a statement said. […]
Paris, France – Play Me! an interactive 3D projection mapping spectacular created by French multimedia artists, Danny Rose for Vivid Sydney, an 18 day festival of music, light and ideas, has won the Judges Choice Award for Play Me! at the DIGI Awards 2015 in New York City. […]
Seattle-area Microsoft Stores shoppers stumbled upon "largest photo booth in the world" over the holiday season, posting their own smiling faces to the stores' 150-foot video walls, according to an announcement from Microsoft. […]
Cisco survey indicates retailers who offer Internet of Everything experiences can capture 15.6 percent profit improvement. […]
Projection Artworks uses unique projection campaign to display new Panda Cross in unexpected places throughout London. […]
Outdoor advertising has cracked 10 per cent growth for the first time, smashing record 2013 figures with a massive $602.1m spend. […]
Other ad categories that Strategy Analytics predicts will grow in 2015: outdoor (up 4.8%), cinema advertising (3.4%) and radio (1.8%). At $78.8 billion total, U.S. TV ad revenue would comprise a 42.2% share of the overall U.S. […]
Fairway is one of the largest outdoor advertising companies in the United States, operating approximately 20,000 bulletins, posters and digital billboard faces across key metro areas in the Southeast, Southwest and Midwest regions. […]
Web and mobile continue to be the platforms that get all the buzz, but when it comes to advertising dollars, traditional media continues to rule the roost. […]
Signal360, ROXIMITY, Pulsate, Pinpoint Mobile Among Companies in New Opera Mediaworks Strategic Beacon Alliance SAN MATEO, CA--(Marketwired) - The first multi-company partnership of beacon technology companies, announced today by the Opera Mediaworks Innovation Lab, aims to help advertisers improve mobile-media targeting, audience segmentation and measuring, thus making their buying smarter. […]
Companies are fiercely competing for millennial mindshare and it’s only the beginning. There are eighty million millennials in America alone and they represent about a fourth of the entire population, with $200 billion in annual buying power. They have a lot of influence over older generations and are trendsetters across all industries from fashion to food. […]
JCDecaux's withdrawal from the Outdoor Media Centre is a surprising turn of events, writes the Posterscope chief executive Annie Rickard. We believe that it is pretty much universally acknowledged that the OMC of recent years hasn’t performed as well as it could and as well as other trade bodies have. […]
RMG Networks Holding Corporation (NASDAQ:RMGN) has lost 5.83% during the past week and dropped 4.24% in the past 4 weeks. The shares are however, marginally negative as compared to the S&P 500 for the past week with a loss of 4.65%. RMG Networks Holding Corporation (NASDAQ:RMGN) has underperformed the index by 1.81% in the past 4 weeks. […]
The prohibition would not affect all property owned or controlled by the city. The Los Angeles Convention Center, Los Angeles Zoo, Los Angeles International Airport and other city-controlled properties would bee exempt because they operate restaurants, sell alcohol or serve as venues for sports events, concerts and other types of entertainment. […]
