Talon now has 640 DOOH screens available to trade programmatically in Ireland (Adworld)
Eoin Carroll, programmatic lead with Talon. When evaluating spontaneous brand awareness, it’s clear that a classic broadcast campaign excels in driving that shift. These findings have been corroborated by our own campaign effectiveness studies in Ireland, and they have significantly influenced the role that programmatic has in the overall OOH media mix. […]
Fri, Nov 10, 2023 at 12:10 AM