Sylvia McMillan, Director of Scenic Utah. A bill being considered by the Utah Legislature would grant the outdoor advertising industry significant influence on the state’s Scenic Byway Committee, sidelining local governments and scenic preservation advocates. […]
You can get a better look at at what’s arguably the most pro AV-relevant new tech at Samsung’s CES stand in this video, and ... […]
By Alan C. Brawn, Brawn Consulting. […]
Anna Bager. After surveying members, we established new priorities and goals, consolidated and streamlined committees from 16 down to six, created several new working groups and task forces to spearhead projects that will help advance our industry, and renewed the Independent Media Company Advisory group to ensure OAAA resources are resonating with this important segment of our membership. […]
Kevin Gephart. A sales department of four or more sales reps requires a full-time, dedicated sales manager who can actively and strategically chart the course of sales efforts ensuring that everyone has the tools, support, and training they need to succeed. […]
It has been four years – wow – since we all started wondering about this mystery virus coming out China, and since the debate ... […]
A lot of the recent attention around projection-mapped environments lately has been with commercial attractions – like Illuminarium and Montreal’s Oasis Immersion – but ... […]
Getting to Integrated Systems Europe at the end of the month will be particularly easy for Nsign.TV, since Barcelona is already home to the ... […]
Sweden-based Dise, heavily focused on retail experience management, has announced its “next-generation” playout engine ahead of Integrated Systems Europe, with foundational technology built on ... […]
Billboard pioneer Jack Lipscomb died on January 4, 2024. In 1958 Jack was asked to run Pioneer Advertising Company for Lester E. Cox and eventually bought the company and grew it to cover nearly half the state of Missouri with billboards. […]
Samsung teamed up with Marvel Studios’ “What If…?” Season 2, now streaming only on Disney+, for an takeover of Sphere’s giant exterior LED display on January 8. Featuring Doctor Strange, the Las Vegas skyline lit up to hint at new mobile AI capabilities coming soon to Galaxy users worldwide. […]
A Digital Signage Advisor GPT designed to be free from supplier influence has been built with OpenAI’s GPT Builder tool by signagelive CEO Jason Cremins. Digital Signage Advisor GPT is the brainchild of Jason Cremins, founder and CEO of software company Signagelive. […]
NEW YORK -- Global media agency Assembly has released "a first-of-its-kind planning tool" called ShopConnect that marries programmatic buying with digital out-of-home (DOOH) to create more effective and meaningful real-time experiences for consumers. […]
Big screens in fashion retail is nothing new, but I like how the body-positivity retailer Good American has worked a big LED header into ... […]
Dan Bayford of Posterscope (part of Dentsu) argues that out-of-home ads are still undervalued in the brand builder’s toolkit. There are multiple benefits to using OOH advertising for brand building. Here are six ways to make the most of this traditional yet ever-innovating medium. […]
