LED ribbon boards have grown common on the perimeter of pro football/soccer pitches, and we’ve seen venues like Grand Slam tennis main courts surrounded ... […]
In the dynamic world of marketing and advertising, the influence of outdoor roadside advertising continues to stand out, captivating industries and driving substantial investments. The latest analysis by outdoor advertising operator 75Media, based on data from Outsmart, sheds light on the intriguing trends and key players dominating this advertising domain. […]
In the ever-evolving landscape of Audio-Visual (AV) technology, the marriage of digital signage software and AV systems is creating waves of innovation. The integration of cutting-edge digital signage software is transforming the way professionals in the AV community manage and deliver content, opening new possibilities for immersive and dynamic experiences. […]
Miami-based LED Truck Media has selected out-of-home media measurement firm StreetMetrics as their planning, measurement, and attribution solutions provider for their digital advertising fleet. With StreetMetrics, LED Truck Media will gain insights about their mobile digital billboards across the nation. […]
The largest digital signage-focused integrator and solutions provider in the European market has been acquired by an investment firm that is based in Lichtenstein ... […]
European digital signage solutions provider ZetaDisplay has entered into a multi-year framework agreement with Axfood, initially for the development and establishment of a new digital signage solutions concept for leading Swedish grocery retail chain Hemköp covering 220 stores. […]
An industry rule of thumb says that a small out of home company should pay sales reps no more than 20% of collections. This should be thought of as the upper limit. Payments should be based on collections, not bookings or you are incentivising employees to book business which never pays. […]
This is what looks to be a presentation center for a vast mixed-use project in Riyadh – using LED-embedded transparent film on the windows. ... […]
Kevin Gephart. We can move at the speed of business, match our client’s/prospect’s ambition. We’re agile, relevant, measurable and real-time. […]
Gibson Kete. Digital displays are evolving beyond their traditional role in advertising to encompass a wide range of services, including emergency notifications and dynamic wayfinding. As Nanolumens’ Todd Alan Green pointed out, “These dynamic displays now serve as mission-critical messaging systems, revenue generators and emergency response tools. […]
by Dave Haynes. Two of the largest out of home media companies in Europe are both showing big growth on the digital sides of their business, with Ströer and JC Decaux both showing DOOH sales up 28% in the last quarterly reporting period. Sales for Ströer are up despite the overall overall advertising market being down or level in most sectors. […]
Conference & Awards Tues. Dec 5th, 2023 8:30 AM - 12:30 PM. 8:15 REGISTRATION OPENS BREAKFAST/NETWORKING 9:00 CONFERENCE WELCOME & STATE OF THE INDUSTRY. […]
Early speakers to be announced include; John Molendijk | Co-Founder | Streaem who will be talking about ‘How To Create A Retail Media Network From Scratch’ , Tim Harvey | Co-Founder | Knitting Media who willshare ‘Another Christmas Gift for Global OOH’, Nicola Fox | Head of Programmatic | Talon who wil be reprising her incredibly well received ‘DOOH X DATA X DARING’ Advertising Week presentation and the DPAA’s new Executive Director in EMEA, Tim Waldron. […]
Dylan Mabin, President, Geopath. The concerns around fake content compelled Google to recently update its political advertising copy policy to require advertisers to prominently disclose whether any portion of an ad was generated by artificial intelligence. The requirement will extend to all digital ads on Google and videos on its YouTube platforms. […]
NEW YORK – November 10, 2023 – DPAA, the global trade marketing association for out-of-home media and its growing role in the omnichannel mix, will hold its year-end holiday party. A DPAA member tradition, the event being held in New York offers members a chance to make plans for 2024 and review the year. […]
