Marketers' eagerness to fit beacons everywhere they can has meant many have got ahead of themselves but there are some who are looking to make progress by retargeting online ads to shoppers based on items they have been looking at in-store. […]
Above the counters at a small Dunkin’ Donuts in rural New Hampshire, a customer’s eyes are quickly drawn to digital signs with product videos and daily specials. You notice smaller signs noting free Wi-Fi and USB power spigots. Starbucks patrons will, at this time, note they have enjoyed these extra benefits for years. […]
Digital advertising is increasingly replacing traditional paper billboards across South Africa. The next generation in out of home (OOH) advertising is Internet-connected digital screens that vary in size, provide more effective advertising to consumers through their flexibility and timeliness, and afford advertisers the opportunity to stream media and showcase dynamic graphics. […]
As marketers increasingly target consumers on mobile devices, they’re also looking for ways to measure the impact of those campaigns. […]
Technology giants often meet their end not with a bang but a whimper, a slow, imperceptible descent into irrelevancy that may not immediately be reflected in the anodyne language of corporate earnings reports. Old kingpins like Digital Equipment and Wang didn’t disappear overnight. […]
As an early stage investor focused on media, marketing tech and analytics, I inevitably wind up in conversations about the future of advertising. These span a range from the predictable (ad campaigns will get better; agencies will get smarter), to the apocalyptic (brands are toast; agencies are dead). But what has surprised me most is what hasn’t been brought up in these discussions. […]
Digital out of home is playing an increasingly important role in branding in the transit space, says Skhumbuzo Nkosi. The commuter landscape is changing rapidly, it has been doing so for years, and so are the advertising mediums within this space. […]
How do you "augment" the value of a Skoda by 100 per cent? Fill the tank! As Skodas are now generally excellent, multiple-award-winning cars with a fine reputation for value and reliability, nobody really makes jokes like that anymore. […]
Skoda is using virtual reality in an outdoor campaign at London Waterloo station this week, as it seeks to engage consumers by enabling them to customize a Skoda Fabia. The car brand is hosting an augmented reality experience at the station until Friday that aims to "bring to life" its new model. […]
[Although it's a 2.5 min. ad, it vividly demonstrates how digital billboards can be used in modern advertising, and how ROI can be tracked via integration with mobile. -Ed.]. […]
(Ed. Note: It has been three months since my last post, my annual prediction post. […]
I have been blabbering on for anyone that will listen about the possibilities good data visualization has for digital signage. I stress good because a lot of the visually interesting stuff I have seen falls down a little when you try to decode what the information is conveying. In other words, it can look cool, but what does it mean? […]
We as an industry need to conquer the next emerging frontier - mobile. I know, you’ve been hearing 'this is the year of mobile' for the past five years, but when it comes to the prevalence of mobile video ads, now is the time we’ll really begin to witness growth comparable to desktop in the European markets. […]
PATTISON Outdoor Advertising, Canada's largest Out-of-Home Advertising company and a generous supporter of the arts, today announced that it is launching a new national arts programme called Art Belongs in the Community (ABC). […]
The campaign has been delivered in partnership with MediaCom, digital agency Enigma and outdoor advertising specialistsJCDecaux. Andrew Newman, co-founder of Engima, said: “For this campaign we’re fusing real-time augmented reality technology with a specially designed app that buyers the freedom of expression to create their own Fabia from 90 different variations. […]
