Straight from the horse's mouth, here's a whole year's worth of advice for creating effective digital signage content - one for each month of the year. […]
Two big transit advertising contracts were renewed this week, as Outfront Media inked a new five-year deal with Miami-Dade Transit, and Titan extended its relationship with the Metro Transit system serving Minneapolis-St. Paul with a new contract, also lasting five years. Both contracts include optional extensions. […]
There’s Twitter and Facebook, not to mention a vast variety of social chat apps. But what if you could go really large, using mega-public spaces like billboards and building walls to post messages and communicate with a general audience of people who don’t know or follow you? […]
Digital Signage Expo has scheduled a thought leadership panel keynote presentation led by LBMA head Asif Khan. […]
Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads. With online advertising expected to increase by 42 percent this year—it grew 40 percent in 2014—even those legacy media brands who previously resisted the shift to digital have largely abandoned their opposition. […]
The Super Bowl has always been a TV advertising showpiece. Recently, there has been a shift towards a more digital approach through seeding creative pre-game on social media, using digital interactivity to alter TV creative (for example 2013’s Coke Chase) and in-game second screen ‘real-time’ marketing. […]
If I factor in sponsor tickets that I set aside, the Preset Group DSE Mixer on March 10th is more than 50% sold out, a few hours after the tickets went up. For the first 90 minutes or so we were doing almost a ticket a minute. […]
The fire relief crowdfunding campaign put together by a daughter of well-known and much-liked industry vets David and Jill Miller has passed the $4K point, but that’s less than half of what Hailey Miller is trying to raise for Mom and Dad. […]
Start your day with a super-charged morning dedicated to the unveiling of the 2015 DSE Apex Installation and Content Award winners. […]
The NFL’s Atlanta Falcons have selected Daktronics to build a unique, utterly huge circular LED video display for a new stadium that will open in two years. The LED halo board will be a centerpiece of the new downtown stadium, which will host the Falcons and a new MLS soccer team. The display totals roughly 64,000 square feet, 3X the biggest current display inside an NFL stadium. […]
Interactive system blends collection information, sales tools and brand content in one seamless touchscreen interface. […]
The European outdoor advertising market is set for a major shake-up following news that private equity firms TPG Capital and Blackstone are circling both Clear Channel and Exterion Media with a view to merging both businesses to leverage economies of scale. […]
Clear Channel Outdoor Holdings (CCO.N) has put on hold the sale of its European outdoor advertising business after the process was hit by a weaker euro, five sources familiar with the matter said on Monday. Reuters reported last year that the U.S. […]
TIME grades all the ads of Super Bowl XLIX. […]
FBI officials released photographs Monday of new public service announcements being posted on billboards in connection with an old case. They hope the billboards and $100,000 reward will help them capture Timothy Thomas Coombs, 55, who allegedly shot a Missouri Highway Patrol trooper in the chest on Sept. 16, 1994. […]
