Your signage message is competing with a fast-paced connected world, so you must make your content significant otherwise nobody will care about your message. […]
The 2015 version of the annual Preset Group DSE kickoff mixer is once again sold out. Most of the tickets went in the 1st couple of days this past week, and the balance have dribbled in since then, the last ones going this weekend. […]
It looks like virtual mannequins have escaped from airport queues and hospital waiting rooms and found new work in hotels – or at least one opening this summer in Japan. A concept hotel at a theme park (surprise!) will feature robots the owners say will eventually do 90% of the work around the place. […]
Bulzi’s advertising platform delivers six billion monthly video ad impressions to consumers in out of home environments on their mobile phone or tablet, TV, web, and traditional digital signage screens. The new technology being developed by Red Radium combines advanced programmatic, addressable, and multi-screen technologies in support of Bulzi’s 100% viewable media property. […]
The ad industry is being turned on its head by mobile. With the first generation of mobile-only consumers coming to the fore, the opportunities for a new wave of personalised marketing are huge. This generation has grown up knowing nothing other than a connected, instantly accessible world. […]
The 2014 CMO Digital Benchmark Study from Leapfrog Online says CMOs’ lack of experience with emerging mobile technology is keeping their organizations a step behind the modern consumer. While that may be true in some cases, it's not the intricacies of mobile technology that matter most. CMOs are in a position to know and do more in mobile than they may think. […]
The hands-on, interactive hour-long session that enable attendees to understand the importance of TCO and how it is calculated. […]
Next week at Integrated Systems Europe invidis will offer daily Market Briefings and Guided Tours. Moreover every day Florian Rotberg will give a presentation in the ISE Commercial Solutions Theater (hall 8). The Managing Director of invidis will as well be one of the speakers at an InfoComm panel. […]
The Tate ran a dynamic creative digital out-of-home campaign using Liveposter technology in London’s Hammersmith, showing art from the gallery’s archive that was relevant to that moment. The posters were automatically triggered using Liveposter’s “relevance engine”, which drew on data including time of day, traffic flow, weather, phase of the moon and flight arrival times. […]
In Google’s top ten marketing topics, data, automation and digital came out on top, as well as new ad formats to help brands rise above the hubbub of digital activity and engage consumers. ‘Smart’ data marketing: While "big data" has been trending for some time, it’s more relevant than ever. […]
Asia overtook Europe to become the second-highest generator of mobile ad impressions on the Opera Mediaworks mobile ad platform at the end of 2013. According to Opera Mediaworks, smartphone adoption rates across 29 APAC countries have spiked from 48% to reach 60% in 2014. […]
Marketers must account for the possibility a shopper saw several types of ads before making a purchase, and account for that channel overlap. Also, figure in the potential for fraud, which varies considerably based on the type of ad. […]
You know that argument you hear from vendors, that serious end-users with a lot of scale will never go with free software solutions and entry-level hardware? It’s probably true in a lot of cases, but not always. And I think things are shifting, in part because of who is now working with free. […]
What are the biggest and most meaningful changes to date in the way in which the Internet of Things has affected digital out-of-home, and what changes should be anticipated? […]
Mobile has introduced us to interactive, contextual advertising and, for most of its life, has been limited to the small screen we carry around. These days big data, digital screens and beacons married with good CRM software leads to a wealth of online AND offline abilities – exactly where Michael Provenzano and his company Vistar Media call home. […]
